Blogging Tips

I Don’t Have Anything to Blog for Today, Help!

by Melvin · Jul 27, 2010

Most people get into this thing called as “writer’s block” wherein they cannot get a topic they can write about. Literally nothing comes out of their mind, zero, zilch! I had experienced it too and in fact I did more than 10 times already.

There has been really some good and lengthy guides out there discussing how to cope up with writer’s block and if you came across some of those and you find them helpful then I suggest you to bookmark them so you have a copy of it which you can reference back continuously.

Anyways in this post, I want to share my unique take on how I deal with it and what I usually do when I literally have nothing in my mind to blog about.

1. If you don’t feel writing, then don’t!

Well this is the basic thing to do. I mean why force yourself to write if you don’t like or feel writing?

This was really my motto since the day I created this blog and many other blogs. If I’m not in the mood then I wouldn’t. After all it’s nice to show a great post which is quite of not the latest rather than show a latest yet crappy low quality ones that will harm your blog more than benefit it.

2. Go outside, Relax

With the first one, obviously you can’t just refrain from writing forever and expect to get same readership after a month or two. That being considered, I’d usually go outside, maybe in the mall and relax. This small thing can help you get back on track and hopefully get some ideas for your posts.

A good rest also helps since no one of us wants to get burned out writing that we end up not enjoying it at all.

3. Read other Stuffs

If you’re still not back in writing mode, you can simply just browse the blogosphere, go to your favorite blogs in your niche and just read and observe what’s going on. Eventually by still being connected and updated to the blogosphere, it can help you think of the topics or just get you involved to maybe write on the current trends or simply just have an opinion on whats currently in.

Those are my 3-step process. It’s pretty simple, isn’t it? I feel fortunate that I can crank out blog articles one after another and with that I really don’t struggle that much with producing content for my blog/s.

But then I know a lot of people who struggle with this. And I hope the 3 step process I outlined above can somehow help you break the writers block. How about you? Do you have any other strategies that you may want to share with me?

An Interesting Guest Post Analysis on FamousBloggers

by Melvin · Jul 14, 2010

We all know that guest posting brings in real traffic if done correctly. As a member of my community, you’re probably also aware on how I’ve been guest posting on a lot of blogs for the past few months for now. I have done a lot of guest post but I realized I haven’t really done any analysis on the effects of this guest posts for my blog. And while it’s impossible to do one posts for all guest posts I’ve done, I think it would make more sense to at least try to pick one and feature it every week. What do you think?

Anyways, I’ve been trying to do 5 guest posts per month and its a level I’m trying to maintain for now. If you can remember I made a commitment to take this blog to the next level but increasing my efforts. However, that took a hit after my current employment. Nevertheless here’s an interesting analysis of my guest post in FamousBloggers.com

What is FamousBloggers?

FamousBloggers is multi-author blog which is blogging in topics related to online business. It’s a relatively *new blog. I said new because it has just been in the blogosphere for less than one year yet it has already made so much strides and it has a good overall community behind it. Hesham and his community is one of the very few teams in the blogosphere who are serious in taking their whole thing to new heights.

If you know me I love testing out different traffic sources and experimenting. You may probably have seen me do couple of guest posts for high traffic blogs like John Chow and also you’ve seen me in smaller blogs as well. Guest posting for FamousBloggers is really intriguing to me for a couple of reasons. First is that its a new source of traffic as I’m sure most of the readers their haven’t heard my blog and second, I want to build a good relationship not just with the blog but with their community.

Guest Post Analysis

I’ve done about three guest posts on FamousBloggers.com for the past few months and there’s really some interesting number I am seeing. Before that, let’s just first analyze how’s the return on a normal John Chow guest post considering that Chow’s blog is one of the most high traffic blogs around in this niche.

The reason I showed you the statistics from Chow’s guest post is because we are going to use his blog as the barometer. John’s blog is always an interesting cover for me in the subject of guest posting first is because he gets so many traffic yet these traffic are mostly trigger-lucky readers who read myriads of content everyday. Usually they end up bouncing up too quickly on most blogs just because of where they’re coming from.

Another thing is that John’s posting frequency is always weird. Sometimes you can get your post in there for more than 24 hours but most of the times, it can be there for less than 6 hours. That’s why stats always fluctuate and with that, you always need to have some sort of perfect timing to maximize your traffic with his blog.

Now as for FamousBloggers, I did start guest posting for that site last May and initially I don’t think there’s that many people in that community that were aware of my blog. Here are the initial stats:

As you can see with the numbers, back then nearly all of his readers don’t know my blog so its a whopping 94% new visits. I got a fairly good amount of traffic with 50 unique hits for that one guest posts and some followup comments throughout the entire month. Another nice return here is the page/visit stat. This is one of my determiner on whether the guest post is worth it or not. As you can see, each user nearly has visited 4 pages of my blog so it’s nearly 200 pageviews for that guest post and for me it’s an always nice indication.

After that one guest post I tried doing some other more to have a bigger picture on what I can really get on that blog in terms of exposure.

Now there’s a weird stuff here as far as this specific stat is concern. I was getting over 5 views per visit yet my bounce rate is 51.61%. Again the discussion between the difference between bounce rate and exit rate has been there for years. Anyways I’m still happy with the turnout of it thus far since I’m not getting a massive traffic yet, it’s targeted. Another thing that you can notice is that the % of new visits has gone down which means the goal of my guest posting campaigns there is already met.

But of course, it still doesn’t stop there. Just late last month up to this month, Hesham launched a $3500 cash contest and obviously I joined that considering the fact I’m obsessed with contest.

However, I was quite curious since if it’s a contest then maybe it could prove my theory that guest blogging contests really differs from normal guest posting campaigns in which not a lot of people really convert mainly because all they care about is the contest and not the intrinsic reasoning behind a guest post. Either way, I booked my spot and wrote a definitive guest post on blog commenting. Here’s how it turned out:

And it turns out I was right. 🙂 I got the most comment and retweet in that post but that’s simply because it’s a community contest and so the whole community was trying to help me out as well. But as far as converting them to click my author bio and go to my blog, not that much.

However, one thing I was happy about is that most of the readers of that blog are not anymore new to MelvinBlog. I started out with a new visits percentage of 94% and now its amazingly down to 13% which is really nice thing to have. Again the traffic wasn’t ever massive but conversion is everything and I can get 10 people to subscribe to my blog then its certainly better than 1000 bouncing readers.

How I do and prepare for that

Well most bloggers just do their guest post and leave it up in the air but I always prefer to welcome those new audience in the most polite way I can.

As I have been preaching for a long time, a landing page is a must. It’s because new visitors may not always like your current posts and if you direct them to your best posts instead, then you’re giving them an option to explore more which should be your goal anyways. Here’s a nice screenshot (again) of the my traffic when I direct people to my landing page:

So there ya go. You can see that by getting them to that page, they get to explore more and there’s a high chance that they will subscribe to your blog or follow you for quite a while. Heck even those who came from Google didn’t bounce that quick.

FamousBloggers Guest Post Conclusion

Actually there’s no conclusion yet, since I’m still going to do occassional guest posts on that blog. But for the moment it’s all good. One thing that blog has is an interactive community wherein you’ll expect almost 30+ comments on each and every of your guest posts. So with that, I know that I’m posting articles to real people, not just bots.

Drawbacks is that Hesham and his folks publish articles on an everyday basis so like John Chow’s blog, you get to have a small time in the featured area which is at the top. But even though, you can still get your guest post in their front page for almost a week so that’s still maximum exposure there.

Lesson learned here is to always look for new traffic sources. I mean last year this blog is unknown, and this year it’s one of the most popular blogs in this niche. You’ll never know so you just gotta keep finding that new traffic source and see how you can cater to it.

Now the mic up to you? Have yout tried guest posting on FamousBloggers? or maybe you can share some of your experience with guest posts?

What Type Of Blog Post Can Get You the Most Traffic?

by Melvin · Jun 30, 2010

This is the question that I got from a good friend couple of weeks back. I was about to post it last Monday but I got super busy. Anyways back to the topic. So you’re feeling good to write something you think would crush the blogosphere right? You sit down and wrote it, published it and boom, not much traffic. Where do I get wrong, maybe you’re asking.

Anyways first I’d like to answer the question first on what is the best day to post a good article? The answer (I know you’ll be disappointed) is it depends. Mostly and from my experience the best day is either Monday or Tuesday. This is when I mostly post my “pillar articles” as what Yaro Starak calls it. I was also inferred that Friday and Saturday are good days as well but as I’ve said it depends on the behavior of your readers.

So what type of blog post can get the most traffic? Here’s a list based on my own experience as well as some research. No particular order:

Personal posts

I talked about this in my post about personal posts and voyeurism. Again the reason why this type of post gets so much traffic is because people are always interested to know private things about the author and also add the fact that literally everyone can participate in this type of conversation. Once in a while, it’s nice to let our readers know that ‘hey Im human too and I screw up sometimes’ Here are some examples:

“How To” Type of Posts

Arguably and obviously the best way to get it done during high traffic days. “How to” posts are basically like definitive guides wherein you write an article with a minimum or longer than 1000 words. The reason it works well is obvious, it gets people to read more. And if you do this write, you will not only get a lot of traffic, you will also get a lot of links from other blogs in the blogosphere.

I have done a couple of this post in the past few years but this year I’m trying to do it more and more to provide the best value for my readers. Here’s my portfolio of my own how to posts:

Resource Guide

This is another type of post that seems to rake in instant traffic to a blog. Here in this blog, you really will not find that much but I know for most blogs this is usually there main driver of traffic for their sites. The reason this works so well is because people see it as handy, meaning something that they can bookmark or use for future use. And besides people love lists so no wonder why it does well. Ex:

Interviews With Other Bloggers

Actually this goes well specifically for interviewing high profile bloggers in your niche but for this I would like to use bloggers as a general example. This type of post can attract so much traffic mainly because most bloggers, if not all, love talking about themselves on where they’re up to lately! Instead of just you spreading the word, they help you spread the word and if they’re big enough, let alone their massive number of readers do the job for you. Examples:

Contest Posts

Contest posts are the type of posts that can get it done pretty quick. For obvious reasons, contest posts can very much get massive traffic, comments and attention in just a span of an hour. The cons though is that the long term effect and benefit of it is non-existing since people don’t need to read if it’s already done. In short, it’s time-sensitive. Examples:

Controversial Posts

Controversial posts can get an equally massive traction around if done properly. However, never ever do it for the sake of being controversial. Know what I mean? When you expose something or rant on someone, make sure you back up it up with facts, not just speculations. There’s a good chance that the traffic you will get can only do harm for you if you don’t do it correctly.

My favorite guy in doing is a dude named NickyCakes. Nick has been exposing and calling out on people especially if he thinks they suck. The good thing is he always backs it up with facts. But the one thing that you have to keep in mind when doing controversial posts is that you have to be ready for everything, regardless of you’re doing it right or you’re doing it wrong.

Linkbait Posts

Linkbait type of posts kind of like included in each and every type I mentioned above but the reason I had it seperately is because there are some bloggers out there who use compelling headlines alone to get massive traction.

I’m sure you’ve read intriguing titled posts wherein the content doesn’t really fall into the other type of posts I mentioned above. A good example of this are the April fools posts wherein it’s intriguing and that alone get so many people to read their stuffs.

There’s not much return in it because people are gonna either find it nice or they would get pissed off and it could result to a high percentage of visitors just bouncing off.

Conclusion

Those are the different types of posts that can potentially get the most traffic. So far I think I’ve done most of them and this blog post is more from my experience in blogging.

Also when considering on publishing on any of these posts make sure to spend an ample amount of time and work on them carefully. As I’ve said a lot of times already, it could completely go the other way and more likely just harm your blog if not done correctly.

That’s it for now, how about you do you have any types of guest post that works the most for you? or maybe you would want to share your own reason why some of them work so well?

Image credit to: http://hermawanputra.files.wordpress.com

I’m Decreasing My Posting Frequency, What’s your Take?

by Melvin · Jun 26, 2010

My last post last week is a very clear indication that some necessary changes are imminent in this blog. So now in this post I would particularly talk about the decrease on the blog posting frequency here in MelvinBlog.

Over the past few months I have been consistently churning out 8-10 blog posts per month or a post per three days. During my school days, it was I think 6-8 posts a month. That being said, for a very long time you as my reader is trained for that frequency. You’re not expecting me to post twice a day because you get used to the current frequency that I have

Now that I obviously don’t have the same time to be dedicated in blogging, I’d like to make a short announcement that I would be decreasing my posts more. I don’t have an exact figure in mind but I think 5-6 a month is where its currently heading.

I’m sure a lot of people really don’t think it’s something that important and I really don’t think it is too but because I care for my readers so I’d like to let everyone know. Couple of years back, there was an awesome post at Problogger on that subject and it has been concluded that blog post frequency doesn’t really matter that much in as much as people would like to think to. And I agree.

Right now, I look at bloggers like Glen of Viperchill, Marko of HowToMakeMyBlog and even Neil Patel of QuickSprout as good examples. They really don’t need to commit into writing everyday, what they commit to is writing high quality content each and every time they write and it’s really something that I’d like to implement here.

I’m sure you would notice it with my recent “how to” posts that I really have started to shift into that writing way. That being said, Im not really worrying on a sudden drop of traffic (maybe that would be evident on the first few weeks) because my aim since this year was to make this blog more as a reference guide where people could actually look into this as a reference, not just a blog.

Another reason I’m doing it is because I want to set aside time some time to some of my bigger projects in conjunction with my real-world work/job. I’ve announced a couple of weeks back that I’m working on my relaunch of my info product called MMO Blog Monetizer 2.0. I’m also working on some side projects that may need to take some of my time as well.

How about you guys? Whats your take on posting frequency? Do you think it’s overrated too or what? I’d like to hear you out on this matter.

How I (Literally) Doubled My Blog Advertising Income

by Melvin · Jun 7, 2010

In one of my featured posts, I discussed about how this blog currently makes money including all the tools and the reasoning behind the monetization tactics I use and how I do it. The post was received so well that I got some questions asked privately asking for some more additional clarifications. I love helping people out so I did walk them through as much as possible but of course time is so limited that I can’t do that to everyone.

In the last post, I did make mention that direct advertising sales is highest source of income for this blog. I know a lot of bloggers have this as their primary monetization model as well but also I realized that a lot of other bloggers are having so much trouble with it.

In this another lengthy post, I’d like to discuss how I literally doubled my advertising income through the past few years. And here we go:

Pre note: This is not, at all, a walk-through on how to do blog advertising. Its mainly a post where I share how I doubled my advertising income. That being said, consider this post as a post targeted to intermediate to advance users who may probably be already making money with blog advertising. Also there’s no traffic tip in this post.

Getting the right tools & technology

When I started, I installed OpenX on this blog primarily because I have been using it on my other blogs created before this one. And OpenX is really an awesome free tool because they have all sorts of features that are available on so many other paid tools.

Not too long, I realized that I have to jump on the OIO Publisher bandwagon. Again in case you don’t know, OIO is an advertising manager platform that handles the advertising for you. This means that you no longer need to manually accept payments, add banners, track expiring date and stuffs because OIO does that all for you.

It costs $47 with an unlimited use so you can pretty much use it on every of your site. It’s beneficial first because, you can manage ads literally with your hands tied back (heheh, a marketer’s usual hype) and second because it pretty much works alongside any other networks and integrates well with almost all payment processor. It does also have tons of features like geo-targeting and stat-tracking.

Note: If you still does not have OIO Publisher on your blog, you are very fortunate because OIO gave me a coupon code that entitles everyone to a $10 discount. By signing up with OIO Publisher under me, you get the unlimited usage license for just $37 which is definitely a huge steal. Click this link now and make sure you enter BLOOM-MELVS to claim your discount.

Alternatively there are other third party networks that you could look as well like BuySellAds and AdvertiseSpace.com, both of which sell your space for you in exchange for a revenue cut (50%). Some people do well with those networks and while other prefer using OIO to keep profit 100%.

Setting Up the right Advertise Now Page

It’s funny but one of the most viewed pages in this blog is the advertise now page which goes to show that potential advertisers really care about the stats. The mistake that I mostly see with other bloggers advertising page is that the statistics are not as comprehensive as it should. Usually they just put paragraphs with no proofs at all or worse they don’t even use any screenshot from Google Analytics and other logs.

You have to understand that advertisers spend soooo much money in their campaigns and as a wise person, what they want is to get a good bang for their buck. Oftentimes they buy space from as much blogs as possible and then track what’s doing well and what’s not. By having a “proper” advertise now page you’re giving them a clear and concise information of what to expect in your blog.

Don’t Direct Link to the Payment Page

Most people who use OIO Publisher or other third party tool does the mistake of linking their Advertise now box directly to the payment. Why is that a problem? It’s a problem because there’s really no value from the advertiser’s side. I mean if you put yourself in their shoes, you don’t want to buy an ad space without knowing the stats first right?

I conducted an test last year and found an interesting result to where a lot of advertisers will buy an ad space when you direct link it to the payment page while a good number of advertisers will buy but then subscribe for future payments when you send them to the advertise page. You see, a good advertising page builds trust and I have some advertisers here who are advertising ever since last year which I thought was pretty cool.

Giving them reasonable pricing

I understand that all bloggers value their traffic as much as they could but sometimes you have to bent a bit to make things work. It’s not really that you’re selling yourself cheap but its more of determining how the marketplaces prices it. Jeremy Schoemaker even told us before that he is selling initially his ad spots for like 2/10 the price.

Another reason is that you want to build relationship with these advertisers. A lot of times when an advertiser talks with me, he usually asks for an initial month discount and most of the times I accept it. I understand that banner ads have very poor clickthroughs and as a blogger, you want to establish that relationship where you can let people know what they can get from you and how they can benefit.

Stalk, look around

The one thing that’s so good (or so bad depending on where your siding) about online business is that it’s very transparent. You can easily stalk on what others are doing, how they are doing it and stuffs.

Just the same with direct ad sales. One of the tricks is to always look on blogs within your niche and observe who are the advertisers advertising. Then contact them up and tell them you’re offering advertising as well. There’s a good chance that they will respond since most of them are just small business owners and chances are they’d negotiate with you to push their campaign through. That’s because they understand it’s all about market penetration and branding. Once a brand gets through these markets, it’s amazing how it spreads like fire without that much effort at all.

Outsource

I have pretty come to a point now where I have already appointed someone to do things for me. For instance, every two week or so a person I hired would go to all webmaster forums, find advertisers looking for related advertising and offer them the space. He also does a listing on big boards highlighting advertising on my blog and the benefits of it.

If you’re going to chase advertisers (there’s no need to when you have a nice blog like me. 😉 ), it’s almost essential to have someone working for you, contacting advertisers, flaunting the benefits and such. That makes the process very automated at the end.

Blog Advertising is STILL hit & miss.

In this post I didn’t hold back anything, I completely shared to you how I grew my blog advertising income. But still at the end of the day, it’s still a hit and miss income opportunity. A lot of people still claim it as an unstable way to make money from blog and that’s true. If you’re into making more, you would want to definitely work more on a more “in-house” and consistent money maker w/c can bring you more money without having the need for tons of traffic.

But of course if you’re like me and you have those wide sidebars and nice spacings, you might as well just leverage your traffic too and benefit from selling these spaces. After all, probably 80% of blogs still make money from blog advertising. And do take note that they are doing it, without really sacrificing their more profitable monetization ways.

Bloggers, Its Time To Forget those Metrics

by Melvin · Jun 3, 2010

Each and every blogger who is just getting started is usually being taught about the different metrics and how each of those play a certain role on their blog. The metrics I’m pertaining to are: the Google Pagerank, the Alexa rank, the Technorati authority, the feed subscriber count, and even being included in those top 100 lists. From a hindsight, isn’t it exciting to witness each metric of your blog improve and attribute it to your blog’s growth?

Well, we cannot dismiss the fact that these metrics change as our blog’s popularity change but we should always not be too concerned with that or else we are going to harm our blog. I remember when my blog was just getting started. In 2 months I received a pr2 ranking and was like jumping up and down with excitement. I was really really ecstatic back then and thought I was hardcore.

Not too long after that, the blog was slapped back to pr0. I remember I even did a rant post claiming that Google was making a mistake of slapping my rankings. Funny enough the reasoning behind that was simple. I was selling links, doing black hat type of stuffs and just being bad. In short, I was not complying with Google”s guidelines.

Today I no longer care with Metrics

I bet that even people tell they don’t care that much with those ranking stuffs, they are still baffled. That was what I was like back then. I mean I was puzzled why these blogs have good Alexa rank yet they receive very few to no comments at all. Why is mine just in the 200k?

The main reason I actually stopped caring about those things is that its not helping me and my blog at all! I mean instead of focusing on producing good content to my readers, I would instead search ways on how to game Alexa or instead of marketing my blog more, I would research on why my blog is pr0.

Eventually I said “buggy this, I would stop being concerned with all these stuffs, instead I would just do what I would need to do”. And that was like the turning point for me from being an overly-conscious metric guy to being a real blogger.

If you’re still unaware, it’s about building relationships.

I always like to tell newcomers in blogging that its about connecting to your readers, building that relationship. It doesn’t happen overnight but instead on focusing on useless things, we as bloggers have to focus more on making that bond with other bloggers.

The thing about blogging is that it is such a friendly atmosphere. In fact we treat other bloggers as peers when in fact they are our competitors. That doesn’t happen in real world businesses.

So that’s the main point of this post. the metrics are good, sure it can feed our ego well, we can boast it in forums claiming ‘hey I have a better pr than you” or whatever. But at the end of the day, blogging is a person-to person relationship, not technology and script driven activity.

Can you sell your own product just because you have a high Alexa and pagerank? Does it mean you’re credible just because you’re in the top 500 list of some random guy? Naah! But when you build those relationships with your readers w/c are your potential customers, you don’t even need a thousand of people a day. All you need is a fraction of that. Believe me.

Your Blog Is Terrible At Converting…

by Melvin · May 30, 2010

In this guest post, Welly Mulia talks about conversion using the blog as a powerful medium

Even if you have a blog with an opt-in form to collect visitors’ email, you still need to create a separate squeeze page that resides on its own if you’re really serious about building your list.

Before I get into the why, let me just very briefly explain what a squeeze page is (for the sake of those who don’t know what that means).

A squeeze page is basically a simple web page that is purposely created and set up to build a list (group of people with similar interests). People who land on your site are called visitors. The ONE and ONLY purpose of a squeeze page is to convert these visitors into leads, and the way to do that is to convince them to enter their email on the opt-in form on your squeeze page.

The Why

Now let’s see why you should create a dedicated squeeze page instead of relying on your blog’s opt-in form. There is only ONE reason, and that is because the conversion on your squeeze page is going to be much higher than your blog. This means for the same number of visitors, you are going to acquire more leads from a squeeze page.

Why is this so?

Because your blog has A LOT of distractions:

– Links (both internal and external) within posts that take the visitor away to other places

– Comments left by commentators also have links that are clickable to their websites

– Ads and links on your sidebar

Bottom line: Your visitors have a lot of options when they are on your blog. They can click an ad; click an outgoing link left by a commentator, etc. The more options (other than just subscribing to your list) you give to people, the less focus they become. The less focus they become, the less likely they are going to join your list.

Having a squeeze page, though, is useless if you don’t monetize your list. You’ve worked hard to build that list, make sure you reward yourself by monetizing it. Of course, I’m not advocating you to simply sell all the time to your list. Doing this will definitely wear out your list in no time and your subscribers will unsubscribe faster than you can find new ones. You want to mix in education and entertainment with your sales pitches.

I’ve come across marketers who are on both extreme ends – one group sells too much, and the other sells too little. You want to maintain a balance between education and selling, as well as add in entertainment (your personal stories and how they relate to what you offer) to your messages.

List Monetization

Let me give you some tips on how to monetize your list:

– The freebie that you give away to get people into your list must be VERY RELATED to the product (your own or affiliate) you want to sell

– Don’t give everything away in your freebie. Yes of course your freebie must be high quality that delivers value. But don’t give everything away. Give away
USEFUL but INCOMPLETE information. If you give away the whole pie, why should they buy your product?

– Your freebie must NATURALLY LEAD to your product. For example, if your freebie is about how to build an email list, a good sales offer would be to sell an autoresponder service (either your own or affiliate service). Or you could also teach them the GENERAL concept of email list building, but never really reveal the step-by-step action they need to take to successfully build a list. If they want the complete, step-by-step guide, they have to buy your product.

Squeeze Page Tips (to help increase conversion)

Before I end this article, I’d like to give you some additional tips when it comes to creating your squeeze page:

– It’s a good idea to have your squeeze page professionally designed (but not too fancy) so that you portray a professional image to your visitors that you are serious in whatever you’re doing. Contrary to what you’ve heard, people DO judge a book by its cover, especially when you are a stranger to them.

– Make sure your opt-in form is above the fold. This means visitors landing on your squeeze page can immediately see it without having to scroll down the screen.

– Use a BIG opt-in form and a BIG subscribe button so that they are eye-catching and easily noticeable.

– Use the word “FREE” and “INSTANT” on your subscribe button, opt-in form, in your headline, as well as a few times throughout the copy on your squeeze page. Do not overdo it though. People like free stuff because of their greedy human nature, and they also love when they can get it instantly without having to wait. After all, this is an instant society.

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