How I (Literally) Doubled My Blog Advertising Income

AdvertisingIn one of my featured posts, I discussed about how this blog currently makes money including all the tools and the reasoning behind the monetization tactics I use and how I do it. The post was received so well that I got some questions asked privately asking for some more additional clarifications. I love helping people out so I did walk them through as much as possible but of course time is so limited that I can’t do that to everyone.

In the last post, I did make mention that direct advertising sales is highest source of income for this blog. I know a lot of bloggers have this as their  primary monetization model as well but also I realized that a lot of other bloggers are having so much trouble with it.

In this another lengthy post, I’d  like to discuss how I literally doubled my advertising income through the past few  years. And here we go:

Pre note: This is not, at all, a walk-through on how to do blog advertising. Its mainly a post where I share how I doubled my advertising income. That being said, consider this post as a post targeted to intermediate to advance users who may probably be already making money with blog advertising. Also there’s no traffic tip in this post.

Getting the right tools & technology

When I started, I installed OpenX on this blog primarily because I have been using it on my other blogs created before this one. And OpenX is really an awesome free tool because they have all sorts of features that are available on so many other paid tools.

Not too long, I realized that I have to jump on the OIO Publisher bandwagon. Again in case you don’t know, OIO is an advertising manager platform that handles the advertising for you. This means that you no longer need to manually accept payments, add banners, track expiring date and stuffs because OIO does that all for you.

It costs $47 with an unlimited use so you can pretty much use it on every of your site. It’s beneficial first because, you can manage ads literally with your hands tied back (heheh, a marketer’s usual hype) and second because it pretty much works alongside any other networks and integrates well with almost all payment processor. It does also have tons of features like geo-targeting and stat-tracking.

Note: If you still does not have OIO Publisher on your blog, you are very fortunate because OIO gave me a coupon code that entitles everyone to a $10 discount. By signing up with OIO Publisher under me, you get the unlimited usage license for just $37 which is definitely a huge steal. Click this link now and make sure you enter BLOOM-MELVS to claim your discount.

Alternatively there are other third party networks that you could look as well like BuySellAds and AdvertiseSpace.com, both of which sell your space for you in exchange for a revenue  cut (50%). Some people do well with those networks and while other prefer using OIO to keep profit 100%.

Setting Up the right Advertise Now Page

It’s funny but one of the most viewed pages in this blog is the advertise now page which goes to show that potential advertisers really care about the stats. The mistake that I mostly see with other bloggers advertising page is that the statistics are not as comprehensive as it should. Usually they just put paragraphs with no proofs at all or worse they don’t even use  any screenshot from Google Analytics and other logs.

You have to understand that advertisers spend soooo much money in their campaigns and as a wise person, what they want is to get a good bang for their buck. Oftentimes they buy space from as much blogs as possible and then track what’s doing well and what’s not. By having  a “proper” advertise now page you’re giving them a clear and concise information of what to expect in your blog.

Don’t Direct Link to the Payment Page

Most people who use OIO Publisher or other third party tool does the mistake of linking their Advertise now box directly to the payment. Why is that a problem? It’s a problem because there’s really no value from the advertiser’s side. I mean if you put yourself in their shoes, you don’t want to buy an ad space without knowing the stats first right?

I conducted an test last year and found an interesting result to where a lot of advertisers will buy an ad space when you direct link it to the payment page while a good number of advertisers will buy but then subscribe for future payments when you send them to the advertise page. You see, a good advertising page builds trust and I have some advertisers here who are advertising ever since last year which I thought was pretty cool.

Giving them reasonable pricing

I understand that all bloggers value their traffic as much as they could but sometimes you have to bent a bit to make things work. It’s not really that you’re selling yourself cheap but its more of determining how the marketplaces prices it. Jeremy Schoemaker even told us before that he is selling initially his ad spots for like 2/10 the price.

Another reason is that you want to build relationship with these advertisers. A lot of times when an advertiser talks with me, he usually asks for an initial month discount and most of the times I accept it. I understand that banner ads have very poor clickthroughs and as a blogger, you want to establish that relationship where you can let people know what they can get from you and how they can benefit.

Stalk, look around

The one thing that’s so good (or so bad depending on where your siding) about online business is that it’s very transparent. You can easily stalk on what others are doing, how they are doing it and stuffs.

Just the same with direct ad sales. One of the tricks is to always look on blogs within your niche and observe who are the advertisers advertising. Then contact them up and tell them you’re offering advertising as well. There’s a good chance that they will respond since most of them are just small business owners and chances are they’d negotiate with you to push their campaign through. That’s because they understand it’s all about market penetration and branding. Once a brand gets through these markets, it’s amazing how it spreads like fire without that much effort at all.

Outsource

I have pretty come to a point now where I have already appointed someone to do things for me. For instance, every two week or so a person I hired would go to all webmaster forums, find advertisers looking for related advertising and offer them the space. He also does a listing on big boards highlighting advertising on my blog and the benefits of it.

If you’re going to chase advertisers (there’s no need to when you have a nice blog like me. ;-) ), it’s almost essential to have someone working for you, contacting advertisers, flaunting the benefits and such. That makes the process very automated at the end.

Blog Advertising is STILL hit & miss.

In this post I didn’t hold back anything, I completely shared to you how I grew my blog advertising income. But still at the end of the day, it’s still a hit and miss income opportunity. A lot of people still claim it as an unstable way to make money from blog and that’s true. If you’re into making more, you would want to definitely work more on a more “in-house” and consistent money maker w/c can bring you more money without having the need for tons of traffic.

But of course if you’re like me and you have those wide sidebars and nice spacings, you might as well just leverage your traffic too and benefit from selling these spaces. After all, probably 80% of blogs still make money from blog advertising. And do take note that they are doing it, without really sacrificing their more profitable monetization ways.

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Comments

  1. my blog is still in the starting days and i do not expect much out of it…so there is no question of advertising…but i believe that if you show true stats to the visitors and give them the lowest price among the competitors, you will surely get advertising calls
    Tushar´s last blog post ..What Advantage a List Post Gets to You as Compared to Simple Posts?

    Melvin Reply:

    Right. I think not expecting anything especially when just getting started is a big key for me since I was able to focus more on driving traffic than monetization. I know sooner you will start reaping the benefits of your hardwork as well.

  2. Hey Melvin,

    That’s awesome to hear man.
    I used both Buysellads & advertisespace and not got any success. Advertise page is something, that i have to create. Very Useful post.

    Btw. How your marketing tip contest going on? I not see any buzz/rush about your contest.

    Thanks for sharing this great Post.

    ~Dev
    Dev | Technshare´s last blog post ..Project Update: New WordPress Blog

    Melvin Reply:

    It’s doing well although I only have a couple of entries yet. If you join right now, you will grab a certain spot immediately. :)

    So join now..

  3. Oh, so that’s how it is work. Ok, I am working on my advertise page than.
    Dana @ Blogging Tips Blog´s last blog post ..50% Discount for FreshLife, The Newest WordPress Theme from Theme Junkie

  4. Thanks for the information again Melvin.
    So, if I look at your blog and count the ads on the right panel then can I assume you are doing this program with all eight spots under “blog sponsors”?
    curtis´s last blog post ..Can You Make Money With Adsense?

    Melvin Reply:

    Not all of them are sponsors, I think one of them is an affiliate link and so far that link is making me more than what a one 125X125 banner costs which is a pretty good reason to keep it.

  5. Thanks for discussing this type of topic, only a view blogger can do this, I think I will try OIO on one of my blogs and see how it work before I spread it out to other blogs.Moreover over, I can I charge reasonable price. At times, I think I under charge and sometime I think I under charge.

  6. I just started my new blog… there’s no reason of placing advertising page over there but i have another blog, which have huge traffic of 2,000 per day.. So, i’m thinking apply your tips to put an advertising page over there… I’ lacking Adsense Clicks on that blog… :(

  7. Sweet tips Melvin, I will implement some of them cause I could always use more money. :)
    Mathew Day´s last blog post ..How John Chow Makes $40K Monthly Blogging-FREE Ebook | Win iPad

  8. Nice tips Melvin… and it’s nice to know that your a “kababayan”. I wish I started young as you did… very inspiring.

    I may start a blog real soon (hopefully real soon). :)

  9. I’m still new in blogosphere. I hope that my new blog can really achieve what you have achieved now. I’m trying to make my Advertise Page for my blog now. Thanks for your motivation! :)
    KS Chen´s last blog post ..MyBlog2Day Contest – $800 Cash Prize and Premium Themes Giveaway

  10. Congrats on doubling your income.. Lots of people start blogs but few experience success.

    Keep it up man. I want to see a blog post next month about how you doubled your income again :)

  11. Actually, there are a lot of things that needs our effort to go for private sale, so I think the easiest way is to monetize our blog with Google Adsense or several PPC networks first.

    I do agree that, it is bad to directly link to advertise now unless you have provided a comprehensive stats, evidence…..That means a good advertise now page that can attract advertisers to pay for
    Tinh´s last blog post ..Blogging is The Best Way to Get Started & Here’s Why

  12. Till now, Google Adsens is only way to earn money for me. Can you suggest some alternative way out.
    Jaydip Parikh´s last blog post ..Why you should Comments on other blog ?

  13. Your article is very good and informative, one reason I like BuySellAds is that when someone clicks on an AD it shows the pageviews the slot has been getting the last 30 days and shows you how many slots are available. This feature alone is worth giving a % of the advertising costs instead of having to constantly update my metrics monthly for my advertise page on a blog.

    Most bloggers who purchase a 125 ad clearly want to see how many views/clicks they will get, while advertisers who want to purchasing links are more interested in pagerank from my own experience.
    Justin Germino´s last blog post ..Edit and Save ICO Images with PaintNET

  14. Melvin, have you had any success using AdSense on your blog or similar programs. I would think they would do much better on a decent traffic blog than monthly advertising spots. What are your experiences with PPC types of programs?
    Aaron´s last blog post ..Free Blogs

  15. thanks fr mentioning us in the article! Quick correction, however, our payout is 75%, not 50% which is a big difference :)
    todd garland´s last blog post ..New Features- Facebook fan count &amp tweet this

  16. Bookmarked – most of your experience shows you have excellent business sense, and I really like your whole “work with your advertiser” approach. One day I’ll have ads up, and I want this post as a reminder of the attitude and approach I want to take.
    ashok´s last blog post ..Posts on Anime- Movies- One TV Show and One Book

  17. One area that a do-it-yourself vinyl siding installation can cause problems is not realizing how it contracts and expands. The siding will expand when it is heated. Therefore, it is important not to cut the pieces tight or to nail it tightly to the exterior wall. If applied to tightly, the siding buckles once heated. Although you may have a tendency to drive a nail deeply in other situations, do not do so when it comes to applying vinyl siding. Consider that when it gets cold the siding will also contract. Moving either way necessitates applying vinyl siding taking this into consideration.

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