Most people and friends who just have recently started a blog normally ask me “why is my blog not getting comments? I look at my Analytics and I see the traffic but no comments” I responded then “time will come and just be patient”. But then at the back of my mind there are a lot of things going on so I decided I need to post my thoughts here. Ok, getting in into the number of comments into blogs, most people, I think are so wrong into thinking that the number of comments to blogs justify how successful a blog is. Although comments are for sure one of the things to look at when analyzing a blog, I think it only plays a very small percentage on it. I am now blogging for almost a year overall and about 7 months with a blog kinda related to internet marketing and make money online and I really have seen it all with this niche.
I used to have a basketball blog and it drives traffic like crazy before and it only receives 5-6 comments a day. Now I got this Melvin Blog that gets an average number of traffic and yet I almost always get 10+ comments per post. Does it mean its a successful blog? No way! How about blogs getting 20-50 comments per post? Not either!
Blog comments can pretty much be gamed and by saying gamed, I don’t really mean blackhat. Sure I have 150-250 good friends and only 5-6 of them knows I blog. Only 3-4 of them read this blog. So you see, it really depends. Now if you have 200 close friends that are addicted to blogging as well, then chances are you’re going to get nice number of comments.
Most people reply to each and every comment in their blog, some comments always on a blog that comments on them and so. But the thing is that it really just plays a small role on determining a blog’s success. Don’t get me wrong, sure it’s nice to have people that always care to say something or people that share their stand.
It also works well on the eyes of advertisers and so. Maybe we can also add the fact the maybe the blog’s content isn’t as great as others that’s why its not returning the expected number of comments. It’s all true but the main point is you cannot take a look at the other blogs who get 100 comments and say they are an established blog! You can’t say I’m a smaller blog because I get fewer comments.
I know you also know a lot of blogs that are getting thousand uniques a day and do not get much comments but certainly there are a number of factors to look with how commenting really works, why people comment on posts/blogs, and if it really makes a blog successful or just makes it look successful.