This is a guest post by Amanda Green
Many bloggers have recently experimented with video use on their site. While there are many different challenges and considerations that one should keep in mind when making the transition to video, one benefit of the medium is abundantly clear: video, when incorporated correctly and on the right type of site, can almost guarantee a boost in traffic as a result of its use.
Why is this? Let’s take a look at some of the main reasons:
-Higher search result ranking. Several studies have shown that Google’s search results, in an effort to provide a broad range of search-friendly content, has a policy of strongly favoring video results over written ones. In fact, a piece in video form is almost fifty times more likely to organically make the front page than a similar piece composed of text. Video, then, can be an instrumental tool in bringing first-time visitors to your site.
-Differentiated content. Video naturally adds a diversity of content to a website. This can keep things interesting for both the blogger and for the loyal reader, but it can also have the effect of making the blog more appealing to more people in the first place. Some people are visually-inclined by nature and are likely to find a site with a good video mix to be highly appealing. Such diversification helps turn a greater percentage of first-time visitors into loyal returners.
-SEO benefits. Video further offers numerous SEO benefits that can translate into larger traffic volumes. For example, a blogger who effectively uses video tags, establishes video libraries, properly embeds streaming features into a site, and integrates with social media can boost his search result ranking and inbound traffic while lowering bounce rates. You may want to consult an SEO advisor for further link-building and integration assistance.
-More money. Finally, video posts can bring in more money for a website, which in turn can be used towards marketing approaches that generate exposure and traffic. The reason they procure more money is because advertisers have been flocking towards embedded video advertising in the past 1-2 years – and they are willing to pay high rates for the privilege. Bloggers who incorporate the medium correctly can consequently expect more money in their bank accounts and greater spending flexibility for their business credit card or credit card low APR.
These are the main ways that video blogging can help you boost traffic towards your site. While video is not appropriate for every topic or area of content, those bloggers that find a use for it can certainly reap substantial rewards as a result.