In this guest post, Welly Mulia talks about conversion using the blog as a powerful medium
Even if you have a blog with an opt-in form to collect visitors’ email, you still need to create a separate squeeze page that resides on its own if you’re really serious about building your list.
Before I get into the why, let me just very briefly explain what a squeeze page is (for the sake of those who don’t know what that means).
A squeeze page is basically a simple web page that is purposely created and set up to build a list (group of people with similar interests). People who land on your site are called visitors. The ONE and ONLY purpose of a squeeze page is to convert these visitors into leads, and the way to do that is to convince them to enter their email on the opt-in form on your squeeze page.
The Why
Now let’s see why you should create a dedicated squeeze page instead of relying on your blog’s opt-in form. There is only ONE reason, and that is because the conversion on your squeeze page is going to be much higher than your blog. This means for the same number of visitors, you are going to acquire more leads from a squeeze page.
Why is this so?
Because your blog has A LOT of distractions:
– Links (both internal and external) within posts that take the visitor away to other places
– Comments left by commentators also have links that are clickable to their websites
– Ads and links on your sidebar
Bottom line: Your visitors have a lot of options when they are on your blog. They can click an ad; click an outgoing link left by a commentator, etc. The more options (other than just subscribing to your list) you give to people, the less focus they become. The less focus they become, the less likely they are going to join your list.
Having a squeeze page, though, is useless if you don’t monetize your list. You’ve worked hard to build that list, make sure you reward yourself by monetizing it. Of course, I’m not advocating you to simply sell all the time to your list. Doing this will definitely wear out your list in no time and your subscribers will unsubscribe faster than you can find new ones. You want to mix in education and entertainment with your sales pitches.
I’ve come across marketers who are on both extreme ends – one group sells too much, and the other sells too little. You want to maintain a balance between education and selling, as well as add in entertainment (your personal stories and how they relate to what you offer) to your messages.
List Monetization
Let me give you some tips on how to monetize your list:
– The freebie that you give away to get people into your list must be VERY RELATED to the product (your own or affiliate) you want to sell
– Don’t give everything away in your freebie. Yes of course your freebie must be high quality that delivers value. But don’t give everything away. Give away
USEFUL but INCOMPLETE information. If you give away the whole pie, why should they buy your product?
– Your freebie must NATURALLY LEAD to your product. For example, if your freebie is about how to build an email list, a good sales offer would be to sell an autoresponder service (either your own or affiliate service). Or you could also teach them the GENERAL concept of email list building, but never really reveal the step-by-step action they need to take to successfully build a list. If they want the complete, step-by-step guide, they have to buy your product.
Squeeze Page Tips (to help increase conversion)
Before I end this article, I’d like to give you some additional tips when it comes to creating your squeeze page:
– It’s a good idea to have your squeeze page professionally designed (but not too fancy) so that you portray a professional image to your visitors that you are serious in whatever you’re doing. Contrary to what you’ve heard, people DO judge a book by its cover, especially when you are a stranger to them.
– Make sure your opt-in form is above the fold. This means visitors landing on your squeeze page can immediately see it without having to scroll down the screen.
– Use a BIG opt-in form and a BIG subscribe button so that they are eye-catching and easily noticeable.
– Use the word “FREE” and “INSTANT” on your subscribe button, opt-in form, in your headline, as well as a few times throughout the copy on your squeeze page. Do not overdo it though. People like free stuff because of their greedy human nature, and they also love when they can get it instantly without having to wait. After all, this is an instant society.
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