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MelvinBlog

A blog that chronicles my journey on online marketing, blogging, social media, technology and life.

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building relationship

How Long Can You Stay Nice to People

by Melvin · Mar 5, 2010

Recently I was reading a post from Rob Sutton about dealing with people w/c gave me a good idea on this post. We, as bloggers are generally nice to people whoever they are and wherever they come from. That’s why we look into each other more as peers rather than competitors. But everything has its own limit and today I am going to discuss to my experience with dealing with different types of people.

Generally when we were just getting started, we were nice as much as we could. I mean, if someone sends us an email on something, we would always respond. If someone comments on our posts, we are nice enough to reply back. That’s how we are.

Fast-forward to the time we became a bit successful and known, we know don’t have time to respond to people all the time, we are not as approachable as we used to before and it seems like we’re not the same kind guy we used to be when we were just starting. Admit it, admit it people.

Cold Hard Fact

Here’s the fact: When a blogger gets more and more popular and established, he/she becomes less nice, less responsive and less approachable. Struggling with keeping your feet off the ground (like before) is ALWAYS a factor. But there are a lot more to consider.

When people become more successful, he/she switches from socializing to more of managing and administrating. Because of the success, the blogger tries to leverage what he has either by starting a new business or by taking the current one on the next level. As a result, the blogger’s interaction with people as friends becomes lesser.

And With Being Nice

Being nice is not really mandatory. I understood this nature and that’s why few bloggers aren’t generally nice to their readers. I am a frequent lurker of WickedFire forum and if you know that forum, you know what I’m talking about.

Some people on the other hand, seem to morph from a nice person to a complete asshole. Either because of the success that he/she tasted or whatever. Do take note that is normal in today’s world. Success comes with responsibility and as we become more successful (or just by making progress) we also change.

To be fair and have a more balanced outlook in this post, it’s really hard to be nice all the time. Of course when we are just getting started, we are into this mentality of being nice or else not get noticed thing. We try to be nice to rude people. But as I’ve said it’s impossible to be, all the time.

As we get more and more positive mentions online, we also tend to get a lot of negative criticisms from some unknown people. And oftentimes we engage ourselves in bad-mouthing against them. Some even use their blog to bash those people.

I don’t know. I am nice to people, all people who have contacted me using my contact form were replied (even those annoying ones), I try to be as accommodating as possible here in this blog and that’s because I am intrinsically that way. But at some point I wonder and ask myself, how long can I stay nice to people?

Filed Under: Blogging Experience, Blogging Tips, Ramblings, Social Media Tagged With: being nice, blogger relationship, building relationship

Conversion Testing Is Old School

by Melvin · Nov 21, 2009

Anyone in the internet marketing niche would easily agree that conversion testing is vital. For those who don’t know it, conversion testing is simply doing different testings (a & b or c&d or whatever!) that could make an impact on conversions. Let’s say I’m selling an info product. I created several landing page with totally different looks. One has red fonts and the other one has white big fonts (just an example). After quite some time I found out that the white one converts 10% more than the other.

Conversion Testing Is Important Yet…

Doing several testings could give you an increase (or decrease) in sales as high as 200% BUT I’m going to tell you it’s mind-boggling. Why? Because you really have to study a lot of variables side by side! And these are variables that we rarely have control about.

Example is if you changed lets say you’re buy now button to orange and increased your font by 1px. Then you saw a 10% increase in your sales, does that mean the change in buy now button impacted the increase? or the increase in font size? Or maybe that’s because it’s promoted during weekends (where most people don’t go in office)? Get my point?

Testing is something that I have deal with for a long time with me being an affiliate marketer. Rotating multiple ads, using  several trigger statements, split-testing on different keywords, name it! And yet I don’t still consider myself a good one and mostly people really don’t become one.

Build Good Relationships Instead…

Yaro of Entrepeneurs-Journey once revealed he hates all conversion testing stuffs and so he doesn’t do it. Yet, he makes a good chunk of income with all his products and membership sites. And that’s because of how he was able to manage good relationship with his readers and subscribers, his potential customers.

Building a good relationship ALONE can make a big difference. And unlike conversion testing, this is something that you have control with. Write good blog posts, provide something for your readers, give free high quality products, reward loyal followers and the list goes on.

When these people at certain point see you sell something to them they would say, “Ah, this guy treated me well.  I learned a lot from him and he’s awesome. Regardless of whatever pitch, I’m going to buy because he has proven he’s for real!” Isn’t it heart-warming to hear that statement from your customers?

What Now?

All those testing and marketing stuffs have been there even before internet marketing started. And they would stay forever. But why jump into it if you can do it the different way, yet easier and probably more profitable? I don’t know but I think marketers have to start thinking “modern ways”. Love to hear what you have to say about it..

Filed Under: Affiliate Marketing, Internet Marketing Tagged With: building relationship, conversion testing, good relationships

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