blog traffic

Driving Consistent Traffic is the Key

by Melvin · Sep 29, 2010

You wonder how those bloggers can actually just spend very little time in a week yet they still get the same amount of traffic to their sites? You wonder how they participate so little in the blogosphere, almost never make comments on other blogs nor do they lurk on forums? There are two simple answers, 1). They’re already an established blogger and 2). The traffic that they get is pretty consistent.

Now the first answer is understandable, they are an established blogger. We all know it takes time to be an established authority blogger. Some of the top bloggers in the space were fortunate enough to be in the right place at the right time.

But for us who’s definitely not considered as a top blogger in this space or any other space, what we could work on is getting consistent and recurring traffic to our blog. Yes, this is the same traffic that could repeat again and again with little to no maintenance at all. By driving consistent traffic, there’s a better chance of getting more loyal readers to your blog as oppose to just a one time visit.

Here’s a short quote on my guest post on BlogEngage about driving consistent traffic:

“One thing that sets apart good bloggers from just the average ones is the ability of the former to drive traffic on a consistent basis. Driving traffic these days is easy but what counts the most is on whether the traffic that you’re going to drive is going to convert or not.

Conversion can vary depending on the goals that you set as a blogger but the bottom line here is that every serious blogger must aim for consistent and returning traffic, not just a one time spike.

In this post, I would like to talk about different things that you can do in order to get that consistent stream of traffic. But before that, let me just cover first the facts about traffic and why you need to aim for consistency.”

I also happened to share some personal stuff on this post on how I thought I was already getting consistent traffic but still I don’t so you may want to check the article out.

Why You Should be Always Looking for New Traffic Sources

by Melvin · Aug 10, 2010

Everyday a lot of people in the internet scramble for traffic. Internet marketers, PPC affiliate guys, bloggers, or even just the ordinary upcoming newbie. The internet is just so diverse that people are sold into an idea that there’s always an unknown place with millions of people that other marketers haven’t found yet. That’s why I love to experiment about these traffic sources. It’s because at the end of the day, I know it’s all worth it.

I mentioned bloggers above as one of those who scramble for traffic but one thing I noticed is that bloggers don’t that much look for new traffic sources, instead they just focus on what they have and try to leverage that into something more. I have no problem with that and in fact that’s what I try to do on an everyday basis. What I’d like to state is that we, in conjunction with that, should also not be that shabby in terms of finding new sources of traffic to our sites.

As I’ve said, the internet has been so huge and that is the reason too why things get saturated and diluted so easily. I mean when was the last time you run something profitable that lasted for more than a month? When was the last time you found a social network that consistently gives you over a 100 hits for a week? The thing with the internet is that things change so rapidly that if you’re not ready, you’re gonna be left out so quickly.

Why Should I be Looking for New Traffic Sources?

First and foremost is to enhance what you already have in your hand. For example, my blog has been getting traffic from forums ever since. So naturally what I would do is leverage that more and try to see if I can get more from that. Now with that, the way to enhance is to look on other other forums which may be catered to my blog as well. I mean it’s not rocket science. If this forum about blogging is constantly giving me good amount of traffic maybe this forum about blogging and internet marketing can do it too. You know what I mean?

Now back to answering the question. It’s proven that there’s always a place untapped to get traffic and from time to time, there will be always be new high-trafficked places just springing over and over. We should continuously be on the look because these untapped sources are so worth it. I mean wouldn’t you want to get 50 new readers on a daily or weekly basis just by engaging in some place you haven’t engaged before?

It just works for everything. Forum marketing, guest blogging, social networking or just anything else. For instance, you guys have probably seen me guest post on popular blogs like JohnChow or DailyBlogTips and etc. But to take that further, I’m constantly on the search of blogs that may not get the same traffic but are worth guest posting to.

For instance, ShoutmeLoud.com is a high-traffic blog yet I was not aware of this site prior to this year. Another is SiteSketch101, which probably has a ton of audience that has never heard of me or my blog. There are many more out there but what I basically do and I hope for you to do as well is to try to give value and engage in their audience as well. By doing that, you’re giving yourself a chance to open the door for more readers, more traffic, more potential customers

For social network, many people use the standard sites like Digg, StumbleUpon, or whatever but for me what I do is use the smaller ones and try to be active there which will eventually build up over time. Not a lot of people know Blogengage or MMOSocialNetwork but the truth is these sites can give you much more traffic than what you can get with Digg or any other big sites out there.

Conclusion

I could go on more but the takeaway here is being creative and constantly on search for new sources. I’m not saying you have to do this everyday, what Im saying is that we should always give some time on this task.

For example, my friday schedule is usually set out on that and by setting a certain date, you’re enabling yourself to be productive with whatever task you have. It doesn’t just apply to finding new traffic source but it applies to everything, writing blog posts, networking, and many more. So do you have your own way of chasing for new traffic sources?

How Landing Page Can Increase your Blog Traffic

by Melvin · Feb 28, 2010

It still continues to surprise me how a lot of people still DO NOT use a landing page for their blog. A landing page is just basically a page where you send majority of your new visitors. This is a crucial page because by letting them stay in that page, you’re persuading them to subscribe to your blog and become a loyal reader. Here’s an overview from my Analytics on how my landing page is faring:

You can notice that people who enter my blog through that page are less likely to bounce that quick. Because my best posts are showcased there, they oftentimes continue to read my post rather than just leave away. As of this writing, my blog’s landing page is located at /welcome. In that page you can see that I introduced first what my blog is all about, then presented them the best posts in each category and lastly offered them to subscribe to my RSS.

A lot of well-known bloggers do use a landing page for their blogs and that’s because they know the power of it. If this one is new to you, then let me present the benefits of using one:

Lets new readers read on your blog more – The bounce rate of a new user is usually in the range of 70%-100%. If you have a landing page, a new user would stay on your blog more, read more of your stuffs, potentially increasing the chance of that user to become a loyal reader in the future.
Increase subscribers – The no.1 point leads to this point. Since using this method I have seen a great jump on my rss subscribers. Consider this, would you subscribe on a blog where you have read the best posts of it, or on a blog where all you’ve read are the recent posts?
Increase your expertise – Since your best posts are showcased in your landing page, it gives your expertise and credibility a huge boost. Because of your good content, people will start to have that perception that you are a credible person in your niche, hence would keep them for the long haul.

But how do I do a landing page? Contrary to the belief that only sales pages and static websites can have a landing page, each and every blog should have one. Because of the overcrowded content in the internet, a lot of people have become used to what I call “skimming mentality”, where people just read a bit and then go away.

Landing page is a good tool to keep people on your site longer hence reaping the benefits I mentioned above. Anyways there are two ways on how you can your landing page and I would discuss both of them right now.

Traditional Landing Page

The traditional landing page involves creating a dedicated page showcasing the best stuffs in your blog (you can look at mine to see the pattern). In that page usually contains the ff; a short description of your blog, why people need to subscribe to your blog, your best posts, and another for them to subscribe.

You can actually even alter and just use your creativity depending on what you are offering to the market. For example, I have a free eBook I am giving away so I would definitely add that to my landing page. You can name that page depending on your taste, just make sure the name is something relevant to accommodating new readers (mine’s title is /welcome).

Home Page as a Landing Page

The evolution of blog’s home pages from the standard chronological layout type from the magazine-style has also its reason. That is to make the blog more enticing to readers. Unlike the old layouts, magazine-style themes showcase more than just the recent posts. It gives emphasis to a lot of things, making good use of every space without looking too much cluttered.

Using a magazine-style template automatically makes use of the home page as a landing page itself. We’ve seen big blogs like John Chow, Problogger and many more switch to that layout. Because of that, readers would not just focus on the recent post but most likely they will focus on the blog as a whole.

Conclusion

Using a landing page for your blog is imperative. As I’ve said, it continues to amaze me how a lot of bloggers still don’t do it. Thus far, I don’t see any disadvantages of having one and if you don’t have one right now, I highly suggest you to do your one now.

I would be interested to see your own blog’s landing page and would like to hear your thoughts about it.

5 Ways to Make Readers Visit Your Blog Again

by Melvin · Dec 4, 2009

In this post, Mikkel talks about 5 ways on how to make your readers visit your blog again for more.

Does your visitor count go from 5 to 51 in a day, and then on 7 the next day? That’s a quite clear sign that you don’t have loyal readers, those readers can be hard to get. I have compiled a list of methods on how to get readers to come back

Contest – Everybody loves contests, if a reader is competing in a contest of yours he will get back, if he win he might want to read the blog, because you are cool – and then your blog is (of course) delivering good content.When you are running a contest be sure to make the contest as relevant as possible, don’t go offer an Internet Marketing product if your blog is about dog training. If you don’t have a niche or can come up with anything you’d like to offer, then just offer a cash prize everybody loves cold cash.

Maybe you should held a contest every once in a month – which will make people come back = repeated traffic.

Offer White Papers – White papers are really good for attracting readers – especially repeated traffic, if you for an example release a new white paper every month people will get back to your blog to download the white paper.Be sure to use the white paper to link back to your blog – just try to make it as relevant as possible. Add links in the text. In that way you will make people come back to your blog and then they make that a habit, so they will return more often.
Update Your Blog – The probably easiest way (but yet the one that takes time) to make people come back and read your blog is to write new content. Readers don’t want to keep checking your blog for 3-4 days in a row to find a non-updated blog – at least write 5 articles in a week – the more the better. One article per day is okay, if the article is above 500 words. If it’s 250 word per post, try to publish 2 articles each day.
Be a Part of Another Community – If you are member of a forum and write more than one post each day, people will remember your name and blog – so they check it out, maybe they are going to be loyal readers sometime. It will make readers come back because they see your post and look at the signature. Which reminds them of the fantastic content you provide.Maybe leave some comments on another blog (in your niche) – write a thoughtful comment, which will lead them to click the link to the well written content on your blog. That would make a loyal reader, because he finds your blog through a comment on his blog (a good comment), which also shows that you care about other people than yourself.
Write Content That is Unique – Write content that makes people think: “This is a unique blog, I haven’t seen a post about this topic anywhere else. I want to subscribe.” Lots of blogs about blogging talks about the same. You have to stand out from the crowd to get people to even think about coming back.

This is guest blogged by Mikkel from DaneBlogger.com. Mikkel is a 14 year old kid from Denmark who’s been blogging since 2007.Feel free to subscribe to his feed.

Paid Promotion Is The Key

by Melvin · Mar 17, 2009

A lot of bloggers in the industry mostly talk about getting traffic flowing into blogs by doing the traditional things. Blog commenting, forum and article marketing, social media, even offline interaction. These free ways, while it has been used a lot and is certainly a great way to target visitors to your site, it’s not the only ones!

Most people don’t bother to talk about paid promotions because not a lot of people are interested spending dimes with it. But the truth is it’s actually a powerful way to drive traffic to your blog. I have used some of them here and some of them in other blogs and so far it’s really doing good. Without further ado, here they are:

PPC Marketing – Who said PPC is just for affiliate offers? After about 1 1/2 month my blog has started, I spent some $50 each in Google Adwords and Yahoo Search Marketing. I am getting dead cheap clicks for every long tail keyword and I can say it really did well. The tip is that you need to make the users understand that the ad directs them to a blog of that certain topic. Use a landing page as well! Here I have a welcome page as a landing page so that new users can explore the content of my blog more and figure out how it can benefit them. Believe me folks, it converts the curious dudes into readers/subscribers.
Paid Review – While there are tons of ways on doing advertising on a blog, paid review obviously is the best. Why? Paid review targets the audience well, gives permanent backlinks, and guess what, adds kudos to your blog easily. Let’s face it, bloggers are paid to review. And I have never seen a negative review, believe me! Most of the times the blogger just recommends the site and that alone can sum it all up against other paid advertising options on blogs.
Paid Social Media – The social media days are getting more saturated. Before it’s like you can put a humor content and get tons of great responses. Now it’s different! Ok, so the idea here is to post some really nice content. Then buy 100 diggs/stumbles/reddit/propells or whatsoever. These diggs wouldn’t get you in the front page but at least they can get you traction. You are getting noticed now. If you’re submitted content is liked, then prepare your server for truckloads of traffic.
Press Release – PR (not to be confused with page rank) is something that I haven’t really utilized for my blogs. Some people however do have some success with it. A release usually costs $100 and up and it’s a high risk, high reward form of promotion. It is gonna either flop so bad or do good. Problem is that most people are tired reading a release stating “this guy started a blog about making money online”. If you’re into the IM niche, Im not sure you should use this as an option.
Sponsor a Contest – Seriously a contest can give you a lot. The quality of traffic that can come back to you depends on what you sponsor. Most users are curious on why this dude gave this prize away so if you sponsored something really nice then more likely people will pay you a visit or even a comment. Look who looks better, one who sponsored an Ipod or one who sponsored an Internet Marketing Book? 😉

There are tons of paid options but basically these are what I think the most effective. If you have some $100 to spend or a credit card, then why not try to invest in it. Quality of Traffic and targeting is what the paid advertising gives that most free promotion tactics don’t. What do you think?