MelvinBlog

A blog that chronicles my journey on online marketing, blogging, social media, technology and life.

Advertising

7 Tips Before buying an Adspot on Any Site/Blog

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I’m really skeptic about accepting guest posts here but w/me being stucked on my schedules, I would consider accepting some.

In this competitive world ,everyone wants to promote his site. People use various methods for the cause. But the best way is paid advertising. Although advertising blindly may result in nothing but loss of money. So here are some tips which every advertiser should follow before advertising on any blog/site

  1. Create a Good Banner :- This is a point which most of the advertisers miss out .But having a good banner is equally essential as choosing a good place to advertise. Having an attractive banner results in more visits to your site/product.P.S If you are not good in designing then you can get your banners designed at Digital Point Forums at cheap rates.
  2. Keep Up with your niche :- The point becomes quite clear from its heading itself.Advertise on sites related to your product/site. e.g advertising on a blog writing about WebDesign having a Unique Visitors of 100 daily will give you better results than a site about gardening and getting 1000’s of Unique Visits daily.
  3. Get the Stats :- Before advertising contact the owner or the admin of that site.Ask the site statistics like Monthly Visitors , Page Views etc. Dont simply trust the written stats ,ask for screenshots for stats and if possible ask for public stats URL (in case of sitemeter and some other statistic service which support it ) to test it yourself as screenshots can be faked.
  4. Not just the Visits :- While checking the stats, just not ask for number of visitors ,bounce rate and average time spent by a visitor. Average time is very important as the visits may be of low quality.Dont forget to check the alexa rank,incoming links, yahoo domain links.Use plugins like SEO Quake or Search Status to get important informations about the sites.
  5. Position of Ad :- Ensure that your ad is on a good position.Header ads perform better than sidebar and footer ads in most cases.
  6. Posting Frequency – Make sure you see if the blog you are advertising on has a high of posting frequency. More posts will result in more visitors automatically.
  7. Go for trials :- If you are not yet sure about a site/blog’s performance then go for a paid trial ad.You can get it for 1 or 2 days and can pay the site owner a small amount of fee for it.If you are satisfied with the amount of visits you get , then you can go and buy ad for long term.Better lose 10$ then 300$

This is a guest post Written by Siddharth from Technoworld

How To Get That Advertising

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Disclaimer: This is an article based on my experiences and wouldn’t guarantee anything on your part. People do things differently and I can say this is what worked best for me all throughout.

So I was being asked by my friends on schools on how did I get that many ads on my site while my site is new and unpopular? I told them “I just flaunt with advertisers”. That statement though, is just 1/4 behind the real thing about selling ads on your site. Many blogs have struggled immensely on finding advertisers on their blogs. The truth is you would really struggle! I know most people doing selling are new and unestablished blogs. Selling the spot is really hard especially when you’re content is a little out of place. So I have written here some thoughts on how to get advertisers for your blog (preferably for new blogs):

  • Putting affiliate links – It’s a rule of thumb that when your blog is new, then just try placing affiliate links there! It’s good and bad on some point, let me explain what I think. When affiliate ads are placed on your site, advertisers will come to think that spots are full and/or it would give them an ugly impression and will ask themselves “What am I getting here being the first one to advertise?” Obviously that’s a great point. When there’s only one advertiser on your part, make sure he’ll feel special because he’s the only ONE! It’s ok to put affiliate links as long as in moderation. For example in my blog, the only affiliate banner there is sponsored reviews and revresponse at the links part.
  • Sell yourself cheap! – This is always an issue on whether you are going to sell your blog’s space for cheap or not. Actually I pretty much believe starting out low is good, why? Because people love cheap prices? There are tons of people in digital point looking for super cheap advertising. If you are selling $20 on a banner and only getting 1 advertiser per 2 month, then why not sell it for $5 and get 4 in a month?
  • Show your booty hole what you’ve got. – This is one of the biggest misconceptions of people/bloggers. They tend to create an advertising page, then feel lazy and then just rush it. BIG mistake! Just saying you’re getting 1000 uniques a day is not enough. People look for proofs, they look for informations, they look for pictures. Showing it, makes people expect what they can get for a very cheap advertising. It also builds a good reputation around the blogosphere. Tell them your uniques, alexa, technorati, serp, countries where visitors originated, such those things. Maybe like this advertising page 😉
  • Contact them – This is common nowadays because it’s very effective. Most bloggers look for other blogs advertisers and contact them directly offering advertising. What I have learned here is that you have to be keen and logical. You cannot look at Shoemoney’s blog and then contact Clickbooth and asking them to advertise. Just look on how the advertisers are targeting channels. Some target niche blogs, some do target blogging tips blogs and so. Example here in my blog is the Blogriffic advertisement. I have seen that advertisement on some small blogs around the blogosphere. From that point, you can see that this is an advertiser willing to take advertising on small blogs and not on risky and costly ones. After that I contact Salwa and offered him her my advertising page and she said she would. That easy!
  • Get a great theme – This one is a no brainer. You don’t expect to handle ads with a Kubrick Theme. Heck this one is so easy as there are so many many many themes compatible with block ads and others.

Again this is what I have used for the past few years and have found it effective for me. You may not agree with me at some point but I am sure some of this are self-explanatory. If we are different in thoughts here, then how do you do advertising on you’re part?