This is a guest post by Charlie Brown.
Any sensible entrepreneur wants to squeeze a dollar out a dime because after all, you are out there to make money, right? You need to be able to get the best quality of products and services for your business at the lowest possible price in order to make any kind of profit.
While that is good business sense, it can sometimes be taken too far. There are areas where quality can be compromised because of cost (not recommended but understood) and there are other areas where you money should not be an object. One of these areas is web design.
Your website, in fact, every one of your web pages is the face of your business to the world. Potential investors and clients will get a feel for who you are and what you are about from how your website looks and functions, and of course the content it has. So you really must put your best foot forward here and spend as much as you can on good quality web design.
There are certain irreducible minimums when it comes to the elements on your website and these are the things that you should concentrate on when requesting for web development. That way, you don’t go over budget but still get great quality work done.
The first thing you need to do is ensure that your website has good hosting. You do not need to be on a server that has anything less than 99% uptime. In addition, the company should have great technical support and customer service to help you navigate around technical issues efficiently. Make sure to compare prices here as well and ask around for a recommendation before you settle on one. Your web designer should also have some ideas on a good hosting site.
Next is to have a beautiful home page. This is the face of your business and should be made to look perfect for your kind of business and target demographic. Your home page’s design and function will go a long way in building your reputation for professionalism, relevance, excellence and a host of other factors, so make it count. The same level of quality should be reflected on the rest of the web pages as well.
You should ensure that your website is user-friendly. This refers both to you and to your visitors. It should be designed in an organized manner and be easy to navigate so that the visitors can be led through the site to the product or service desired and eventually make a decision on it. Don’t make it cluttered or complicated; just clear and simple. You should also be able to make necessary changes and updates without calling your web developer all the time so ask for a good content management system with your website.
It is also important to have a clear call to action on all your pages. Make sure each page directs the visitors to doing something regarding what they have just read and seen. This simple function will ensure that your website is successful and that your business will also be successful.
About the Author
There are few things that people look for in a good website and once you have them, you will be well on your way to success without breaking the bank. For more information on how you can get an affordable website design for your brand or business, visit our site by clicking on the link.