Featured Articles

How Landing Page Can Increase your Blog Traffic

by Melvin · Feb 28, 2010

It still continues to surprise me how a lot of people still DO NOT use a landing page for their blog. A landing page is just basically a page where you send majority of your new visitors. This is a crucial page because by letting them stay in that page, you’re persuading them to subscribe to your blog and become a loyal reader. Here’s an overview from my Analytics on how my landing page is faring:

You can notice that people who enter my blog through that page are less likely to bounce that quick. Because my best posts are showcased there, they oftentimes continue to read my post rather than just leave away. As of this writing, my blog’s landing page is located at /welcome. In that page you can see that I introduced first what my blog is all about, then presented them the best posts in each category and lastly offered them to subscribe to my RSS.

A lot of well-known bloggers do use a landing page for their blogs and that’s because they know the power of it. If this one is new to you, then let me present the benefits of using one:

Lets new readers read on your blog more – The bounce rate of a new user is usually in the range of 70%-100%. If you have a landing page, a new user would stay on your blog more, read more of your stuffs, potentially increasing the chance of that user to become a loyal reader in the future.
Increase subscribers – The no.1 point leads to this point. Since using this method I have seen a great jump on my rss subscribers. Consider this, would you subscribe on a blog where you have read the best posts of it, or on a blog where all you’ve read are the recent posts?
Increase your expertise – Since your best posts are showcased in your landing page, it gives your expertise and credibility a huge boost. Because of your good content, people will start to have that perception that you are a credible person in your niche, hence would keep them for the long haul.

But how do I do a landing page? Contrary to the belief that only sales pages and static websites can have a landing page, each and every blog should have one. Because of the overcrowded content in the internet, a lot of people have become used to what I call “skimming mentality”, where people just read a bit and then go away.

Landing page is a good tool to keep people on your site longer hence reaping the benefits I mentioned above. Anyways there are two ways on how you can your landing page and I would discuss both of them right now.

Traditional Landing Page

The traditional landing page involves creating a dedicated page showcasing the best stuffs in your blog (you can look at mine to see the pattern). In that page usually contains the ff; a short description of your blog, why people need to subscribe to your blog, your best posts, and another for them to subscribe.

You can actually even alter and just use your creativity depending on what you are offering to the market. For example, I have a free eBook I am giving away so I would definitely add that to my landing page. You can name that page depending on your taste, just make sure the name is something relevant to accommodating new readers (mine’s title is /welcome).

Home Page as a Landing Page

The evolution of blog’s home pages from the standard chronological layout type from the magazine-style has also its reason. That is to make the blog more enticing to readers. Unlike the old layouts, magazine-style themes showcase more than just the recent posts. It gives emphasis to a lot of things, making good use of every space without looking too much cluttered.

Using a magazine-style template automatically makes use of the home page as a landing page itself. We’ve seen big blogs like John Chow, Problogger and many more switch to that layout. Because of that, readers would not just focus on the recent post but most likely they will focus on the blog as a whole.

Conclusion

Using a landing page for your blog is imperative. As I’ve said, it continues to amaze me how a lot of bloggers still don’t do it. Thus far, I don’t see any disadvantages of having one and if you don’t have one right now, I highly suggest you to do your one now.

I would be interested to see your own blog’s landing page and would like to hear your thoughts about it.

Most Blog Fail at This, Marketing!

by Melvin · Feb 7, 2010

Ever wonder why 90% of the blogs just can’t get off the ground? Simple, they suck at marketing!

Because of the nature of blogging and what it really is, a lot of people doing blogging just couldn’t really make it. Blogging is defined originally as a hobby, something that’s like a personal diary where you can enjoy doing it without needing to spend that much of time. So up until now this is the stumbling block that most newbie bloggers and even intermediate ones face.

Almost always, the case is that bloggers don’t want to learn marketing at all. Selling sucks isn’t it? And besides you never dreamed to be a sales person throwing up stupid sales pitches to your audience. That being said, it‘s safe to conclude that bloggers don‘t think marketing is essential for the success of their blogs.

If you‘ve been reading this blog for quite some time, you always hear me say that blogging is internet marketing. That is true and your success depends on how competent you are with marketing. Some people who want to learn it even pay for those expensive internet marketing courses and programs while others simply just try to learn it themselves.

In blogging, however you really don’t need to know each and every stuff about internet marketing, you only need a few of them to get started. Coupled with building relationships, good marketing can really skyrocket your blog/brand/profile w/c would get you more traffic and obviously the end result is income.

Blog Marketing for Fame

So for the last 2 and half months or so, I took some time in creating this guide w/c would help an average blogger grow their blog on a quick rate. Nope this isn’t a make money eBook or a crappy PLR product. This is a simple info product w/c is targeted to bloggers who like to explode their blog traffic, get their brand known and simply just slay it in the blogosphere. Whether you’re a newbie blogger or an intermediate one, I would like to hope that this product is one that can be very valuable to you. It contains tips on how you can grow your blog quickly in less than one month (or whatever pace you want to). And by saying growing your blog, it’s not just about increase daily hits or huge unique, it’s about building a real brand with real community that will be with you for the long haul.

Edit: This book has been rebranded and updated as ‘Blog Marketing Guide‘

Subscribe now & Get Immediate Access

After signing-up to my blog’s newsletter you will immediately be able to download your copy of the Blog Marketing for Fame eBook. On top of that you’ll also receive my exclusive tips and tricks to market your blog (stuff that is not published anywhere else), insider’s information about my upcoming projects and so on. The newsletter is totally free and if you think the content you’re receiving is crap, you can cancel anytime.

You can subscribe to the newsletter by going here.

What is Problogging & A Look at Some Pro Bloggers

by Melvin · Jan 29, 2010

Problogging is a word that’s not new. If it sounds new to you, then probably you are living under the cave. Pro blogging simply stands for professional blogging and today I would like to talk about it more from my own perspective. No worries as I’ll assure you that this is no generic article.

Each and everyone of us bloggers want to be called as professional bloggers but in reality we’re not. Professional bloggers are simply the ones who do blogging as a business, more specifically as a primary business. They usually allot 6+ hours per day with their blogs, mostly dealing with content and marketing. That being said even though I am spending a lot of time blogging, I cannot still call myself as a problogger because I am student.

It’s also a big misconception that you can look like a professional one by blogging with perfect grammar and great fluency. Again its a total misconception. Although I don’t want to imply the mentality of speaking like a moron/douchebag, you cannot just focus too much on how formal your way of speaking is. At the end it’s all about gaining popularity and capitalizing on it, not boasting your English degree.

So Im going to take a look at some probloggers today. Obviously, just earning a big amount of money doesn’t mean you’re a pro blogger. Anyhow, here are the great examples of bloggers who do professional blogging.

Darren Rowse – is the pioneer of professional blogging. I probably have never seen a guy who is as dedicated as Darren in this world. He blogs at ProBlogger.com and some other many sites. What’s amazing with this guy is that you can take a look at all his blogs and easily notice that they are all established in whatever niche they are. Although he’s a bit conservative in terms of making money, I still believe he makes a heck of cash with all of his assets in the internet
Yaro Starak – Yaro is my favorite blogger. Although he’s not the earliest person to do blogging, he probably is the first guy to leverage his audience best by offering a membership site called Blog Mastermind. Since then it really exploded his expertise on the subject matter where he gained a lot of reputation and trust. Look at Yaro as a blogger who got interested in internet marketing, studied it and mixed it with blogging superbly to achieve who he is today now.
John Chow – Ok it took me 5 minutes to decide whether I should include Chow in this list. After all he’s like Shoemoney. The only difference though is that Chow has no other big business aside from blogging w/c is why he’s in this list. John is the best example of a pro blogger who doesn’t need to have perfect way of expressing things in word.
David Risley – It was only last year when I stumbled upon him and his blog. Some of you may not even know him yet. If not it’s your best chance to know him @ DavidRisley.com. He connects with his readers well by just blogging spontaneously. David is a problogger even before the term existed but he just started building his expertise couple of years back. If you’re looking to build a blogging business, then head on and grab his six figure blogger blueprint (Don’t just get afraid of his large voice!)

Okie dokie. As always I’d love to hear your opinions on this and your thoughts about problogging. Also do you have any other suggestions out there for professional bloggers? Or do you think someone in that list doesn’t deserve being included?

Do You Know You’re a Boring Blogger?

by Melvin · Jan 5, 2010

The number 1 advice people always say to you to succeed in blogging is that you need to create good and high quality content. So there ya go! Because of it you’re forced to write articles like a freelancer, you’re fed into acting like you need to be like Darren Rowse and stuffs. The end result, you become a boring blogger.

Most people get it wrong by thinking that writing top-notch content is all about the perfectness of the grammar, the formality of how words are written and just sounding absolutely professional. Believe me it’s not! The problem with most bloggers is that they try to be perfect and because of that, they sound like a robot. It’s just like reading an article in a monotonous tone. Try reading books in your school library and you’ll know what I mean.

Ironically sometimes, you don’t realize that you’re starting to bore your readers to death. Results? A decline from just about everything (readers, subscribers, traffic , etc). Anyways here I compiled a list why you might be or starting to become a boring blogger:

You sound like a lawyer – and you don’t need to. I don’t know but professional blogging for me is not really about being professional words-wise or with the proper grammar and stuffs. Pro Blogging is about treating blogging as a serious business. So if you’re a 15 year old kid who’s trying to sound like your teacher, then you’re not helping your blog.
Generic Articles – generic articles is a really big NO NO. Or at least minimize it. Generic articles is like the ones that has been tackled 300 million of times and you still tackled it and talked it in a none unique way. Articles like “how to earn money from blogging” or “Make Money By starting a blog”. You see, it’s hard not to regurgitate a topic. But you make it unique from the rest by adding something unique and breaking it down to more specific topics.
Transformed into a news site – Blogs like TechCrunch can certainly do this considering the audience that they have right now but smaller bloggers SHOULD NOT. I see a lot of bloggers just writing the same news on their blogs w/c really adds 0 value. Just because Dennis Yu is popular, does it mean you have to write about him too?
All Promotional stuffs – I guess we can blame a guy named John Chow for this? lols. It turns me off so much when I see someone promotes a product for the obvious sake of just earning a commission. How many times do you see someone make a clickbank product writeup and then recommend it to people w/o even him knowing what the product is really all about? Booooring stuff!

There’s nothing wrong in being quirky and putting some humor in your posts. At least in this way, you don’t get to have them have the impression that you’re a lame, boring blogger that makes “robot-ish” sounding articles. By not being that, you are easily separating yourself away from 70% of the bloggers. What do you think? Does this article make any sense to you?

MelvinBlog 2.0 – The Scenes Behind It

by Melvin · Nov 24, 2009

By now you probably have realized that this blog has been sporting a new design and a completely different layout. And as always any change deserves an explanation. 😉 So in this post I would try to do an in-depth explanation about this new design and how it came out to look like this.

MelvinBlog’s New Design

I lied when I stated that the new design would probably be implemented next year. Anyways, obviously the new design uses a magazine template which enables easier navigation and making good use of spaces. At first I totally really oppose the use of magazine themes for this blog for some reasons but after seeking for professional advices, I just got myself convinced!

The theme I am specifically using is Colormatic Theme, a theme created by ThemeWars which is owned by the super popular Unique Blog Designs. As of course, there are many magazine-styled themes by other companies but I guess UBD has sold the concept of this theme well to me and so I did purchase the developer’s license.

Anyways, the one prop I always get from the former theme is that it looks really peaceful and tranquil. I guess people like the light colors of it and I, myself think that the blending of color on that theme was good. So basically what I did was to try to carry out as much color schemes/combination as possible and import it in the new theme.

Better Navigation

As you can see the homepage of the blog showcases not just the latest post but also the best posts from the blog. It has the featured content at the top most part and the recent blog posts at the left. I also have four sub footers in there in which I have difficulties filling up with.

The unique part of this theme is the built-in blog navigator widget, the social network in the sidebar and the recent tweets. Do take note that those are not plugins but built-in widgets that comes within the theme.

This is the first time I have had a list in the IM niche and although I am with Aweber for long, I never really intended to have one until I realized the need of it last month. And that was one reason the change of theme has become imminent.

So this current layout has basically met my plans with the newsletter placement and as you may notice it’s very very visible. Feel free to sign up in it (it’s free) and I am promising to over-deliver to you, giving out the best stuffs that I’ve never yet put up here. You might not want to miss that.

Better Ad Placements

The new theme benefits advertisers as well. All the ads are shown on EVERY page/post and it just means maximum exposure for them. It’s also taking lesser space now as opposed to before yet is more organized.

I don’t have any plans on increasing the number of ads/ad spots in this blog (yet) as this blog is not created solely for getting monetized. But I am planning to increase the price of the ad spots since the current price is the price for about 5-6 months and obviously the blog has grown a ton after that period.

The Sidebar, Testimonials and Facebook Fan My Blog

Well this theme is preloaded with 4-5 different layouts and this one I’m using has two sidebars in homepage and one in every page/post. Using the sidebars is so easy because it’s widgetized unlike my former team. And as you may notice different widgets show in different pages of the blog (I would talk that in my future posts).

There’s also that testimonial part in the latter part of the sidebar. These are testimonials from some of the loyal readers of this blog and if you feel you can add one, then please hit me up in the contact form.

The facebook fan my blog widget is one that’s been recently used by a lot of bloggers and have left me wondering “why not?” So currently all the fans are my friends and classmates and so if you’re a frequent reader and a subscriber here then why not give the author some kudos by hitting up the “become a fan” button? 🙂

Overall Feel and Your Suggestions

It actually took me close to one week to test different color schemes and layout before deciding to fully implement this one. My designers and I still had about 4-5 custom implementations to make this theme more enticing. We’re still waiting for something to finally put together all those piece. In the end I really feel it’s all worth it and I feel more excited than ever! It makes me want to go to every page of the blog and feel the new look of it.

I also think it’s time to say goodbye to the old theme. I really like it and I’ve told you that lots of times here. That greenish organic theme from PremiumThemes.Net made me good money, helped the blog grow and had its own ups and downs. I’m a guy who appreciates everything and here’s the final look the MelvinBlog V1 powered by Organic theme. Click for a larger look…

So now it’s your turn. I’ve asked some of my friends about the new design and now it’s time for you, my audience to speak out your mind and throw your suggestions and critique for this blog. I could very well appreciate each and every suggestion that I can get from you and let’s hope it’s a win-win situation for everyone here.

Personal Branding with Your Name and Photo

by Melvin · Nov 3, 2009

In this post, Antti Kokkonen talks about the benefits of using your personal name and photo in boosting your own personal brand)

Personal branding is about building up trust and establishing yourself as an authority, a source of valuable information. By being honest, being yourself and branding yourself as an expert in your niche, you’ll have something that cannot be taken away from you, a personal brand you can be proud of.

And the first step is to put your name out, so make sure your name is visible on your blog, your social media profiles, etc. I know, it might be scary to use your real name online, but think of it this way — would you trust and buy something from someone whose name you don’t know? I certainly wouldn’t.

The next step is to get an image that your name can be connected to. Logos are important for branding. Having a logo means you can utilize that logo everywhere. So if you like, you can get a logo designed (or design it yourself) for your blog.

But more importantly, for yourself, you really don’t have to design a logo, as there’s a good chance you already have one. Your photo! Choose one great photo of yourself and use the same photo as your avatar and profile picture in all the social network sites, like Twitter and Facebook, and also your blog! Not having your own photo in your blog is something that’s ridiculous. Of course it’s debatable since guys like Maki of DoshDosh.com don’t use one yet is considered an authority.

When you use your real name and photo on your blog and social media, you’ll start building an audience and a following for yourself, not just your blog, business or service. Your personal brand stays with you, even if you sell your business, your blog or start providing a new kind of service.

Using Real Name and Photo Builds Trust

When I see a blog or website with someones face on it, it’s immediately more interesting than a blog without one. I’m much more likely to subscribe to a blog which has a “face on it”. I don’t know, maybe it makes it all feel more honest. If I can’t find who is keeping the blog, I immediately become suspicious. And even more so, if I’m in the process of buying something from that person, or something he/she recommends.

I don’t know about you, but I think seven times before I buy anything from someone who I haven’t met or seen. That’s seven opportunities to convince myself not to buy from this stranger. And that’s seven opportunities for you to lose that sale. If you’re planning on selling anything online, keep that in mind.

Also, if I find a blog filled with great posts, I want to know more about the author, I want to know who he or she is. If I can’t find anything about the blogger, I’m gone. And I’m not alone on this, as your readers want to know you and get connected. Don’t disappoint them and make sure the links to your primary social media profiles are clearly visible.

By seeing your name and photo, people on your blog or social networks will know who they’re interacting with. They will know that this certain guy right here is not just a “fly- by night person”. Of course, there’s more to personal branding than just putting your name out there and using a real photo, but this is the first step you have to take.

Now it’s your turn! Are you in the process of building a personal brand? Do you use your real name and photo in your blog and in the social networks?

Antti Kokkonen has been hiding under an Internet alias “Zemalf” for many years, and you can find his not-always-so-focused blog about blogging, social media and Internet business at http://zemalf.com. To stay connected, go ahead follow Antti on Twitter.

I Am Going To Steal Your Ebook!

by Melvin · Oct 24, 2009

Disclaimer: This is not a post teaching you to do this evil thing. I, myself HAVE NEVER EVER stolen any eBook. I don’t need to, I make enough money to live. Just look at this post as a guide to have a basic understanding on how this process works and how you can protect yourself when you do selling eBooks.

Internet Marketing in whatever niche you are, involves a lot of selling. And 90% of the products is what we known as info products or eBooks. But do you know that most of the eBooks that these people are selling are usually just ripped off for free? Or do you know that a lot of people have a ton of good quality eBooks they don’t even pay for? Well I’m sure you, as a reader of this blog are selling ebooks, or have plans of doing it, so this post can be a good read for you.

So most people do sell ebook via Clickbank. In selling, you are required to do two pages. First is the salespage itself, where you would pitch your offer and the second is the thank you page, a page where a paying customer would be redirected once they have made the payment. The problem that I see most of the time is that any user can easily access the thank you page!

One good example is the sales page Problogging BluePrint. So the main page is the index page while the download page is just located in /thanks.html part. Fortunately the link is broken (and its unfortunate for paying customers!). The surprising thing is that most salespage function that way! They have their download page accessible almost by anyone! I mean the usual locations are the ff:

/thanks.html
/thanks.php
/download
/download.html
several variations

That’s why Im not surprised that a lot of info products just leak like crazy. Another bone head mistake most marketers do is make use of robots.txt. Oh my god! I mean yes you can tell the search engine to hide your download page but have you forgotten humans can read it? So if you guys want to steal someone’s ebook all you have to do is try to go /robots.txt and see the page that they disallow, LOLS… Another problem is the noticeable increase of PDF search engines. It’s surprising that a lot of popular eBook shows up on sites like pdfsearchengine. So altogether, it’s an uphill battle to combat eBook fraud and many people so far fail to do it!

How Do I Protect My Ebook?

Well this post is not really a guide on info product protection but since we’re here Im going to give you some brief explanation of what I know. If you’re a clickbank merchant, make sure to have a third party plugin to protect your download page. One that I came across through is DlGuard. Since I have never done any clickbank thing I would suggest you to do your own research as to what the reliable third party plugins are.

If you’re just selling a product yourself, using e-junkie is the smartest thing. E-Junkie is one of the leaders in terms of handling info product automation, payment and delivering the product itself. So far I haven’t heard any issues about using it and even the top marketers like Darren Rowse is using it. $10 per month is a reasonable price for the protection that it gives.

Lastly, always do a simple Google check for your eBook to see if some asshole is sharing it. Use the query “title of your ebook” filetype:PDF, and then scan the search results THOROUGHLY. It’s because sometimes you protect your download page a lot that you forget the file itself. Again some morons do buy it only to share it to other people while other people accidentally (or not) stores it on their server only to leak when someone does a search. Just consider doing this like a maintenance thing.

It can also be a good option to use the PDF search engines we mentioned earlier to your advantage. Search for your eBook, then if you find it, contact the site owner and tell him to remove it (or send him a DMCA notice). Obviously when someone shares it, he knows it’s illegal so he’d just more likely laugh at you when you contact him. The best thing to do is send the notice to their hosting provider by doing a quick whois on the site that distributes your copy illegally.

Conclusion:

Selling eBooks is a big and still growing industry and unfortunately not a lot of people are techy enough to protect the hardwork they exerted. Protecting your own info product can be really hard but there are ways. Im not saying people are evil but put yourself in their situation. You are craving for some expensive info product and you see a flaw that would make it free for you, are you not going to download it? The obvious answer is the answer for 98% of us!

I don’t know about you but if you’re just letting your product leak like waterpipes, then I think your product and you deserves to be ripped off for free. After all security is part of any business model both online and offline that should never be neglected. I would really love to have your opinion about it. Or maybe you can share your own tips that you implement yourself!