So I have never posted anything this month that has something to do with blogging. I just thought I would post one. 🙂 Well, paid post or paid reviews is a thing that is really in right now. I mean almost everyone has given their a blog a go signal to have it. It’s just surprsing how many people do not actually know how to do it the proper way. In forums and discussion threads, I always hear “you have to choose between the pr and the money” and some “oh, I don’t want to piss Google” and such stuffs. The thing is there is really nothing wrong with paid posting and links and blah blah. Matt Cutts has explained it well and still I thought many didn’t get it. So here are the guidelines (very few)
- Disclose it! – This is the first rule first and foremost. Unless you’re doing a review from those networks that are taking a cut, you should always tell your readers and Google that what you wrote is a paid review or some sort like that. I know a lot of people (including me) getting away with it with not disclosing but believe me you will hurt your blog in the long term if you do not disclose it
- Rel=’nofollow’ – How hard it is to put that simple stuff on your code? Well basically Google frowns on links that pass pr juice and you could get penalized. Although I do see a lot of bloggers nowadays not nofollowing links and well they do disclose though, that it is a paid post. And I think the disclosure would automatically mean something to Google as those sites pr were never dropped. Or Maybe I can tell Google they’re passing PR Juice. 😉
So thats it. Basically those are the only things that bloggers should keep in mind when doing paid posting. People who told you that the end of paid links and postings are near are stupid. The thing you always have to remember is that Google is the largest and the best search engine and they always say they can weed out any spam. Follow what they say and you’ll be all fine!