Revamping something is one thing that is always feared by people for two reasons, a) is because they’re afraid that everything or mostly that they exerted would put into waste and b). because of skepticism. It’s really hard and there’s no doubt that it would take much thinking and suggestion to actually decide on whether its time to change or not.
I myself had been into these situations. With affiliate marketing for instance where I mostly do my campaigns via PPC and Facebook ads, there were times that I had to change my strategies to adapt to some changes in guidelines that these networks usually impose (especially Facebook). The hardest part of this is that sometimes strategies that have worked a lot of times for you are the ones that you need to revamp.
This can also apply both to internet marketing product launches and just the typical blogging. Over the past few years we’ve seen so many guys changing their strategies/marketing tactics on their business. For instance Shoemoney which came from the pay-per-click/ringtone affiliate marketing has been into list building and product launches as you can easily notice if you’re subscribed to his email list.
Traditional marketers like Jeff Walker, Frank Kern and other ones are getting more into content-based stuff. You can see them tapping blogs or even incentivizing something for their joint ventures.
Another great example is our blog marketing plan and strategies. Before, its more on the more active you are, the more traffic you can pull. If you can be a top commenter on 20-50 popular blogs then it may alone be enough. These days it still works but we have to be more creative in order to justify a good return for our efforts. As you can see guest blogging seems to be the “in” thing since at the start of the year (although it existed a long time ago). Who knows, maybe next year it will not be as effective as it is right now.
Bottom line here is that marketing is a continuous refining process. There may be something that works superbly for now but is obsolete tomorrow. There are also some factors to consider like FTC intervention, saturation, legal type of stuffs and so on which just makes things more complicated. What do you think?
That’s a tough one to answer, you’ve written pretty well perfect 😀
Guest posting might go out one day, if everyone realizes that they want their blogs back and not to be dominated by other writers 😀
Hi Melvin,
as you said there is no guarantee that if something worked yesterday it will be working tomorrow as well. The environment is constantly changing whether we like it or no. The only thing we can do is constantly adapting on these changes.
Regards,
Adam
Hi Melvin
Being relatively new to blogging I have watched and read with interest all the different marketing strategies employed by the big names. For myself; even in planning my marketing for when I do moneitzie my blog I have had to adapt as some of the things I thought I would do are not now the best options.
I am learning heaps from visiting other blogs and hearing others experiences so thanks for sharing your thoughts on this important topic.
Patricia Perth Australia
right mate…i too think commenting has become old and i need to think something new to get good new traffic
This blog gives an excellent message. I always tell businesses, never just write your marketing plan, and file it away. Always keep it handy, and once a month sit down with a cup of coffee for an hour or two and go over it. See what’s working. See what’s not working. Make changes and adjust. Add that “Guest Blogging” strategy. Look into new sources of income, and look into changes sources which are not working…
And bloggers need to do the same. Well put Melvin 🙂
Hi Melvin, I like to think that at this stage my marketing plan remains the same but you’re right things change and you have to adapt to the change. Refining the process is a matter of discovering what works for you. At the end of the day you wanna settle with what works.
Exactly. Some blogs these days are dominated by guest writers to the extent that they no longer need to post anymore.
you’re very much welcome Patricia. 😉
Exactly, that’s why I don’t really have a marketing plan that is fixed. When I create one, I make sure that I could change it easily or have some sort kind of a flexibility
The most critical task.Once you have designed it then you have to follow it…But in some cases if you forget some steps then all the work done is equal to nil.
Great Blog…really i like idea.thanks for sharing
Changing strategies from time to time can be very difficult because you already know the process then suddenly you need to adapt another new way in order to continue your business. In that case, you can’t do anything because you’re not in control of the policies of these companies. If you’re into marketing, you need to be flexible. You need to always set a back-up plans whenever you’re doing everything. That’s how marketing both in offline and online businesses works.
I always try to make my marketing plan very flexible So I can change it anytime according to needs and situation