We knew it was only a matter of time before Google finally (completely) kills the ever famous toolbar pagerank and it seems to have been validated by a Google employee.
The toolbar PageRank is basically the “Google PageRank” of a page that appears when you have a toolbar or use a tool that shows it. Ranging from 0-10, this metric demonstrates how powerful a page is search-wise. Most websites have a pagerank of 0 to 2 while the big ones like Adobe, Yahoo and Google themselves have a PR of 7 to 9.
It was October of last year that Matt Cutts declared PageRank not being updated anymore but there was an update to it December of last year. Now recenty John Mueller, a Google employee has declared that we will not see an update anymore in the toolbar.
PageRank used to be a key metric for advertisers in determining the value of websites and blogs but it has declined over the past couple of years. SEOs, on the other hand still find it valuable and it’s interesting to see how it will impact the industry in terms of the whole link building scheme. Am I still gonna benefit from getting a link from a high PR site? What if that site’s PR is no longer up to date as Google stopped updating it? Should I still look at a site’s toolbar pagerank?
Should be interesting to see how it will unfold in the next couple of months and years. Remember, the real pagerank is an ever updating rank that is always part of the search algorithm. Toolbar pagerank is what’s being displayed and is more of Google just giving a rank to a site for the sake of giving a number to output as a rank.