This is a guest post by Charles Hammerman
In this rapidly changing online environment, social media plays a very important part in gaining exposure. News spreads like wildfire throughout the main outlets, and there’s no better way of getting a message across to a large number of new people. It wasn’t long ago that SEO and social media were two pretty different things, but recently they seem to have blended in to one online marketing strategy.
For this reason, utilizing social media is essential for any aspiring business. Nowadays, half of the world’s population is on websites such as Twitter and Facebook, and it hasn’t taken long for the world’s biggest brands to reach out across the globe and gain a whole new customer base. There are countless stories of social media posts from companies going viral.
This is an example of why social media is so important, and why it should not be discounted from a company’s SEO strategy. In fact, more and more companies have now begun to make use of social media in order to bring about an increase in the number of followers, and visibility that their pages get. If you browse Twitter, you’ll find famous companies have their own accounts which provide live updates of what’s happening with the business, and what’s new. This is the kind of thing you should incorporate.
Getting it Right
If you are looking to use social media to your own advantage and boost your SEO strategy, it is important for you to make sure that you follow this few steps.
- Firstly, it is important for you to create a plan of what you are going to do during your social media campaign. Gaining popularity on a social media website is not necessarily difficult, but making sure that you maintain the level is what’s really important. This is where some companies may fail.
- It is important for you to make sure that you create accounts on all of the major social media websites such as YouTube, Twitter and Facebook, and create an identity for you and your brand. Whatever you share on one of your pages should also be done so on the other pages, which helps in creating a unified identity for your business.
- The most important thing that you must keep in mind during your social media campaigns is to always treat your visitors well. The real point of social media is to interact with the people, to talk to them and gauge their reactions and opinion. It would be a poor decision to ignore what your users are saying. Try to interact with your readers and viewers as much as possible.
- The final thing to make sure you get right is the content itself. It’s all very well posting regular updates, but if you don’t have anything good to say, then nothing is going to get shared, which means that you won’t boost your online presence at all. Be as interesting as possible, and capitalize on breaking news that’s relevant you your industry or niche.
Charles Hammerman is an international SEO and social media marketing specialist based in the UK.