Payout bump is simply an increase in a payout for a certain offer in an affiliate network. It’s usually a 5 to 10% increase, say for example I am promoting a certain ringtone offer that pays $15 per lead. Because I am generating huge traffic to that offer, I tell my affiliate manager to increase my $15 per lead and after some talk he then upped my payout to $16.5 per lead. A lot of affiliates are getting these bumps, super affiliates, medium and small affiliates. Of course when you’re just starting and you have never driven them a lead and you ask for higher payouts then chances are you’d be ignored. Since 95% of affiliates are “dead affiliates”, only few can manage to get these bumps.
Did I say few? Maybe I can restate myself. 🙂 Actually bumps are applicable to any type of offer, yes even email and zip submits. Most people are not even thinking of asking because they always think what they are making is small. That’s wrong! Actually, you don’t really need to produce a high number of sales/leads a day to increase your payout. Last year, there was an offer I was just making a small $5 proft a day and when I asked my manager to increase the payout, I was surprised that he just sealed the deal immediately. It’s really easy to have an increased payout and I’ll show you why:
- They expect you to do that – That is actually so true! Most merchants that have offers with affiliate networks are always hoping to fish a super affiliate. And even before someone asks for a bump, they already have prices in front of them in case someone asks for it. Remember the merchants nevertheless just want the exposure and they understand that in order to get more, they have to pay more.
- Saturated market – if you look on offers within an affiliate network what you would notice is that there is a lot of offers within the same niche. With that being said, these merchants understand that in order to stand out they have to make themselves look more lucrative to the affiliates. I mentioned earlier that there was a certain offer that I was just making a small profit yet I still manage to get a pay out bump. Why is that so? It’s simply because that offer has a lot of similarities with other offers. they understand they have to stand out. They know that if they would turn you down, you would go elsewhere and they don’t want that. The point here is that you’re giving them no option. Take it or leave it.
- Affiliate managers wants you to become super affiliate – this is very true. Most people don’t really see the value of affiliate managers. What these affiliate managers want is for us to become super affiliate because they know they would just benefit if we are benefiting from them. They give us the best tips, best offers because they want us to work harder and earn more.
So how do you ask for increase? The thing is it really varies and it depends on how people do it. But I think it’s interesting to let you know how I do it. Here’s is exactly the message I keep on using everytime I email my affiliate manager. 🙂
Hi, I think I’m driving nice traffic to this offer and I have been doing it consistently for almost 2 weeks now. Basically I want more profit and I would like to ask for an increase in payout. Let me know what you think. Thanks
So you see, it’s really easy. Most people say it more unhumble, but again if you’re just small and medium affiliate, just remember to be super polite. You know what I mean. 🙂
That’s some great advice. I’ve never thought about doing that. Didn’t sound like you need much negotiation tactics there. Just gotta increase my affiliate sales!
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You have to be a high producing publisher to get serious consideration for increase in affiliate commission. I am sure that Tyler Cruz gets paid a higher commission because he makes the affiliate network a lot of money
Simply by asking for a payout bumps will surely increase ROI for any given campaign. Thanks for sharing..
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Nice post there. You say it quite humbly to your affiliate so he would agree now wouldn’t he?
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Hey Melvin,
Assuming you have driven the affiliate a few leads at this point and they have made some money.. How long would you generally wait before you ask them for the bump? Would it be a smart idea to research the company first (i.e. if its a large company it might not be possible?)
anyways, this is a great article.. add +1 to your subscriber list..
thx,
locke
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Actually the researching I think is done at the start even before you signed with an affiliate network. If you’re pertaining to the merchants itself, you actually dont have to worry about them. Basically your manager will contact them and if they agree (which is most likely the case), then its the aff.networks responsibility. I mean every merchant in a network is legit and I haven’t had any experience wherein they’re not
You have some really nice affiliate tips. I could have tried for the payout bumps only if I was good at affiliate. First I need to be good at affiliate.
You have got a nice blog. I also like you witting. Keep on. I have to check you blog for some more time.
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Hi Melvin,
Great topic here! Many people do not realize they can request more money!
I joined AmpedMedia 2 months ago when I learned about them through a challenge I was participating in. Last month my account rep called me and offered me more money on the offers I was doing really well with!
I did not even have to make the call! She called me!
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Yeah actually amped is very hyped with bumping your offers. One time my am there emailed me just asking what offers do I want to have a higher payout. They’re generous. 😉