MelvinBlog

A blog that chronicles my journey on online marketing, blogging, social media, technology and life.

Preachings

It’s Not About Making Controversy, It’s just Being Me

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If you’re a long time reader of this blog, you probably have seen me a lot of times really go into a certain topic and just write on it freely, most of the times really pouring in a lot of immature controversial  statements as oppose to just being balanced enough and having a milder take on things.

But it’s just recently that I’ve been quite getting some flak for that attitude and that lead to me writing this very interesting post about my take on things.

It’s not Being Controversial, it’s just being me

I don’t think a lot of bloggers have this attitude but when I write, I just speak myself out. I try to be as spontaneous as possible and I think it speaks very well on how transparent I am. But that doesn’t mean that I am being irresponsible. Obviously when you write based on how you feel, you’re most of the times wrong. And that’s what I try to avoid. I can always assure you that I do my research or own study before really speaking on things. For all those people out there, it’s crucial. If you don’t do your research first, it may ruin your credibility.

Back to being transparent, I think most people here have liked my spontaneity and personality. That being said, it’s equally important as well to try to connect to your readers by just being your own. Sure at times we feel quite pressured not to sound too personal (and quirky) fearing to lose our credibility, but the truth is what  all our readers care for is our own view on things. You could talk about this, talk about that and talk about all those latest trends but at the end, our readers will only care on our own tack on those issues and that’s why they comment on the first place. They either agree or disagree.

Controversy gives more risk as a blogger

A lot of people have gone down to this path. They start a blog, and to make a shortcut or to get noticed quickly, out of nowhere they hit big bloggers/people. They try to criticize them even though it’s not reasonable, they tend to create a lot of controversy so that they can get traction in as little time as possible.

I would tell you first and foremost to avoid that tactic. It’s an old blackhat practice and I don’t think it is going to work if you do it solely for bullshitting other people. Sure it can yield you great spikes in traffic but unless you give people enough proof on those, all of those craps are just deemed claims. And claims are just stuffs that you should never believe into.

Striking a balance

All in all it boils down to striking a balance between both. I am always a firm believer that you can get more people to read you by just being yourself, not pretending to be a lawyer or what. On the flip side, more people will actually then BELIEVE you by doing your research, thus boosting your credibility as oppose to just reading you.

Striking a balance is quite a work if you ask me. Sometimes we tend to be not fair but that’s where our readers come and rescue us. I always feel glad, actually really glad when a commenter opposes to what I believe and then explains his side on the comments.

What do you think about this topic?

Automatically getting Subscribed to Comments, Good or Bad?

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For the past few years I have been quite a bit critical and open on tackling blog comments. In fact, there’s even a dedicated category of it here just with that topic. Anyways today I would like to touch on something that I know people have mixed opinion with and that is comment subscription.

One of the guys I really look up into named Neil Patel has this enabled in his blog QuickSprout. What he basically has done is automatically have people commenting on his blog subscribed to their own comments. What happens is that if Neil (or some dude) replies to my comment, I would be notified vial email that someone has replied to my comment. 88 replies to my comment would then mean 88 notification emails (I know its unrealistic).

I’ve first seen that tactic on Gyutae Park’s blog at Winning the Web where the check box is automatically checked. To be honest with you, as a blogger myself, I find this tactic insidious and annoying. Why? Because of uhm, uhm, getting added emails and probably just really not caring to know if the guy replied or not. Both of which are lame reasons as well.

I was checking my subscription to comment plugin stats and I was surprised to learn that I’ve actually had a good number of audience here subscribing to comments. I was like wow. Over the past few years I’ve realized a couple of handful things on blogging generally. Maybe replying to majority of comments is not silly at all, or maybe this, maybe that.

So since we are talking about this topic, I am going to ask your opinion about. I would also like to say that by now, I’m discerning on following that tactic where each and every one of you who will comment will automatically be subscribed to comments. I’ve realized it’s not really annoying at all! But again thats just me…

[poll id=”5″]

Please let me know what you think by voting in the poll and also interacting in the comment forms below. Your feedback about this topic will largely affect my decision on whether to use that or not.

How Landing Page Can Increase your Blog Traffic

How Landing Page Can Increase your Blog Traffic

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It still continues to surprise me how a lot of people still DO NOT use a landing page for their blog. A landing page is just basically a page where you send majority of your new visitors. This is a crucial page because by letting them stay in that page, you’re persuading them to subscribe to your blog and become a loyal reader. Here’s an overview from my Analytics on how my landing page is faring:

You can notice that people who enter my blog through that page are less likely to bounce that quick. Because my best posts are showcased there, they oftentimes continue to read my post rather than just leave away. As of this writing, my blog’s landing page is located at /welcome. In that page you can see that I introduced first what my blog is all about, then presented them the best posts in each category and lastly offered them to subscribe to my RSS.

A lot of well-known bloggers do use a landing page for their blogs and that’s because they know the power of it. If this one is new to you, then let me present the benefits of using one:

  • Lets new readers read on your blog more – The bounce rate of a new user is usually in the range of 70%-100%. If you have a landing page, a new user would stay on your blog more, read more of your stuffs, potentially increasing the chance of that user to become a loyal reader in the future.
  • Increase subscribers – The no.1 point leads to this point. Since using this method I have seen a great jump on my rss subscribers. Consider this, would you subscribe on a blog where you have read the best posts of it, or on a blog where all you’ve read are the recent posts?
  • Increase your expertise – Since your best posts are showcased in your landing page, it gives your expertise and credibility a huge boost. Because of your good content, people will start to have that perception that you are a credible person in your niche, hence would keep them for the long haul.

But how do I do a landing page? Contrary to the belief that only sales pages and static websites can have a landing page, each and every blog should have one. Because of the overcrowded content in the internet, a lot of people have become used to what I call “skimming mentality”, where people just read a bit and then go away.

Landing page is a good tool to keep people on your site longer hence reaping the benefits I mentioned above. Anyways there are two ways on how you can your landing page and I would discuss both of them right now.

Traditional Landing Page

The traditional landing page involves creating a dedicated page showcasing the best stuffs in your blog (you can look at mine to see the pattern).  In that page usually contains the ff; a short description of your blog, why people need to subscribe to your blog, your best posts, and another for them to subscribe.

You can actually even alter and just use your creativity depending on what you are offering to the market. For example, I have a free eBook I am giving away so I would definitely add that to my landing page. You can name that page depending on your taste, just make sure the name is something relevant to accommodating new readers (mine’s title is /welcome).

Home Page as a Landing Page

The evolution of blog’s home pages from the standard chronological layout type from the magazine-style has also its reason. That is to make the blog more enticing to readers. Unlike the old layouts, magazine-style themes showcase more than just the recent posts. It gives emphasis to a lot of things, making good use of every space without looking too much cluttered.

Using a magazine-style template automatically makes use of the home page as a landing page itself.  We’ve seen big blogs like John Chow, Problogger and many more switch to that layout. Because of that, readers would not just focus on the recent post but most likely they will focus on the blog as a whole.

Conclusion

Using a landing page for your blog is imperative. As I’ve said, it continues to amaze me how a lot of bloggers still don’t do it. Thus far, I don’t see any disadvantages of having one and if you don’t have one right now, I highly suggest you to do your one now.

I would be interested to see your own blog’s landing page and would like to hear your thoughts about it.

Great Blog Design & Why it Can Make or Break your Business

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Most of my readers here treat blogging as a business and if you’ve already read my Blog Marketing for Fame report (w/c is free!), you can see how much I emphasized good blog design as one of the keys in blogging success. Just by simply paying attention on the top blogs in any niche, it’s easy to spot that no one in them sports an ugly design. That being said, you can’t expect people to read your content (even if its a good content) if your design is crappy.

As always the best time to get the perfect design is at the start or at the earliest time possible. The reason is you don’t want to waste new readers by leaving a bad impression to your blog.If your design alone can persuade them to subscribe then why not! But what is a good blog design?

Great Blog Design

If you are thinking that a superb design is synonymous with the price tag, then you’re wrong. I’ve seen a lot of custom-designed blogs that sucked while others simply use a free tweaked theme and it looked awesome.

To achieve a good design, you don’t really need to pay for a custom unique theme from a certain company. All you need to do is grab a design and then lay out your brand properly and clearly. The key here is lasting impression and brand awareness. Of course the basic things are important as well like readability, typography, cleanliness and etc but these days one way that people can remember you is through your design.

For instance here in my blog, people (imo) do realize that I am using a custom theme when in fact it’s just a premium theme. Why? Because I don’t think anyone using Colormatic Theme (my theme) has done good branding for their blogs enough for people to realize them. In short, when people see my theme, they know I’m the only one using it.

Importance

Two things I’ve mentioned above is lasting impression and brand awareness. For me design is neither a part of content nor marketing, it’s actually a  part of both. People won’t read your content if your design sucks (debatable) and on the other hand I’m amazed to see how a lot of big firms have used attractive design as a major marketing strategy to boost their business! All together it speaks both of content and marketing.

How do I know I have a good one for my blog?

This is actually a pretty opinionated question but all I can say is your readers will tell you. I’m sure you all do forum reviews for your blog. If it’s your first time to hear it, its basically when you solicit reviews on large forums for your blog.

Funny thing is that most people view that strategy as a traffic generator but the real key in there is still the review itself. I, myself seek for tons of those forum reviews and it has really helped me out in improving the design of my blog.

You can also do so by observing the top blogs in your niche and see what they have. Although one can say it’s just a time-waster, you can still gain something because blogs from different niches accomodate different layouts so that may probably be useful as well.

All up to you

Tackling blog designs, how to have one and how to maximize it, is a HUGE topic. In fact there are blogs who are solely dedicated in writing about it. I’m no expert and heck no good designer (I always seek opinion).

What I intend to share here is the importance of good blog designs and how it can make you ahead of those so many lame bloggers sporting stupid crappy designs. 😉 What say you?

Blog Interviews are Lame

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The “in” thing nowadays is blog interviews. You can surf the blogosphere and easily find a ton of bloggers doing it. Why? “Maybe’ because it’s a good way to boost your blog’s traffic.  Before, it seems that only reputable bloggers can do interviews with big people. But now it has become different as almost anyone can easily hold one. Not only that, these days you don’t need big people, you can interview random people and still look like you’re doing it finely.

My Rant with Interviews

Personally I’m not a fan of these interviews (although I got interview quite a many times). I find it as a lazy blogger’s way to sneak some traffic w/c will not really convert in the end. Either way here are the main reasons why I think its lame:

1. Lazy, Generic and Annoying Questions

There is nothing more annoying for me than to see generic questions get asked like “Tell something about your blog”, “What’s your advice for the readers here” and stuffs. While you cannot avoid asking the same questions with different people, it’s a completely different case when you just intentionally have a pre-made question for all your potential interviews.

Remember, each and every blogger has their own persona, different experience, expertise and tone. Don’t be lazy, ask questions accordingly!

2. Interviewing People that Don’t Add Value

The main purpose of an interview is for the interviewee to share something valuable to the readers of the interviewer’s blog. I don’t mean to be offensive but the hard fact is that you cannot just interview random people across the board and expect your audience to get interested in it.

It’s also important to stick your niche. If your blogging about blogging, you need to interview credible probloggers, not just any bloggers out there blogging on different niches.

3. Gullible Interviewees

Again you are going to disagree with this but I would just like to be honest. I find it absurd that these big people let these unknown bloggers interview them. Unknown bloggers are those who are just getting started, with 10m+ Alexa ranking and stuffs. Don’t get me wrong, I’m not saying someone is not qualified to do an interview if he/she is just getting started. What I mean is that there must have some sort of credibility first before you can interview people. Just like in guest posting, you have to look first on the guest poster’s site before accepting the post if it’s good.

And as for the interviewees, I think it’s also important to think on whether accepting the interview can benefit other blogger’s audience (if there’s actually an audience) and benefit themselves as well. I don’t see the point of spending an hour answering questions when no one is really going to read it. I know you know what I mean.

Final Words

In doing interviews it’s essential to become creative and stand out from the rest. One person who does it fairly well is Michael Dunlop from IncomeDiary.com. The guy interviews people well and I myself enjoy all of his lengthy interviews with prominent people in the industry.

Just becoming different and not lazy can make a huge difference.

What is Problogging & A Look at Some Pro Bloggers

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Problogging is a word that’s not new. If it sounds new to you, then probably you are living under the cave. Pro blogging simply stands for professional blogging and today I would like to talk about it more from my own perspective. No worries as I’ll assure you that this is no generic article.

Each and everyone of us bloggers want to be called as professional bloggers but in reality we’re not. Professional bloggers are simply the ones who do blogging as a business, more specifically as a primary business. They usually allot 6+ hours per day with their blogs, mostly dealing with content and marketing. That being said even though I am spending a lot of time blogging, I cannot still call myself as a problogger because I am student.

It’s also a big misconception that you can look like a professional one by blogging with perfect grammar and great fluency. Again its a total misconception. Although I don’t want to imply the mentality of speaking like a moron/douchebag, you cannot just focus too much on how formal your way of speaking is. At the end it’s all about gaining popularity and capitalizing on it, not boasting your English degree.

So Im going to take a look at some probloggers today. Obviously, just earning a big amount of money doesn’t mean you’re a pro blogger. Anyhow, here are the great examples of bloggers who do professional blogging.

  • Darren Rowse – is the pioneer of professional blogging. I probably have never seen a guy who is as dedicated as Darren in this world. He blogs at ProBlogger.com and some other many sites. What’s amazing with this guy is that you can take a look at all his blogs and easily notice that they are all established in whatever niche they are. Although he’s a bit conservative in terms of making money, I still believe he makes a heck of cash with all of his assets in the internet
  • Yaro Starak – Yaro is my favorite blogger. Although he’s not the earliest person to do blogging, he probably is the first guy to leverage his audience best by offering a membership site called Blog Mastermind. Since then it really exploded his expertise on the subject matter where he gained a lot of reputation and trust. Look at Yaro as a blogger who got interested in internet marketing, studied it and mixed it with blogging superbly to achieve who he is today now.
  • John Chow – Ok it took me 5 minutes to decide whether I should include Chow in this list. After all he’s like Shoemoney. The only difference though is that Chow has no other big  business aside from blogging w/c is why he’s in this list. John is the best example of a pro blogger who doesn’t need to have perfect way of expressing things in word.
  • David Risley – It was only last year when I stumbled upon him and his blog. Some of you may not even know him yet. If not it’s your best chance to know him @ DavidRisley.com. He connects with his readers well by just blogging spontaneously. David is a problogger even before the term existed but he just started building his expertise couple of years back. If you’re looking to build a blogging business, then head on and grab his six figure blogger blueprint (Don’t just get afraid of his large voice!)

Okie dokie. As always I’d love to hear your opinions on this and your thoughts about problogging. Also do you have any other suggestions out there for professional bloggers? Or do you think someone in that list doesn’t deserve being included?

Your Guest Post was Rejected, What’s Next?

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By now you probably already have learned that guest posting is a powerful way to drive crazy high quality traffic to your site. I’m not just talking about the hits here, I’m talking about traffic that could easily become one of your subscribers, more importantly your customers. Guest Posting really is going to do the job for your blog in terms of getting more publicity.

So because a lot of people already knew it and learned it’s benefits, it seems that every blogger in every corner is sitting, focusing and writing a guest post for the big blogs in their niche. But the question is, are they getting success by actually getting their post/s qualified? Or is it the owner of the other blog think their guest post suck?

Ok I will talk from experience here. Probably you have seen me and my blog on some other blogs having a guest post so it’s pretty obvious guest posting is my blog project since late last year. But I am going to confess that for every 5 guest posts I write, less than 50% gets accepted. For every 10, it’s just 4 and yeah it’s painful especially thinking about the time I spent writing and writing only for the author to say it has not met the qualifications. *sucks*

So that was my experience early this year when I was just totally new to guest posting. Obviously I have improved a lot but the question is what to do next when you get rejected? (ok, no list in this post guys!)

The answer is just keep on going. I know other people would say try to analyze, learn and improve but I think it’s just all about keeping on writing. I’d tell you’d be surprised on how just writing alone could unknowingly improve your way of writing. I love reading my old posts and it always amazes me how many stupid mistakes I have done before even though I (think) have a good english grammar (for someone who lives outside the US).

It’s ok to feel bad but that should never keep you from trying. Bloggers have different styles, so they also have different requirements, different take on whether the article is good or crap. If you’re guest posts got rejected then go ahead and submit it others. If its still discarded then don’t delete it from your hard drive. Even if it piles up there it’s still going to do you wonder by letting you become a better writer.

What do you think guys? I would really love to get your opinion about this topic.