Revamping something is one thing that is always feared by people for two reasons, a) is because they’re afraid that everything or mostly that they exerted would put into waste and b). because of skepticism. It’s really hard and there’s no doubt that it would take much thinking and suggestion to actually decide on whether its time to change or not.
I myself had been into these situations. With affiliate marketing for instance where I mostly do my campaigns via PPC and Facebook ads, there were times that I had to change my strategies to adapt to some changes in guidelines that these networks usually impose (especially Facebook). The hardest part of this is that sometimes strategies that have worked a lot of times for you are the ones that you need to revamp.
This can also apply both to internet marketing product launches and just the typical blogging. Over the past few years we’ve seen so many guys changing their strategies/marketing tactics on their business. For instance Shoemoney which came from the pay-per-click/ringtone affiliate marketing has been into list building and product launches as you can easily notice if you’re subscribed to his email list.
Traditional marketers like Jeff Walker, Frank Kern and other ones are getting more into content-based stuff. You can see them tapping blogs or even incentivizing something for their joint ventures.
Another great example is our blog marketing plan and strategies. Before, its more on the more active you are, the more traffic you can pull. If you can be a top commenter on 20-50 popular blogs then it may alone be enough. These days it still works but we have to be more creative in order to justify a good return for our efforts. As you can see guest blogging seems to be the “in” thing since at the start of the year (although it existed a long time ago). Who knows, maybe next year it will not be as effective as it is right now.
Bottom line here is that marketing is a continuous refining process. There may be something that works superbly for now but is obsolete tomorrow. There are also some factors to consider like FTC intervention, saturation, legal type of stuffs and so on which just makes things more complicated. What do you think?