Starting a blog is the simplest part of the process, but where it becomes difficult is holding onto the following that you have built. With so many people out there blogging, it’s hard to stand out from the white noise of the blogosphere. Many times it’s due to no fault of the blogger and more to do with the competition and viewers wanting something fresh and new. If you’ve noticed a lagging readership and a following that’s dwindling, consider giving your blog a facelift.
Reviving Old Posts
You’ve likely put a lot of resources in time and effort into coming up with each post. Though you’ve used them in the past, if the material is relevant, consider going back through your archives and pulling from the wealth of information that you’ve already offered to past readers. If it was a topical posting, then you probably should consider the shelf-life of it, but there’s no reason why good content shouldn’t continue to work for you. You don’t have to repurpose them and try and pass them off as fresh material. Use Tweet Old Posts. It might end up getting you some extra attention from people who didn’t follow you a year or two ago. The idea is to introduce new readers to older work. You might find that re-posting an article will get more traffic than when you were first starting out.
Socializing
We all know the power of social networking and when you put the power of information in the hands of people, it spreads like wildfire. It’s like taking the pulse of a demographic by getting their opinions trough something like a survey. Companies like Survey Head get in touch with people to see how relevant the content is. You want to be relevant to people and you should expose people to you content and allow the to freely react. By allowing readers the tools, on your site, to share your work with others you’re not only connecting to them but also their networks. It all snowballs from there. Tools like the Facebook Like feature are all about sharing information and making easier for people to interact and share content. Encourage readers to use these features and you’ll be amazed at what it will do for you numbers.
Guest Blogging
This approach works very similarly to social network. It is, in fact, a form of networking. Just as Facebook puts you in touch with a greater readership, making connections in the blogosphere could prove most beneficial for your success. You may have an excellent approach and opinion but you should realize that yours isn’t the only one. Consider this as a kind of free PR. By writing on other blogs as a guest, you’re getting your personality out there and connecting to an entirely new network of users that might not have otherwise ever heard about you. You’re trying to sell yourself and neglecting this avenue is a bad choice. You should also be commenting on other blogs. This is not a waste of time. Stay up to date and active in the blogosphere.
Try some of these approaches and try not to get disheartened. If you’ve been contemplating giving up because you’re just not seeing the excuse to keep it going, use some of these devices and see how it works. It might be just the thing you need to revitalize you lagging numbers and get your blog noticed.