This is a guest post by Katie Lewis
Today a larger crowd depends on mobile to access Internet than laptops or desktops and the number of smart phones and tablets hitting the stores are just mind boggling! Undoubtedly, applications on these devices can get business go pro with the marketing efforts. What more we need to bring a mobile app strategy, if not the data which affirms the importance of apps. The big brands are already there and we have to before our competitor does.
Irrespective of the industry, gaining loyal customers stays the priority goal. And mobile apps have turned more a vendor-agnostic tool for marketers to carry out tasks and reap customers from their fingertips. From hr apps to event apps to the ones you can save money, they make it happen- render support, services smooth and amass loyal customers. Remember, it is always easier and cheaper to keep your existing customers than finding new. Don’t you think the smart solutions are making day-to-day business operations way smarter?
Appsbar co-founder Scott Hirsch said, “apps are the fastest growing thing in the history of consumer products. Everyone is impressed by how fast it’s growing and I think it’s just starting.”
Let’s see what apps can do for you and why your small business need to plan on your app based marketing strategy.
Reach Customers
Understanding the location of your customers’ helps update them with offers relevant to the specific area. Customers love simple, fun and engaging apps that can provide instant perks, which can be a way to keep them happy, entertained and delighted. Business apps help you reach a wider customer base, than with a traditional website. Also, new users can find you via generic search by integration of social networks to expand the scope and reach of your business.
Face Competition
Small businesses still lag behind in developing a mobile strategy to gain a significant edge over competition. As users are clamouring for mobile interaction, they will favour the business that facilitates it. When you’re the only one in your industry, or one of the few with an app, helps secure your reach for paramount or if you are already there, you won’t risk what you have discarding the mobile.
Build Trust, Credibility
An important reason why people have put their trust and time in using mobile apps is the user experience. Custom mobile apps provide customers a one-on-one experience which cannot be found with generic websites. Due to effective interaction and engagement, mobile apps are more likely to bring interest to your services, enhance credibility and reputation.
Generate Extra
There are different ways to monetize business app. When you charge for the app on the marketplace, it will allow you to bring some extra revenue when customers download the app. Also, you can offer products through the app along with purchasing solutions for the customers. No matter how you monetize the app, it makes an extra revenue option.
Invigorate Business
Testing out new business strategies can boost innovation, and open up your thinking to energize your business. With mobile apps, it is easier to find out who is accessing your content, also helps to improve the way you relate to your clients. Keeping contact with current customers will be a platform to expand and expose your brand to potential customers, by leveraging the fastest growing technology of time. Mobile apps are effective and affordable investment that will invigorate your business to enter the new age of media and marketing technology.
Branding
Brand building and extension comes easy with a custom app, where you can exhibit your products and services, how it best converts. This will provide customers the kind of user experience that will make them come back and spread the good word – reputation to the brand. Remember, people trust friends and family more; you have to earn it.
Know Customer Behavior
Being on page with customer behavior is the key to deliver the service that is expected and beyond. Business apps provide you with right insights and info on customer behavior, shopping patterns, letting you tailor everything they want. Proactive communication with customers will help to know them better and provide timely response to their needs. You can say no to guessing, but trust data to improve customer satisfaction and retention.
At least 89% customers started doing business with a competitor on account to a poor customer experience. Yes you always have to do better than your competitor.