MelvinBlog

A blog that chronicles my journey on online marketing, blogging, social media, technology and life.

blogging

Making Money Isn’t Really Hard, It’s Just a Lot of Hard Work

Making Money Isn’t Really Hard, It’s Just a Lot of Hard Work

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The hype with making tons of cash from blogging has considerably gone down for the past few years as probably a lot of people have realized that the hype surrounding blogging is all but hype. In fact I’ve seen a lot of people quit blogging to focus on doing  more “secure” stuffs like a day job or a real offline business.

I remember when the make money blogging hype is on its peak, people have the mentality of like “I need to put this ad to make some serious cash”. Of course I was one of those people. I had my little basketball blog back then plastered with all sort kinds of banners, CPM, CPC, CPA, you name it. Of course it all backfired for me. The only positive thing then was that I am enjoying running a basketball site. It’s my passion, my hobby.

Eventually and fortunately I said to myself, “bug this! I’m not gonna do any money-related strategy, Im just gonna do what I enjoy, I’d write posts after posts and just do my thing. A kid like me should be enjoying life anyway!” And it was a crucial turning point for me.

After almost a year, the blog started gaining traffic and then money afterwards. The blog was doing good in page impressions that the CPM banners that I used to hate before started giving me respectable daily earnings. Then I started getting private ads from big sports-related companies and it really blew off for me. For some people the money I made back then may not probably be that big, but for an enthusiastic kid like me, it’s an unforgettable experience.

I always reflect back to it and I love telling this story to my friends over and over again. And I’m always amaze when my friends respond to me and say “wow that’s a ton of work. I can’t imagine myself putting that much hard work!”

Looking back, I didn’t really realize that what I did was “a ton” of hard work. All i knew was I was putting up some posts on how this New York Knicks suck, on how LeBron James is the best player ever and stuffs. Heck, I enjoy it so it must not be really hard work.

And oh, what you read above is the elongated version of my about page. 😉

Disparity between Hard and hard work

I used to do lots of programming back in college and so if you know everything about it, you’ll know it’s really hard to be one. As a programmer/coder you need to know a lot of things, you need to have a broad perspective, you need to have  superb logic to make things work and you need an immense patience testing and trying different lines of codes. In short, its hard.

Blogging (or making money from blogging) isn’t. Hell, just as long as you know how to read, write, type, copy, paste, act as human, interact, you’re qualified. Everyone does qualify for it but why is it that very few succeed? Yes, lack of hard work. Blogging isn’t hard, its just a lot of hard work. It’s so true. It’s easy to write an article but you need to work hard to come up with 50 high quality ones. It’s nuts to interact but its a challenge to do it with over a hundred of people. It’s tough.

I don’t consider myself a guru and no one of my readers do but I can share here some insights that I feel can be helpful to you:

1. Just do it, stop strategizing!

I usually get a lot of flak when I tell people about this but just from experience (and from observing how big bloggers like Jeremy did), I can tell that this is one key aspect why I’m somehow more successful than some people.

I just do it, if it doesn’t work then I gotta move on! The problem with strategizing too much is that people keep on speculating, lurking, observing that nobody does anything! The biggest problem has and always been getting off your ass. I don’t know about you but I certainly wouldn’t refrain from doing things unless experience tells me that ‘hey this isn’t working’.

The statement “Experience is your best teacher” is corny but its still powerful and proven. You just don’t let people dictate you things, do it yourself. After all you really don’t have anything to lose. Every of our failure racks up to our own education and this is one good thing you will always have.

2. If you enjoy it, just go on! (Passion)

That’s why passion is a key element in blogging. I mean why write about something you don’t enjoy in the first place? That’s probably the biggest reason why most bloggers fail, its because they really don’t feel passionate about what they’re blogging. How can you enjoy talking about making money online if you don’t know it?

It’s always been the same parallels over and over again with all of these successful bloggers. They enjoy just blogging on something that they don’t really expect anything. Why don’t you go on Darren Rowse blog’s archive and look for some of his oldest posts. Its amazing how this guy churned out almost over a hundred of blog articles with over 1000+ words each that never even got any comment/traction? Of course these days Darren can write an article w/any length and still get a heap of comments but the lesson here is that you’re not going to get noticed overnight and if you don’t have passion, I doubt you can last too long in the blogosphere.

3. Stop chasing for shiny golden “secrets” because there’s none.

Ok again I used to be like this one when I was on my early stage of blogging. The scenario is usually like this: A blogger reads a post on some blog that making money is hard. You have to do this, do that, implement this, test, blah blah.  So what happens is that this blogger says to himself “No, there must be something better than this, I need to keep looking for one”. And of course the cycle never ends. That blogger would never ever get to work because all he does is chase for secrets.

There’s a big misconception about “premium info stuffs” and secrets. Most people think that these are just the same. The truth is its not. Most info products whether its $9.95 or $999.5 is all about educating people. I’ve consumed a lot of them and I hate eBooks actually all I can say is that the main goal of most of them, if not all is just to organize infos around the web, compile them and present them well. You’re paying them not really because of the “premium stuffs” but only because they’re saving you from getting overloaded. In short, they are giving you blueprints so you never have to find them yourself.

Why not take time to look Technorati’s top 100 blogs? Do you think these guys have secrets? All you can notice is that these bloggers provide massive value to their readers and that alone sums up why they’re popular.

Wrapping it up

As I end this I’ll repeat. Blogging and making money isn’t hard,  it’s just a lot of hard work. “Hardwork” is an overly used term but surprisingly not a lot of people value it. From my experience, and from other people’s experience, there’s really no need to reinvent the wheel and chase for something more. Besides if you’re exerting hard work on your passion, then it’s really not hard after all.

I haven’t written a long post like this for a while and I got carried a bit while writing this, lols. But as always, I’d like to hear back from you.

Blogging Without Borders, Why Location Is Not a Limitation

Blogging Without Borders, Why Location Is Not a Limitation

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GeographyDo take note of this, Yaro Starak and Darren Rowse are from Australia, John Chow is from Vancouver Canada, Daniel Scocco is from Brazil, Chris Garrett is from UK, Murray Newlands is also from UK I believe and my friend Carl “KidBlogger” Ocab is from Philippines and etc.

Ok now from outside this niche. Alborz Fallah of CarAdvice.com.au is from Australia (arrgh, again), the ever famous Danny Choo is from Japan, Lhong Zheng was from China (although he resides in Mulgrave), and again fellow Filipino tech blogger Jehzeel Laurente lives here in Philippines. And yea you’re right, I probably have missed a ton of other people still either because I did my research poorly or didn’t do research at all. Anyway, lols. 🙂

Whew, that was quite a long list! I was watching NBA (w/c is one show I always watch no matter what) and they have this segment called Basketball without borders where they usually go to places outside US to have campaigns on basketball. They even play official ball games there sometimes. It’s refreshing to think that you can play basketball no matter where you are.

Thinking of that, I kinda relate it to blogging. You can easily notice that all bloggers I mentioned above live outside the United States. Most people who are just planning to get started blogging worry a lot on whether they can even get attention, relating it to the fact that they live outside big and profitable countries like America and Europe.

To make it worse, most bloggers even do recommend bloggers to target bigger countries mentioned above if they are considering making money from blogging. As a result, bloggers are discouraged even before they get to have a chance.

I would tell you this one straight to your face, successful blogging has no borders, geographical location is NEVER a limitation! Whether you are blogging just as a hobby or using blogging as a business tool, you should never ever get discouraged just because of where you live. Remember that in any country there is always a (profitable) market for something. There are always things where people want to spend some money to learn and educate themselves.

If you’re just going to get wet or in the middle of that (very slow) learning curve and you’re feeling discouraged, I feel for you. I was once like that. When I started my past blogs and websites I basically plastered them with Google Adsense. My neighbor is reading it, my classmates are reading it, and they are clicking the ad. And it sucks to realize that those clicks even with a good quantity totals to just a very small amount (since most clicks is from my country).

And then as I was signing up with other different ad networks I was a bit disappointed to learn that some networks rejected me just because of the fact that I live outside the US. It can really be depressing but having the proper mindset, here I am today.

It’s important to always look at the big picture, not get discouraged by all those cons and instead work on things you could care more. I myself live in a third world country, Philippines. As I was looking at my Analytics and logs, I was seeing the most of my traffic comes here in Asia, and I can say those readers are big factors why I make money from this blog, why I’m somehow read by people.

In the end, it doesn’t really matter where you live from or where your target market is. The only thing that matters is your dedication. Sure, you can count the disadvantages of living in your place at your fingertips or you can elaborate the advantages of living a big country but that’s not a legitimate reason, in fact it’s not even a reason.

As I end this, I do hope you can look at those bloggers I mentioned above and use them as an inspiration. Inspiration not just as big and successful bloggers, but also as bloggers who live in different parts of the world. Yep, blogging doesn’t have any borders, just like basketball.

How Landing Page Can Increase your Blog Traffic

How Landing Page Can Increase your Blog Traffic

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It still continues to surprise me how a lot of people still DO NOT use a landing page for their blog. A landing page is just basically a page where you send majority of your new visitors. This is a crucial page because by letting them stay in that page, you’re persuading them to subscribe to your blog and become a loyal reader. Here’s an overview from my Analytics on how my landing page is faring:

You can notice that people who enter my blog through that page are less likely to bounce that quick. Because my best posts are showcased there, they oftentimes continue to read my post rather than just leave away. As of this writing, my blog’s landing page is located at /welcome. In that page you can see that I introduced first what my blog is all about, then presented them the best posts in each category and lastly offered them to subscribe to my RSS.

A lot of well-known bloggers do use a landing page for their blogs and that’s because they know the power of it. If this one is new to you, then let me present the benefits of using one:

  • Lets new readers read on your blog more – The bounce rate of a new user is usually in the range of 70%-100%. If you have a landing page, a new user would stay on your blog more, read more of your stuffs, potentially increasing the chance of that user to become a loyal reader in the future.
  • Increase subscribers – The no.1 point leads to this point. Since using this method I have seen a great jump on my rss subscribers. Consider this, would you subscribe on a blog where you have read the best posts of it, or on a blog where all you’ve read are the recent posts?
  • Increase your expertise – Since your best posts are showcased in your landing page, it gives your expertise and credibility a huge boost. Because of your good content, people will start to have that perception that you are a credible person in your niche, hence would keep them for the long haul.

But how do I do a landing page? Contrary to the belief that only sales pages and static websites can have a landing page, each and every blog should have one. Because of the overcrowded content in the internet, a lot of people have become used to what I call “skimming mentality”, where people just read a bit and then go away.

Landing page is a good tool to keep people on your site longer hence reaping the benefits I mentioned above. Anyways there are two ways on how you can your landing page and I would discuss both of them right now.

Traditional Landing Page

The traditional landing page involves creating a dedicated page showcasing the best stuffs in your blog (you can look at mine to see the pattern).  In that page usually contains the ff; a short description of your blog, why people need to subscribe to your blog, your best posts, and another for them to subscribe.

You can actually even alter and just use your creativity depending on what you are offering to the market. For example, I have a free eBook I am giving away so I would definitely add that to my landing page. You can name that page depending on your taste, just make sure the name is something relevant to accommodating new readers (mine’s title is /welcome).

Home Page as a Landing Page

The evolution of blog’s home pages from the standard chronological layout type from the magazine-style has also its reason. That is to make the blog more enticing to readers. Unlike the old layouts, magazine-style themes showcase more than just the recent posts. It gives emphasis to a lot of things, making good use of every space without looking too much cluttered.

Using a magazine-style template automatically makes use of the home page as a landing page itself.  We’ve seen big blogs like John Chow, Problogger and many more switch to that layout. Because of that, readers would not just focus on the recent post but most likely they will focus on the blog as a whole.

Conclusion

Using a landing page for your blog is imperative. As I’ve said, it continues to amaze me how a lot of bloggers still don’t do it. Thus far, I don’t see any disadvantages of having one and if you don’t have one right now, I highly suggest you to do your one now.

I would be interested to see your own blog’s landing page and would like to hear your thoughts about it.

Why Most Blogs Couldn’t Just Get It Going..

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One reason why the ‘blogging tips’ niche is growing larger and larger and becoming more and more profitable is that because there’s still a huge number of persons/market that consume/need it. It’s no secret that a lot of people who have a blog or who is just trying to have their own blog is seeking to become a problogger, and make tons of money from their blog just like famous guys do. While there is an overflowing of good stuffs and content about blogging, a lot of people still couldn’t have it going.

While the rule of ‘reading too much, implementing less’ still follows, I think still almost 90% of the bloggers are not satisfied with the way their blog is performing. Either they feel they aren’t making that much money, or not a lot of people reads their blog or for whatever reasons. The truth about blogging for fame and for money these days is that providing good stuffs alone is not enough. I have read some blogs with really superb content yet they’re not getting the traffic (I think) they should deserve. They say content is the king but experience and observation tells otherwise. Here are some of the things that I realized why most blogs don’t just fly:

  • Bloggers are just idiots – No offense to the statement (I was thinking of a better way to express it). What I mean is that everyone starts out from scratch and is an idiot himself. Two to three months later, it’s either that a blogger has learned a lot (hopefully implemented what he learned) or is still an idiot just like when he started. The basic explanation in this is that blogging is like schooling. Some people never get to pass on some levels primarily because of their lack of knowledge (and drive maybe).
  • Lack of drive and determination – Please do take note that bloggers like Darren Rowse, Shoemoney and Chow had blogged for over a year without being recognized and now look where they are now! I could even testify that making a blog popular and profitable is easier these days rather than before. If you’re entering the blogging business, then make sure you have the necessary juice of determination and patience to keep it going for a long time. Do you really think you can handle blogging for a long time?
  • Not enough Marketing – Blogging is internet marketing, remember that! Carving out a successful blog includes giving out good content first, then finding a way to reach the most number of audience as possible. Sure it’s not hard to create good content but marketing and promoting what you got is something to really focus on. Content is the king no more! 30% content. 70% marketing.
  • No clear goal – This one should’ve been written first I guess. Anyway, everytime a person starts a blog and has no goal, it’s like driving without a map or like shooting the basketball with a blind fold. Make sure to set your objectives and goals on blogging. Are you going to just create a personal blog? Are you going to create a flagship blog that would boost your online brand? Or you’re just creating a blog to be flipped soon? Either way, a blogger really has to be clear on this one. Saying ‘I just want to start a blog period” is a retarded statement. Believe me.
  • Proper funding – Starting a blog is a low-risk investment I must say. But when one does start a blog that he intends to monetize later on, he must understand that a blog may not get its initial income return on it’s 6th month or even a year. I do really feel bad for a lot of my friends who do start it out alright, provides good content and then flop afterwards because of lack of budget. It’s either the site got suspended by its host or the domain just not renewed. $100 for a year is the safe number of budget needed. You’re gonna be needing more of course when you want to fast track your progress.
  • Afraid of trying Out New Things – Assuming you are NOT one of those things listed above, then you must not be afraid to try out new things. If you have a blog and its consistently getting 50-100 pageviews a day and is doing good interactions, are you just gonna stop there? Why not take your efforts a couple notch higher? Or try to experiment new stuffs? It’s a common misconception that when an experiment fails, expect tons of drawbacks. Don’t be afraid to try untested things, or to do something different. If you fail miserably, then chances are you’d benefit more in the long run, unless you’re an idiot. 😉
  • Not Building Relationships – In my guest post on ThouShallBlog about using  blog as a reputation tool, I stressed how a blog can make you reputable and do a lot of good things more than just making money from it. Blogging is a very large, yet tight and accomodation community. I have met a lot of bloggers, talked with them and shared insights with them. Like any other business, building relationship with other bloggers within your community is a key. If you’re not then you’re missing a  lot.

Building a ‘good blog’ takes more work than what you think, yet it’s not as rocket-science as building your own company or making a male baby. Remember the 7 things I listed above and make sure you enjoy what you are doing. If not, then maybe you should re-assessed whether blogging is for you. Feel free to share your own piece please.

Blogging And Facebook

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Ok, we all know that (probably) all people who are aware that the internet exists do have their own facebook accounts. But not all are concerned on having their own blog. I’m all fine with that as I really don’t recommend blogging to everyone and it depends on one’s interest whether to enjoy it or not. Although blogging and facebook (alongside Twitter) seemed to be somehow connected with each other, we can all agree that both can be time-waster’s as well. Here’s my take on their advantages and disadvantages:

ADVANTAGE

The good advantage of having a facebook account and an own blog is that it already sets your own stage online. It gives exposure to who you are and what you do best. Some may think its retarded but the truth is when you meet people or when you are applying for a job or a position, a company will always do a Google search for your name to see who you really are, yep its so true! Having both accounts (or even just one) is already a big plus if you’re trying to carve out an online reputation for yourself (or even just a personal brand).

DISADVANTAGE

Ok, like the ones we’ve talked about lurking in forums a couple of weeks ago, both can also waste your time. Most people that have their own blog and do online business would waste it by ‘blog-hopping’ or maybe by caring too much about the looks, designs and metrics of it. While facebook on the other hand has a ton of applications/games embedded into it that could mesmerize one, hence it’s easy to get distracted, just enjoy it and neglect other responsibilities. Those who don’t have an online biz or stuffs can also ‘lurk’ in facebook too much (w/c is harmful as well). I have talked with a lot of my friends and they shared to me that facebook takes 90% of their time in the internet (by playing third-party games and taking stupid quizzes and stuffs). I really don’t have anything against it but if you’re a student or someone who does something , then probably you can be better doing your own stuff. Oh well, maybe just my 2 cents.

As for every online property, entity or whatever, they have their own disadvantage for their use. Sure facebook is fun and so is blogging but at the end, it’s not really hard to figure out whether either of them is hurting your productivity. Or maybe its just me. If you agree w/me then add me on Facebook. 😀

The Pleasure Of Being Read

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Once in a while, I got a question and answer here and someone asked a question like this:

Wess Stewart: What motivates you to blog? What made you want to blog in the first place?

I just said for the pleasure of being read and for money. Well I think I would love to say more about that. The money, of course everyone in the blogosphere has believed they can become rich and they can put up a decent amount of money having their blog. It’s given, I mean not so many people can continue a blog that you have to pay $10 a month and get no moolah for it.

Back again to the pleasure of being read. I was looking at my stats and it says I am getting 800 page views a day and 350 uniques. About 1/4 of that probably is just because of AdWords and some PPC. So thinking of having about 150-250 readers a day reading the simple thing that you say about something, man don’t you feel happy for that? Being read from US to Australia to India, New Zealand, Philippines and etc. just seems to be a pleasurable thing for me. I even have some offline friends who says “oh dude, you’re post about this topic pretty got a great response!” And I was like “oh I thought you’re not reading my blog”.   I know a lot other blogs there have bigger number of readers but for someone like me who’s just a dork and a cool student, it’s really amazing. I also got about 100 feed subscribers and its great!

To be honest, I never think at first blogging can be this  fun. Back to my first day I just posted how I think making money online being not for everyone and I think receiving no responses to now getting 5-10 comments per post and keeping on growing. I also meet a lot of people and learned from a lot of people who commented on this blog to share something about what they think and how they disagreed and such stuffs!

I see people who are getting depressed with their blog not piling up hundred of dollars for them every month but with great readership. I know its hard not to get a lot of money but well you just always have to think that a lot of people are following you. You may not be gaining money but for sure you’re getting the traction that most people couldn’t get. And believe me, this will be more useful for you and your journey!

If you like this one you can stumble it!