Do you ever wonder why you’re getting emails literally almost every day from companies offering internet marketing services in general? Whether it be article writing services, search engine marketing or even a simple website optimization service that includes web design and such, it’s just clear that these internet marketing companies are sprouting and growing faster than ever.
There’s a good reason for their growth and this is due to demand.
Demand for Internet Marketing Services
The growth of internet marketing companies has actually started a long time ago. Ever since late 2005, there are already companies that offer marketing services to other businesses. The only thing different these days is that it seems these internet marketing companies are sprouting faster than ever. Every person who knows a thing or two about blogging or SEO seems to be convinced that he’s qualified to do the business.
To be fair with these companies, the reason why a lot of people are enamored to do this is because there is a huge demand. The entire internet marketing hype has reached its peak and that has convinced a lot of offline business owners to incorporate online marketing to their business. Hence, the plethora of internet marketing consulting firms has started sprouting.
Regardless of how they’re charging their clients, they seem to be offering pretty much the same things. The only thing that’s slightly different is positioning. Perhaps the way they ‘position’ their offer is different but the basic concept is the same.
Positioning pitches or offers is something that companies use to their advantage. For instance, if I offer marketing services myself and just offer it as a general internet marketing service to my clients, it would be harder for me to sell it as oppose to someone offering something specific like a Pay-per click management service, who can later on build more and upsell other services to his clients.
A lot of people are even primarily offering social media consulting but it’s not hard to see that it’s the same internet marketing service that others are promoting. And as I mentioned above, you have those other companies that ‘front’ even smaller services like article writing/guest posting and webpage optimization packages.
To simply put it, companies offer a specific service in hopes that the client will be satisfied and thus avail more of their services.
Who’s really your client
The main reason why internet marketing companies position their offer differently is that it depends to their potential clients or the market/niche that they are offering this to.
It’s easier to sell an SEO service to a local business that’s starting to get established online than an online business that already has some knowledge perhaps on how the internet works. I’m not saying that its easier because you’re selling something to a “fool” but rather it’s just how business works.
Flower shop owners in Chicago hire companies who provide internet marketing in Chicago to do campaigns for them not only because they’re not knowledgeable on that part but also because they don’t want to be knowledgeable and thus involved on doing those things. The same with dentists near your location, veterinarians in Alabama, or even real estate business owners in Dallas. If I’m good with taking care of cats, then how would you expect me to be good with PPC or even be interested with it?
Another good example is traditional & old online businesses. People offer the social media/web 2.0 services because they know that that these businesses might not have been involved deeply yet with social media and some of the “newer” stuff. Here you cannot offer content-writing services or copywriting because they already have people that are doing this for them for a long time.
All in all, it’s about who you are targeting to. Most companies make this mistake of just ‘shot-gunning’ everyone with their ‘general’ offers not knowing that the people they’re pitching to might even be better than them at what they do. Like how I receive emails daily from people offering me their search engine optimization services as if I don’t know SEO myself (but I’m not an expert obviously).
There’s no doubt it’s good to get as many potential clients as you can to send your services to but whether they’re really a ‘potential’ client or not is another thing. This is where most marketing companies fail. And unfortunately, this is the trend that new internet marketing companies get themselves to do as well. They just follow the herd and don’t do it the proper way.
The growth of internet marketing companies has actually started a long time ago. Ever since late 2005, there are already companies that offer marketing services to other businesses. The only thing different these days is that it seems these internet marketing companies are sprouting faster than ever. Every person who knows a thing or two about blogging or SEO seems to be convinced that he’s qualified to do the business.
To be fair with these companies, the reason why a lot of people are enamoured to do this is because there is a huge demand. The entire internet marketing hype has reached its peak and that has convinced a lot of offline business owners to incorporate online marketing to their business. Hence, the plethora of internet marketing consulting firms has started sprouting.
Regardless of how they’re charging their clients, they seem to be offering pretty much the same things. The only thing that’s slightly different is positioning. Perhaps the way they ‘position’ their offer is different but the basic concept is the same.
Positioning pitches or offers is something that companies use to their advantage. For instance, if I offer marketing services myself and just offer it as a general internet marketing service to my clients, it would be harder for me to sell it as oppose to someone offering something specific like a Pay-per click management service, who can later on build more and upsell other services to his clients.
A lot of people are even primarily offering social media consulting but it’s not hard to see that it’s the same internet marketing service that others are promoting. And as I mentioned above, you have those other companies that ‘front’ even smaller services like article writing/guest posting and webpage optimization packages.
To simply put it, companies offer a specific service in hopes that the client will be satisfied and thus avail more of their services.