This is a guest post written by Jayson Jones
It’s a virtual age. Life is shaped by technology, the days are defined by online explorations, and all college graduates have been exposed to the world of networks and exchanges.
It is only wise therefore to expect those exchanges to yield results beyond the common greetings. They are instead to offer potential careers.
Industry is changing. What was once a limitation of resources, a force of on-site conversations, has instead sprawled out. Virtuality now connects all companies; and graduates seeking to inject themselves into the fray must understand how to use this to their advantage. Social media dominates all things — and, while there can be no guarantee of succeeding through this venue, the statistics are shaded favorably. The benefits can’t be denied.
The future is a vast thing — frightening with all of its possibilities. There is no certainty of victory, only the desire for it; and recent graduates may find themselves overwhelmed, unsure of what career path to take. Social media helps to lessen the burden, however. Individuals who don’t know how to properly tailor their degrees can use sites like LinkedIn to discover all of the many opportunities.
LinkedIn (established in 2003) is a business-oriented network that encourages those of similar fields to become aware of each other. As of 2011, however, it also offers a unique tool for guests: the Career Explorer.
Graduates can provide information like their experiences, degrees and interests; and the Explorer will then calculate potential positions. Paths can be discovered, rewritten and possibly even began all from the computer. This helps to ensure no decision is ignored.
The world of business is shaped to communication. No company is formed of silent managers, the dull employees. Instead there’s a demand for words and ideas. Networking helps to make those ideas a little easier to trade, though.
Popular sites like Facebook, Twitter and Reddit allow individuals to recognize all relevant posts and conversations. Instant access is offered, and this ensures that no graduate will be without the necessary updates. All can instead track corporations, note any career openings and follow developments. Knowledge provides a better chance for success.
No resume is enough. No first impression can be won with just a smile. This is a modern era and the traditional notions of earning careers are now considered antiquated. Individuals must instead understand who they are and what they wish to offer. They must build a brand. Social media provides graduates with the ability to present themselves to the world — through videos, blogs, RSS feeds and more.
All information can be charted out and posted. A brand can then be formed, with readers gained and a presence developed. This makes it far easier to contact companies, offering credence to all inquiries (rather than simply sending in a dull page and praying it isn’t overlooked).
Business is no longer confined to the standards of the past. It’s instead reaching toward the convenience of the present — and graduates are urged to do the same. There can be no promise of an online marketing career, but there can be a promise of potential. And that’s all many need.