Preachings

Bloggers Come and Go, You One of them?

by Melvin · Sep 23, 2010

In my 5 years experience of blogging and 2+ here with this blog, I have met so many people, made friends, and probably had done some joint ventures with them as well. But one thing that’s clear is that being a blogger is not permanent.

I know I have bragged many times before on how I’m going to last forever as a blogger and how this blog is going to remain stable despite any challenges but I realized that you can’t really control things. There are some events that are just inevitable and would cause us to refrain from doing something and I know this is mostly the case for some of my blogger friends.

At some point its sad because bloggers are friendly in nature and I really had met a lot of bloggers that I really liked a lot. For them to leave the blogosphere is like cutting that only communication channel they have for their readers and specifically me. Of course in some cases I’m happy and it specifically pertains to bloggers who have sold their blogs successfully. I’m sure they’re satisfied with whatever pay they got from it and it only helped them move towards the direction that they like to move into.

As of this writing, I’ve been really really busy as evident with my lack of activity in the blogosphere and with this blog. My day job really demands my full eight hours that its impossible to sneak anything into that work sched. And when that 8 hours is over, all I could ever do is take my rest. In conjunction with that I also need to fulfill my responsibilities as the interim head of the family.

But as I always boast, this blog will still be a blog owned by me, Melvin. I don’t have any plans of selling it or abandoning it. Heck, that’s why I chose to have my name in it!

That last line is honestly what I really feel but I know there would be inevitable circumstances that could force me to do things differently. 🙁 How about you, what do you feel about this subject matter?

Setting Up a Facebook Fan Page for Your Blog

by Melvin · Aug 30, 2010

As I mentioned in my last blog post, I’m trying to be active in Facebook once more, not with my personal account but with the blog’s fan page. So far it’s been good, slowly but surely I’m getting people to communicate with me through that medium.

Anyways, I set the fan page last year and even up to now, I am constantly getting asked on how I do it. I’d love to point to amazing and definitive guides like the one from Pat Flynn and some others. Pat has absolutely helped me set up mine by writing a Facebook Guide for Bloggers which is an extremely popular article.

Now the reason I’m doing this post is that I want my readers to have a place too, or just a reference just in case they want to set up a Facebook Fan Page for their blogs. Another is that Facebook has made some changes with the custom box and I believe most of the articles haven’t updated their guides yet so it’s good to have the latest one right? 😉

Setting Up a Facebook Fan Page

First things first

I’ll go straight into the topic. To start creating a page, head on to the Create a Page page. You have three options there, you could create a fan page, a community page, or a Facebook group. In this what we’d like to do is create a fan page so click on the Fan Page section. Don’t worry creating a page is FREE to anyone.

Make sure you name your page carefully because it’s something that you can never change later on. So take your time in naming your page (usually it’s just the name of the blog as well), and double check if you typed it correctly.

You may also want to put in some status messages first. People don’t subscribe to a fan page that has empty interaction. I know its odd to put a status message when there’s no one following you yet but trust me this is what is needed. Plus, everyone does that initially.

Personalization

Now make sure you don’t become one of those millions of fan pages that create just a generic page for their brand. Facebook fan pages almost look the same but you can customize it by personalizing the way it looks. And you can do that by simply uploading images.

Upload your photo, make sure it’s something that would represent the brand of your blog. You could either place a custom logo image of your blog or simply just a pic of you. Do not also forget to write details like the tagline (the one that appears under the logo) and the info tab which would contain all the basic information about your fan page. Again take time to write those information.

Lastly, create a custom box! A custom box is just basically a box that is outside the default “Wall” and “Info” boxes. The main use of this is you can create a custom landing page for your fan page. Here’s how mine looks:

You could easily do that clicking on the + sign on tabs and adding a custom box. You can then name it and put content inside the box. The “in thing” however is the use of images. As you can see above, my landing page just consists of an image and a simple html text. Make sure to get your message clearly across your target audience. Do not also forget to ask them to LIKE your fan page.

To create an HTML, simply add the application Facebook Markup Language and you’re ready to go. Using it is as easy as using an HTML editor.

Little update that I’d like to emphasize is that Facebook has updated their terms when it comes to custom boxes. Before the maximum width for an image is 760px but Facebook has reduced it now to 520px. Make sure you comply with the settings or else the custom box would look ugly.

Finishing Touch

Now maybe you’re wondering, where is the custom box for? As I’ve written a lot in the past few months, I’ve always emphasized the importance of landing pages. With landing page, you can actually “convince” your potential readers more to do something that you want.

Now head on to the settings of your fan page and change the “Default Landing Tab” to your specific custom box. Now every visitor that goes into your fan page will land to that custom page where they will be more enticed to “like” your page as opposed to just landing to the default wall tab.

As you can also notice, your url is pretty not personalized. That’s normal. As soon as you hit 25 fans, Facebook will give you the ability to change the vanity url of your page. Again, make sure you are sure with what you input as this is pretty much unchangeable.

Conclusion

Now you have a Facebook Fan Page for your blog. Utilizing a Fan page is like using Twitter except that there’s almost no limit. And since anyone uses Facebook more than Twitter, you could literally build a powerful community behind that communication medium which in turn can translate as traffic to your blog or vice versa.

But how do I get people to like my page? There are thousands of ways but the most clever way first and foremost is to initially contact your friends in Facebook and tell them politely to fan your fan page. It’s easy, if you have 50 friends, Im sure almost all of them wouldn’t mind “liking” your page.

Did I miss anything here? If you would like to add something or ask anything, feel free to write in the comment form.

The Big Challenge After a Blog Contest – The Dropoff

by Melvin · Aug 22, 2010

By now I can relax a bit after all the contest related tasks have been completed. With this I realized that no matter how small or big, how short or long a contest will be, it will always take a lot of work. As I’ve said, I worked for this contest in as early as late April so I’ve been really doing most of the planning myself since this is a one-man blog.

But still, I don’t have any regrets whatsoever. I know by now, you know how grateful I am with how the contest turned out to be and how this has been so beneficial to the blogosphere. Traffic wise it’s been great as well. I got the most traffic ever during those months although I didn’t ramp up my posting. But now that the contest is over, here comes the big challenge.

Traffic Dropoff

Traffic dropoff usually happens after the end of each contest. Its nothing revolutionary, it’s just normal.

Let’s say a blog just gets 50 visitors prior to running a contest. As soon as the blogger runs the contest, he instantly notices that he doubles his traffic immediately.But after the contest, he soon realizes that his traffic starts to go down and back to the normal 50 visits per day.

As I’ve said, this really happens to any bloggers who run contests. The main reason for this is sound and simple, people only get to your site/blog because they’re incentivized to do so.

One thing you can easily notice is that throughout your contest, some other bloggers who haven’t been into your blog were the most active ones. They comment a lot, interact and almost have been always there.

Don’t get me wrong there’s nothing wrong about that. It’s human nature that in a contest you want to be as nice as possible because its part of your strategy in winning the contest. However when the contest ends, the participants interest on continuing on following you and your blog highly depends on whether they won something or they didn’t. With that in mind, the incentivization factor that had them to follow you in the first place starts to diminish.

The challenge then is to make them stay even after the contest.

Hook them through the contest, Make them stay for the content

So what I usually try to do is test if they’re really in for a long haul by producing good content. How? Well a contest usually runs for a month, in my case its for 1 and a half months. So that period is your period to convince them that you’re blog is more than just a blog holding a contest, that you’re content is far more important than the prizes of the contest.

This is hard to do and it’s really challenging to make them stay mainly because they may not be the right people in your blog in the first place. Most people who join contests are those who live with contests. Not that I have any problem with that but proliferation is really important. If I have 100 new audiences that aren’t willing to spend money forever, then isn’t it worth it more to have just 15 potential customers who are loyal enough to stay for the long haul because of the good stuff I’m providing?

The takeaway here is still the content. People read stuffs because they like reading it isn’t it? And with contests, it’s not really good content, is it?

As you can see we as bloggers, as contest organizers have an ample time to prove ourselves to them. Write good content, make sure you make them feel they belong, always keep that conversation even after the contest is over. Those and other small things may be enough to make them stay for a while, maybe for a little bit longer. What say you?

Can We Connect More in Facebook?

by Melvin · Aug 15, 2010

Since having a job late last June, I took it as a challenge to maintain everything that I’ve been doing. I always think I’m a good darn multitasker and with that, every plan that I had prior to taking my job has still been the plan.

Obviously its getting tougher and tougher each week as I realized things are not as easy as I thought they would be. I’m sure you notice it that there were times that I couldn’t even publish a single blog post here or maybe respond to an email in a timely manner. Yes, having a day job is a huge time sink.

So it left me thinking what could I do to still maintain my connection with you, as my readers like I did before. Since it’s nearly impossible to pop out as much blog posts as I used to in the old days, I had an idea of being more into the social media scene.

Obviously I thought of Twitter. I mean, I tweet a lot of time, I have a thousand followers so maybe I can just tap into it and communicate with you more. Good idea but I realized something else.

Twitter is good but still it doesn’t really possess the “real-timeness” of Facebook. I mean how many times can you reply to someone, only to get a reply after a day or two? and then getting confused with the reply because you already forgot you asked a question.

Since I brought up Facebook, then it’s a good idea to use it right? Facebook probably is the largest social network outside Twitter and people there spend more time than with the latter one. I have a Facebook account with a couple hundred followers but the problem is it’s used more to connect to friends and people here in my country. If you’re my friend there, I’m sure you see me say a lot of “Tagalog” words that you just don’t care at all because you don’t understand it in the first place. Most of my things there are just catered to my friends and relatives, not in a wider user base as for instance, my blog’s readers.

With that I realized, the fan page. Yes, the MelvinBlog Facebook Fan Page. The fan page started late last year and I even held a contest to populate my fans, lols. It started off good and nice, I was active there, some of the fans are replying on a daily basis and I’m also using it to gain more traffic back to the blog and vice versa.

I started automating things, connecting it with Twitter and my feed and eventually what happened is that it became stagnant. I mean who cares replying to an automated wall status message right? As days passed by, it started becoming more and more dull. The usual 3-4 replies I get in my wall messages turned to zero, zilch! My bad eh!

The Resurrection of my Fan Page

Yes, you guessed it right. I’m going to switch it back to its old setup and start being more active there. I know the fan page has been “dead” for the past 5 months but its time to resurrect it.

As I’ve said my plan with it is to use it more to communicate with you when times are hard (means busy days). Just to give you an idea, here’s what you can do with my fan page:

Greet me hi or hello
Say I look good
Ask questions
Complain about something
Collaborate with your ideas
Spam your links 🙂
Beg for money
Shoot me with your funny pics
Tag me with your food for the moment
Use it as an email alternative
and super many more

As you can see, you can literally do anything by being hooked up in my fan page. And I can assure you that I’ll never let you down. Fortunately, surfing Facebook is 110% legal in our office so rest assure that we can then be closer with each other.

You may want to closely follow it since I’m having some brilliant contest ideas that I may throw just in that fan page. Its going to be really nice and fun out there as we can learn more about each other on a more personal scale. Be a fan of my blog now and let’s start connecting. =p

I Don’t Have Anything to Blog for Today, Help!

by Melvin · Jul 27, 2010

Most people get into this thing called as “writer’s block” wherein they cannot get a topic they can write about. Literally nothing comes out of their mind, zero, zilch! I had experienced it too and in fact I did more than 10 times already.

There has been really some good and lengthy guides out there discussing how to cope up with writer’s block and if you came across some of those and you find them helpful then I suggest you to bookmark them so you have a copy of it which you can reference back continuously.

Anyways in this post, I want to share my unique take on how I deal with it and what I usually do when I literally have nothing in my mind to blog about.

1. If you don’t feel writing, then don’t!

Well this is the basic thing to do. I mean why force yourself to write if you don’t like or feel writing?

This was really my motto since the day I created this blog and many other blogs. If I’m not in the mood then I wouldn’t. After all it’s nice to show a great post which is quite of not the latest rather than show a latest yet crappy low quality ones that will harm your blog more than benefit it.

2. Go outside, Relax

With the first one, obviously you can’t just refrain from writing forever and expect to get same readership after a month or two. That being considered, I’d usually go outside, maybe in the mall and relax. This small thing can help you get back on track and hopefully get some ideas for your posts.

A good rest also helps since no one of us wants to get burned out writing that we end up not enjoying it at all.

3. Read other Stuffs

If you’re still not back in writing mode, you can simply just browse the blogosphere, go to your favorite blogs in your niche and just read and observe what’s going on. Eventually by still being connected and updated to the blogosphere, it can help you think of the topics or just get you involved to maybe write on the current trends or simply just have an opinion on whats currently in.

Those are my 3-step process. It’s pretty simple, isn’t it? I feel fortunate that I can crank out blog articles one after another and with that I really don’t struggle that much with producing content for my blog/s.

But then I know a lot of people who struggle with this. And I hope the 3 step process I outlined above can somehow help you break the writers block. How about you? Do you have any other strategies that you may want to share with me?

Joining Blog Contests, What’s Your Motivational Factor?

by Melvin · Jul 9, 2010

Contests or specifically blog contests are a great way to attract a huge number of people from a wide variety of demographics. Not only because its full of hype, but more likely because almost everyone joins it.

I’m sure you’re aware that I join as much contest as I can and bragging aside, I usually win a lot. From the simple, “subscribe to feed, comment here” type of contest to the harder affiliate marketing competitions, I probably had participated in all of those. Joining contest is really fun in the sense that if you lose, then you lose. I mean people don’t grudge when they lose in contests, instead they ponder on how it’s super fun and how they learned a lot. Another benefit is that it really brings you closer to other bloggers.

I know like me, you also like joining contests probably for the same reason and amazingly for me I don’t just join contests giving iPads or whatever gadgets, I literally join each and every as much as I could. Even if the prize is a Flip Mino or a simple quality eBook or even just a template, I am usually urged to participate.

I love Competing

This pretty much sums it up. I’m a gamer and I’m ready to compete all the time and every time I look back I always see this as a determining factor. I joined a lot of affiliate marketing contests by Market Leverage and I won I think 3 of them. For me it’s just nice to compete with all these people around the world doing the same thing with me and proving them something (I’m sure they’re proving something too!).

When I join contests, I don’t just carry my name and my blog but also my country. Philippines is a third-world country but what a lot of people don’t know about us is that we’re good. I mean again bragging aside, we’re good. There are a lot of marketers here who literally kill it with whatever business model and I know a lot of bloggers here who are really well-known internationally.

They say competition is always good because it just means there’s money in it. The same goes with contests. When you see you’re up against someone, you have that determination inside you to win it all. And the best thing is that you don’t treat others as a competitor, instead you treat him as a peer.

Feeds our ego well

If you’re winning, it satisfies us ego-wise. Who doesn’t want to get recognized as someone who emerged victorious in a contest? It helps you build your online portfolio, your image and you get more chance for people to visit you because you won the contest.

A good example is Lyndon Reid who won the shoemoney’s gambler contest. He won the contest so he got the prize of attending the summit for free and an additional cash but on a side note, he received so much traction because big blogger like John Chow blogged for him as well.

Prizes are good, too good to be true

In one of my old posts about how to make money outside internet marketing, I mentioned that joining blog contests is a good nice way to go. I mean seriously, how hard is it to actually tweet something or blog about it? Is it hard to write an entry to a contest? Seriously, oftentimes its just so worth it.

John Chow has had a post about this entitled “Are you scared of success” in which he pointed out how people are scared of joining contests. That is so true and I think there’s another factor that hinges with that and its a word called “laziness”. That’s a good point too since most people want to succeed but almost none can move, no one can really do anything.

What do you think? What’s your main driving point on why you join contests?

What Type Of Blog Post Can Get You the Most Traffic?

by Melvin · Jun 30, 2010

This is the question that I got from a good friend couple of weeks back. I was about to post it last Monday but I got super busy. Anyways back to the topic. So you’re feeling good to write something you think would crush the blogosphere right? You sit down and wrote it, published it and boom, not much traffic. Where do I get wrong, maybe you’re asking.

Anyways first I’d like to answer the question first on what is the best day to post a good article? The answer (I know you’ll be disappointed) is it depends. Mostly and from my experience the best day is either Monday or Tuesday. This is when I mostly post my “pillar articles” as what Yaro Starak calls it. I was also inferred that Friday and Saturday are good days as well but as I’ve said it depends on the behavior of your readers.

So what type of blog post can get the most traffic? Here’s a list based on my own experience as well as some research. No particular order:

Personal posts

I talked about this in my post about personal posts and voyeurism. Again the reason why this type of post gets so much traffic is because people are always interested to know private things about the author and also add the fact that literally everyone can participate in this type of conversation. Once in a while, it’s nice to let our readers know that ‘hey Im human too and I screw up sometimes’ Here are some examples:

“How To” Type of Posts

Arguably and obviously the best way to get it done during high traffic days. “How to” posts are basically like definitive guides wherein you write an article with a minimum or longer than 1000 words. The reason it works well is obvious, it gets people to read more. And if you do this write, you will not only get a lot of traffic, you will also get a lot of links from other blogs in the blogosphere.

I have done a couple of this post in the past few years but this year I’m trying to do it more and more to provide the best value for my readers. Here’s my portfolio of my own how to posts:

Resource Guide

This is another type of post that seems to rake in instant traffic to a blog. Here in this blog, you really will not find that much but I know for most blogs this is usually there main driver of traffic for their sites. The reason this works so well is because people see it as handy, meaning something that they can bookmark or use for future use. And besides people love lists so no wonder why it does well. Ex:

Interviews With Other Bloggers

Actually this goes well specifically for interviewing high profile bloggers in your niche but for this I would like to use bloggers as a general example. This type of post can attract so much traffic mainly because most bloggers, if not all, love talking about themselves on where they’re up to lately! Instead of just you spreading the word, they help you spread the word and if they’re big enough, let alone their massive number of readers do the job for you. Examples:

Contest Posts

Contest posts are the type of posts that can get it done pretty quick. For obvious reasons, contest posts can very much get massive traffic, comments and attention in just a span of an hour. The cons though is that the long term effect and benefit of it is non-existing since people don’t need to read if it’s already done. In short, it’s time-sensitive. Examples:

Controversial Posts

Controversial posts can get an equally massive traction around if done properly. However, never ever do it for the sake of being controversial. Know what I mean? When you expose something or rant on someone, make sure you back up it up with facts, not just speculations. There’s a good chance that the traffic you will get can only do harm for you if you don’t do it correctly.

My favorite guy in doing is a dude named NickyCakes. Nick has been exposing and calling out on people especially if he thinks they suck. The good thing is he always backs it up with facts. But the one thing that you have to keep in mind when doing controversial posts is that you have to be ready for everything, regardless of you’re doing it right or you’re doing it wrong.

Linkbait Posts

Linkbait type of posts kind of like included in each and every type I mentioned above but the reason I had it seperately is because there are some bloggers out there who use compelling headlines alone to get massive traction.

I’m sure you’ve read intriguing titled posts wherein the content doesn’t really fall into the other type of posts I mentioned above. A good example of this are the April fools posts wherein it’s intriguing and that alone get so many people to read their stuffs.

There’s not much return in it because people are gonna either find it nice or they would get pissed off and it could result to a high percentage of visitors just bouncing off.

Conclusion

Those are the different types of posts that can potentially get the most traffic. So far I think I’ve done most of them and this blog post is more from my experience in blogging.

Also when considering on publishing on any of these posts make sure to spend an ample amount of time and work on them carefully. As I’ve said a lot of times already, it could completely go the other way and more likely just harm your blog if not done correctly.

That’s it for now, how about you do you have any types of guest post that works the most for you? or maybe you would want to share your own reason why some of them work so well?

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