I am surprised on how many people not even considering rotations when they are advertising or just talking about internet marketing in general. Rotation is just basically rotating of ads and other stuffs. Why do you need to rotate? It’s simply as because by rotating you are optimizing your campaigns or whatever you are doing. Just one simple great example is when you’re placing out affiliate links on your blog. When I was starting out before, the 468X60 banner at the top is not a paid placement, it was just a clickbooth affiliate link. And well, what I did is that I put out about 3 different 468X60 copies of clickbooth banner and rotated them and observed who do well the most. I ended up finding out that the clickbooth banner you’re seeing now is what works best.
I think its important to do this. I mean when an advertiser calls me up for advertising I am more likely expecting them to give me about different ad copies. This is important, I mean if you’re out to buy an adspot promoting something you should almost always have different types of banners so that you can make the most of them. That’s why I don’t really like OIO because although it rotates ads, it doesn’t give out the advertisers an option to put up different ad copies.
Even in Pay Per Click and affiliate marketing, rotating is also very essential. In Adwords I always have ad variations on products that I am promoting and Google optimizes it themselves to show more what gets more clicks. People normally get tired of what they see and rotating it makes it look fresher for them. So how do you rotate?
Well there are different methods but I can say you can use a simple php roll call. You can download the ad rotator plugin by Taragana. The steps are enumerated their on his site and its really very easy. You can also use openX but this can be confusing to newbies but the features are really powerful. As you can see there’s really no excuse not to rotate. I can boldly say rotating can make anything that you’re doing online better