A lot of blogs start out well. They post superb content, have nice interactions between visitors and simply they just provide good value. Results? They get the initial boost, the traction, the followers/subscribers.
Then fast-foward, the blog has now posting “not so-good” content, articles that obviously are just rehashed articles seen on forums. Don’t be surprised, its actually the trend of most blogs.
Most blogs really has a “life-cycle” like that and unfortunately if you look at your own blog, that may even be the case. Providing great content is really the key to traffic, fame and possibly income for your blog. What makes it difficult is the fact that we cannot produce superb content all the time. I remember one time I was subscribed (using my feedreader) to almost 150 sites/blogs that interest me. Sooner I found out 30% of them are no longer providing what I used to enjoy with them before.
That’s really the case. Even if you look at most blogs nowadays you’ll see the same trend. Zacjohnson used to be one of my daily reads with his nice post with PPC Marketing. Now most of his posts are just about an affiliate network, some tools and something not as useful as before. Carl Ocab used to have some nice tutorial tips on some basic stuffs as well as some advanced tips but if you look at his blog now, you’ll see a ton of guest post(that promotes their own blogs), some offtopic posts, and none that are really related to making money online (a brand his blog is promoting).
You can look no further by just looking at my blog. Do you think I have run out of good reads for you? Or my blog has never had a great content even before? LOL… Anyway, I think picking the niche of your blog and its goal plays a strong role on how you must distribute great content to your readers. Lots of people starting out say “ah, I would make a blog teaching people about fishing”, and in the end they just ran out of nice content for their niche. Stating clear your purpose and niche helps a lot in defining what your blog is really all about. It helps to the extent that you would understand how much effort, time you need to exert to fulfill that goal. If you are in the helpful niche of blogs, then I’m afraid to say you have to do 100% more work than normal bloggers.
Back to blogs that I mentioned earlier. So, they don’t produce the same great content they used to produce before, but do you see people leaving them? Do you see a decline of traffic in their part? Partly yes! But the truth is they still managed to gain that same attention from the blogosphere despite the fact they are posting less value. At the end it speaks about “not the greatness of content” after all. Content is great, but that doesn’t mean its anything. 🙂