I often hear questions in forums that say “I have the traffic but little income from my blog”. Well as what I have observed people saying it, are people who are putting their earnings largely on Adsense. Though Adsense has had been a great money maker for some, almost 85% of people in this world are still not successful from using it… So getting back from the statement, I always answer “try CPM ads”. CPM stands for Cost per Millie, meaning you are gonna paid per 1000 impression. Take note, impression is not unique visitors, its pageviews!
So why do I think it’s an underrated moneymaker? Well just look. If you’re blog is getting about the normal 5000 uniques a month and say 12000 pageviews, then you’re on your way to $30 per month. People oftentimes think of selling direct ad sales but sometimes you cannot find anyone who will buy it. Especially if you’re blog is something very unrelated to internet marketing, then chances are people will notcare about your ad space. With CPM ads you can make money easily. And the sky is the limit. On my basketball blog, I had a large leaderboard CPM banner at the top that really pays me well. What I have done is I have ordered a cheap 100,000 US traffic. And with some advertisers paying up to $4 per cpm (US based), thats a really great deal for me. And that’s just the prelude. You can do more, “read more buttons” hot or not, voting scripts, and etc) Just do note that some CPM networks are very strict with some shady techniques and you’re account can be terminated, do it at your own risk!
Well one thing famous bloggers don’t like CPM is that it gives user a bad experience. Oftentimes ads are not good to user experience because they are unrelated. ANother is that sometimes they show flash ads that slows down your site! They also take a huge chunk of your income, 30-40%. Sites like Chow and Problogger could have had tripled their earnings that easy. But well it’s really bad to branding so I guess theirs no way they would try putting CPM ads on their sites…
How about you how do you find CPM ads? Have you considered trying and using them?