If you’ve been reading blogs ever since like me, then you probably know that the use of popup lightbox is widely popular. The growth of blogs switching to it and using it has been enormous over the past year and more and more people seemed to be convinced into using it themselves.
But is it still worth using it? That’s my question. Obviously, the use of popup lightbox has something to do with marketing (and ‘psychology’ for some) since some bloggers are reporting a ridiculous increase in conversions by using it. So logically, when people start using the same thing over and over, it becomes saturated and less effective.
What’s a Lightbox Popup?
Lightbox is actually a programming term which is a javascript application used to display images using modal dialogs. In internet marketing, its more of popup that contains something that’s being marketed to the blog’s audience. It could be a form where users can enter their email to subscribe to newsletter, an advertisement or simply just a message that you want to deliver. The idea with it is that its simple, yet elegant enough to capture the attention of the readers.
Before, most blogs are just using it to display pictures from their galleries but now it has become more than just that.
Here are some of the screenshots I’ve taken from some blogs in the internet marketing industry:
Those popups appear when you visit their blog. The behavior is that these lightbox popups would take the focus by putting itself on top of any other elements in the blog. Its highly customizable though. Some bloggers have it appear all the time in the homepage while some just prefer to display it once on first time visitors.
What I think of Lightbox Popups
For a fact, I’ve used lightbox popups before and I even used it here in this blog. I removed it because some of my users were complaining that its kind of obtrusive and they suggested that it might be harming user experience.I listened to them and took it off.
I know a lot of my peers are using it and are reporting decent and better conversions as oppose to not using one. But bare in mind, they’re promoting a heavily marketed product too that I think is widely popular.
I haven’t really had time tracking my conversions closely so I can’t speak that much. But personally I’m thinking that lightbox popups are becoming overused which leads me to think that it ‘might’ not be worth using it anymore. Maybe just like the Amazon orange button when it first started and now its not converting at all anymore. But what do you think?