By now I can relax a bit after all the contest related tasks have been completed. With this I realized that no matter how small or big, how short or long a contest will be, it will always take a lot of work. As I’ve said, I worked for this contest in as early as late April so I’ve been really doing most of the planning myself since this is a one-man blog.
But still, I don’t have any regrets whatsoever. I know by now, you know how grateful I am with how the contest turned out to be and how this has been so beneficial to the blogosphere. Traffic wise it’s been great as well. I got the most traffic ever during those months although I didn’t ramp up my posting. But now that the contest is over, here comes the big challenge.
Traffic Dropoff
Traffic dropoff usually happens after the end of each contest. Its nothing revolutionary, it’s just normal.
Let’s say a blog just gets 50 visitors prior to running a contest. As soon as the blogger runs the contest, he instantly notices that he doubles his traffic immediately.But after the contest, he soon realizes that his traffic starts to go down and back to the normal 50 visits per day.
As I’ve said, this really happens to any bloggers who run contests. The main reason for this is sound and simple, people only get to your site/blog because they’re incentivized to do so.
One thing you can easily notice is that throughout your contest, some other bloggers who haven’t been into your blog were the most active ones. They comment a lot, interact and almost have been always there.
Don’t get me wrong there’s nothing wrong about that. It’s human nature that in a contest you want to be as nice as possible because its part of your strategy in winning the contest. However when the contest ends, the participants interest on continuing on following you and your blog highly depends on whether they won something or they didn’t. With that in mind, the incentivization factor that had them to follow you in the first place starts to diminish.
The challenge then is to make them stay even after the contest.
Hook them through the contest, Make them stay for the content
So what I usually try to do is test if they’re really in for a long haul by producing good content. How? Well a contest usually runs for a month, in my case its for 1 and a half months. So that period is your period to convince them that you’re blog is more than just a blog holding a contest, that you’re content is far more important than the prizes of the contest.
This is hard to do and it’s really challenging to make them stay mainly because they may not be the right people in your blog in the first place. Most people who join contests are those who live with contests. Not that I have any problem with that but proliferation is really important. If I have 100 new audiences that aren’t willing to spend money forever, then isn’t it worth it more to have just 15 potential customers who are loyal enough to stay for the long haul because of the good stuff I’m providing?
The takeaway here is still the content. People read stuffs because they like reading it isn’t it? And with contests, it’s not really good content, is it?
As you can see we as bloggers, as contest organizers have an ample time to prove ourselves to them. Write good content, make sure you make them feel they belong, always keep that conversation even after the contest is over. Those and other small things may be enough to make them stay for a while, maybe for a little bit longer. What say you?