This is a guest post by Amanda Green
If you’ve just started a new business, building your online reputation is very important. There are many consumers who now research companies they’re thinking of doing business with before they buy any of their products. Having positive comments posted about your business and its products will help convince many of these consumers that they’re making the right choice by doing business with you.
The key to building a good reputation from the beginning is to start out on the right foot. Ensure that all of your products are of high quality and that your business policies are not only fair, but also clearly posted on your website. This will reduce the likelihood of someone posting complaints about your company because they were dissatisfied with the products and services they’ve received.
You can start building your reputation simply by using your own website. Allow your customers to leave ratings and comments about products they’ve bought from you. Include a discussion forum on your site where people can ask questions, as well as share feedback and tips about the products you have available for sale. These are all things that are used by some of the top online retailers. It will also allow you to catch on to any customer dissatisfaction and resolve the issue proactively before the customer goes and posts negative comments about you on other websites.
As for comments about your business on review sites, personal blogs and industry related discussion forums, these will come naturally as your business grows. If people are satisfied with what you have to offer and found your products to be useful or very well priced, they’re more likely to write about it online to share their opinion with others.
Remember that internet reputation management is an ongoing task. Once you get going, you should monitor review sites, related discussion forums, blogs and social networking groups for any mention of your company. If there are any negative comments posted, you should quickly address the issue to show that you care about your customer satisfaction levels and are willing to correct any problems rapidly.
Remember that building a positive reputation online first involves giving your customers something to be happy about. If they like your business, many of them will leave comments about it online. As your sales numbers grow, so will the amount of positive information about your business, thus helping you build a solid reputation online.
That was a really informative post indeed… 🙂 Sometimes, the fear of ‘aggressive negative comments’ just to spoil our reputation is really hiking, esp for budding entrepreneurs! And most importantly, active engagement with the users, fans and customers online is very essential. Can i know if there is any detailed guide on Internet Reputation Management?
This comes at exactly the right time because I just started to promote my new startup. Good point about “building your reputation by using your own site”, I think once you enjoy using it it’s a whole lot easier to convince other people.