When talking about blog and website designs, the most integral part of it (aside from the template) is the logo. Let me ask you a question. How many websites/blogs get into your mind just by seeing their customized logo? How many online brands do linger on your mind by just getting a glimpse of their logo? The truth is that logos, at some point could either ‘make or break’ your brand.
A lot of people surprisingly, undervalue the impact of it. Some do even prefer not to include a logo to their websites! Let alone the content speak for itself eh? Anyways, if you have a website or blog and don’t have a custom logo then you may want to consider getting one now. If you have one yet a part of your mind is boggling you that it kinda sucks, then you may want to read this post more as this is exactly for you. Ok, you’re logo might suck probably because:
- It’s a plain text – Oh yea! Not surprising. Even if you probably use the best looking jargonized font in the world (like Arial?), still its not going to work out, believe me. Some people however do a mix of both text and image and compile them together into a .png or something file. But again if yours’ is plain text, then please change it.
- You got it from Google Image Search – There is probably nothing worse than a logo that has been downloaded from Google Image Search, saved into the harddrive and uploaded to the ftp. Holy moly! Not even a kid playing miniclip games would get attracted to that.
- You got it for FREE – Ok this one may cause argument and stuffs, but lets face it. Unless you’re as famous as Mr.Chow you wouldn’t get a quality logo that is free of charge. Most good to great designers giving free logos usually got to famous people and thats because they have reason to. If you’re thinking your logo is ugly and remembered that it came free then drop that one please…
- It’s Your Face – What the hecking d-bag! I know a lot probably is going to disagree with me anew but unless you are Barack Obama or LeBron James then you should never ever put your face as your logo. I don’t care if you’re as good looking as myself an artist or as ugly as heck but please. What’s my proper reasoning? People don’t care with the owner or the one managing it, they care about the brand, the blog itself. It’s better to recognize an object than a face.
- Its in .bmp, .jpg format – Bitmap files are so big and bulky and all of you know it. But why .jpg or.jpeg? Jpg format is usually a quality lower than a .gif or a .png and on some browsers it shows up crappy. Come on, converting that to a more suitable format is not a hard thing to do!
- Totally Unrelated – A logo usually portrays what the blog or website is all about. Here in this blog, by just looking at the logo you’d easily get that the blog is a ‘make money online’ blog owned by Melvin right? 😉 Just make sure it connects to your content properly. If youre blogging about basketball then don’t make Eric Cartman as your logo.
- It’s Animated – Im a big hater of animated logos and stuffs. Is there any popular website/blog using an animated logo? If none is the answer then I already justified why.
Again, logo is just a part of a site. Most would again run into me saying it’s not the most important. Who says its the most important anyway? Logos are part of designs and design is a part of building an attractive blog/website/online brand. Is there anything that you would like to add?