Paid Promotion Is The Key

A lot of bloggers in the industry mostly talk about getting traffic flowing into blogs by doing the traditional things. Blog commenting, forum and article marketing, social media, even offline interaction. These free ways, while it has been used a lot and is certainly a great way to target visitors to your site, it’s not the only ones!

Most people don’t bother to talk about paid promotions because not a lot of people are interested  spending dimes with it. But the truth is it’s actually a powerful way to drive traffic to your blog. I have used some of them here and some of them in other blogs and so far it’s really doing good. Without further ado, here they are:

1. PPC Marketing – Who said PPC is just for affiliate offers? After about 1 1/2 month my blog has started, I spent some $50 each in Google Adwords and Yahoo Search Marketing. I am getting dead cheap clicks for every long tail keyword and I can say it really did well. The tip is that you need to make the users understand that the ad directs them to a blog of that certain topic. Use a landing page as well! Here I have a welcome page as a landing page so that new users can explore the content of my blog more and figure out how it can benefit them. Believe me folks, it converts the curious dudes into readers/subscribers.
2. Paid Review – While there are tons of ways on doing advertising on a blog, paid review obviously is the best. Why? Paid review targets the audience well, gives permanent backlinks, and guess what, adds kudos to your blog easily.  Let’s face it, bloggers are paid to review. And I have never seen a negative review, believe me! Most of the times the blogger just recommends the site and that alone can sum it all up against other paid advertising options on blogs.
3. Paid Social Media – The social media days are getting more saturated. Before it’s like you can put a humor content and get tons of great responses. Now it’s different! Ok, so the idea here is to post some really nice content. Then buy 100 diggs/stumbles/reddit/propells or whatsoever. These diggs wouldn’t get you in the front page but at least they can get you traction. You are getting noticed now. If you’re submitted content is liked, then prepare your server for truckloads of traffic.
4. Press Release – PR (not to be confused with page rank) is something that I haven’t really utilized for my blogs. Some people however do have some success with it. A release usually costs $100 and up and it’s a high risk, high reward form of promotion. It is gonna either flop so bad or do good. Problem is that most people are tired reading a release stating “this guy started a blog about making money online”. If you’re into the IM niche, Im not sure you should use this as an option.
5. Sponsor a Contest – Seriously a contest can give you a lot. The quality of traffic that can come back to you depends on what you sponsor. Most users are curious on why this dude gave this prize away so if you sponsored something really nice then more likely people will pay you a visit or even a comment. Look who looks better, one who sponsored an Ipod or one who sponsored an Internet Marketing Book? 😉

There are tons of paid options but basically these are what I think the most effective. If you have some $100 to spend or a credit card, then why not try to invest in it. Quality of Traffic and targeting is what the paid advertising gives that most free promotion tactics don’t.  What do you think?