You Need a Pitch for Your Blog, Here’s Why

Most bloggers are blogging in a certain niche and if you’re reading this blog for quite some time you probably have heard me say that having a clear niche is very important to be successful in blogging. Gone are the days where you could just blog about anything and expect a heap of traffic in return.  When I was just getting started, I pretty much did things that way. I felt, “oh, those are for just those sleazy marketers or just for get-rich quick scammers”.  But it didn’t take long for me to realize that hey maybe I really need one.

Darren Rowse 31 Days to be a better blogger eBook calls this an elevator pitch, wherein you have a very short space and time to pitch what is your blog really all about to visitors, especially new visitors. This also helps you as blogger to have a nice idea of what to post and what to not. If you’re blogging about car insurance, then pitch it in the way where the visitors can find it unique. You also need to find an enticing angle to present it. Just pitching it as a “great [niche name] blog” is not enough.

Ok I know what you are thinking. I know you’re saying “Im not a salesman and I never want to sound that way!”. I don’t want either! In fact, I really haven’t sold almost any stuff here in my blog. I don’t sell info products (I did for 1 month last year), I don’t do consulting, I don’t psyche you that what I provide costs $XXXX amount).

The truth is a blog pitch doesn’t really need to become like a traditional pitch. If you look at the most successful blogs in this niche, you really wouldn’t think they’re hardselling or pitching something that sounds like they’re selling. The ever famous Shoemoney’s tagline is “Skills to pay the bills”. Not that he says he’s a make money online blogger, but still people come to him as an authority.

By bringing in your blog’s pitch, you’re making a clear and concise detail on what your readers should expect in your blog. You’re telling them ‘hey I’m in this industry, Im an expert in this field’. But of course, your pitch must stand out from the rest so you should not just make use of old generic ones.

Another good reason why you need to have one is to target your audience very well. All of us want a huge number of audience. Unfortunately, it’s all useless when some of them are not really aligned to what we offer and present. Isolating the right people as our audience is crucial for having a tight and well-targeted blog readership.

Final Words

So by now, you should’ve already understood the value of a pitch or elevator pitch for your blog. If you still feel you don’t have a pitch for your blog or you are unsure whether its the proper one, then take some time to think one. If you, yourself is not clear about it, then how would you expect your readers to get it too?

What do you think about elevator pitch for blogging? What is your own pitch for your blog? My blog pitch is “Internet Marketing for Bloggers” or some variations of it. I would be pretty interested to know yours as well.