By now you probably have been already told that the quickest way for a brand new blog to get traffic and build some buzz is by doing guest posting. It doesn’t just apply to new blogs, it also applies to mid cap blogs like my blog and probably your blog. To sum it up, doing guest posts is vital in increasing your blog’s brand awareness.
Anyways, I’m always a good observant when it comes to the blogosphere and all the things that are currently happening in it. And one thing I noticed is that there is “somehow” a big glitch in guest posting (glitch means minor problem, adding the word big means it’s a big problem, lols!).
It usually happens like this. A famous blogger is entering a busy weekend thus no time for blogging. Then he would offer his readers to guest post. Lastly he would publish the said post. Where’s the problem? Well if you observe it’s not hard to figure out that the certain guest post SUCKS! In formal terms, it doesn’t meet the quality that the owner usually publishes. What the heck? How is that possible?
This is debatable and many will not agree with me. That happens simply because of the fact that the owner blogger is busy. When someone submits a guest article, the owner doesn’t really read it, he just skims at it! He just looks at the basic things, the grammar, spelling, if the sentence makes sense, if the paragraph is well done and etc. They don’t really analyze that much if it’s a generic boring article or a regurgitated concept. In the end they think like it’s better to post something than have nothing for your readers right? Wrong!
This is obviously a big glitch. It harms both blogs. No one will click on the link of the guest poster because the blog post sucks and on the other hand, the loyal readers of the famous blog would feel bad that the quality they used to see is not met. And worse, they might start lose your trust if you do it again and again. Reputation tarnished!
Guest posting is good, cool and nice. You reap both benefits. But if done like the way I mentioned above, it becomes a recipe for failure. This is my call both to guest posters and the blog owners. Be sure to do it right.