We knew it was only a matter of time before Google finally (completely) kills the ever famous toolbar pagerank and it seems to have been validated by a Google employee.
The toolbar PageRank is basically the “Google PageRank” of a page that appears when you have a toolbar or use a tool that shows it. Ranging from 0-10, this metric demonstrates how powerful a page is search-wise. Most websites have a pagerank of 0 to 2 while the big ones like Adobe, Yahoo and Google themselves have a PR of 7 to 9.
It was October of last year that Matt Cutts declared PageRank not being updated anymore but there was an update to it December of last year. Now recenty John Mueller, a Google employee has declared that we will not see an update anymore in the toolbar.
PageRank used to be a key metric for advertisers in determining the value of websites and blogs but it has declined over the past couple of years. SEOs, on the other hand still find it valuable and it’s interesting to see how it will impact the industry in terms of the whole link building scheme. Am I still gonna benefit from getting a link from a high PR site? What if that site’s PR is no longer up to date as Google stopped updating it? Should I still look at a site’s toolbar pagerank?
Should be interesting to see how it will unfold in the next couple of months and years. Remember, the real pagerank is an ever updating rank that is always part of the search algorithm. Toolbar pagerank is what’s being displayed and is more of Google just giving a rank to a site for the sake of giving a number to output as a rank.
hi there
i heard lots of news about this, finnaly get the confirmed news here. thanks for sharing the true info. thanks for others info too 🙂
GooglePage Rank is really dead?
Lot’s of bloggers still believe in it though.
We’ll see how this really goes.
MMONigeria´s last blog post ..These are What Search Engines Really Want from Your Blog
All of us have gone paranoid over it and secretly admired the ones who had a higher PR lol. Getting a good PR and Alexa rank was one of the major aims of any blogger and often people showed off their ranks and even blogged about it… Funny days! And how Google took people for a ride, even worse, how some advertisers business model was built around it and collapsed!
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Melvin Reply:
January 11th, 2015 at 11:00 am
True. When I was getting started I was also enamored with it but it’s because we’re taught to look at those as some kind of holy figures. Good old days eh? :p
Hello Melvin.
Found your blog from businessadviceforum. You have a nice looking blog here.
And I like your post. Online blogs and businessess should stop focusing on SEO as the sole bread and butter and start focusing on developing content for readers and build networks and relationships. It’s just too risky to keep up with google’s silly updates 😀
I feel sorry for the owners who had modeled their strategy around google.
By the way, is it really confirmed that google has stopped PR? Or maybe they are still using it secretly? 😀
I honestly did not know PR has stopped updating, thanks for the update Melvin! I’d like to believe that it still has some SEO value but then again, you can never tell what Google is up to.
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