MelvinBlog

A blog that chronicles my journey on online marketing, blogging, social media, technology and life.

Archives for January 2010

What is Problogging & A Look at Some Pro Bloggers

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Problogging is a word that’s not new. If it sounds new to you, then probably you are living under the cave. Pro blogging simply stands for professional blogging and today I would like to talk about it more from my own perspective. No worries as I’ll assure you that this is no generic article.

Each and everyone of us bloggers want to be called as professional bloggers but in reality we’re not. Professional bloggers are simply the ones who do blogging as a business, more specifically as a primary business. They usually allot 6+ hours per day with their blogs, mostly dealing with content and marketing. That being said even though I am spending a lot of time blogging, I cannot still call myself as a problogger because I am student.

It’s also a big misconception that you can look like a professional one by blogging with perfect grammar and great fluency. Again its a total misconception. Although I don’t want to imply the mentality of speaking like a moron/douchebag, you cannot just focus too much on how formal your way of speaking is. At the end it’s all about gaining popularity and capitalizing on it, not boasting your English degree.

So Im going to take a look at some probloggers today. Obviously, just earning a big amount of money doesn’t mean you’re a pro blogger. Anyhow, here are the great examples of bloggers who do professional blogging.

  • Darren Rowse – is the pioneer of professional blogging. I probably have never seen a guy who is as dedicated as Darren in this world. He blogs at ProBlogger.com and some other many sites. What’s amazing with this guy is that you can take a look at all his blogs and easily notice that they are all established in whatever niche they are. Although he’s a bit conservative in terms of making money, I still believe he makes a heck of cash with all of his assets in the internet
  • Yaro Starak – Yaro is my favorite blogger. Although he’s not the earliest person to do blogging, he probably is the first guy to leverage his audience best by offering a membership site called Blog Mastermind. Since then it really exploded his expertise on the subject matter where he gained a lot of reputation and trust. Look at Yaro as a blogger who got interested in internet marketing, studied it and mixed it with blogging superbly to achieve who he is today now.
  • John Chow – Ok it took me 5 minutes to decide whether I should include Chow in this list. After all he’s like Shoemoney. The only difference though is that Chow has no other big  business aside from blogging w/c is why he’s in this list. John is the best example of a pro blogger who doesn’t need to have perfect way of expressing things in word.
  • David Risley – It was only last year when I stumbled upon him and his blog. Some of you may not even know him yet. If not it’s your best chance to know him @ DavidRisley.com. He connects with his readers well by just blogging spontaneously. David is a problogger even before the term existed but he just started building his expertise couple of years back. If you’re looking to build a blogging business, then head on and grab his six figure blogger blueprint (Don’t just get afraid of his large voice!)

Okie dokie. As always I’d love to hear your opinions on this and your thoughts about problogging. Also do you have any other suggestions out there for professional bloggers? Or do you think someone in that list doesn’t deserve being included?

Crazy Dog T-Shirt Review – Cool Shirts to Promote Your Site

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This is a paid review sponsored by Crazy Dog Shirts

If you’re blogging for quite some time, you would easily notice that one of the most underrated ways of promoting a blog is by sending out tshirts to other bloggers in the same space. T-shirt marketing falls under the category of guerilla marketing and as we all know this type of marketing is the most inexpensive type yet it almost brings the same result.

Back to shirts, today I would like to introduce to you Crazy Dog Shirts, a clothing company that aims to provide low-cost but high quality shirts. The shirt starts at $7 all the way up to $20+. As I was browsing the site, I have noticed that there is no scarcity in Categories w/c for me is a good idea. If you’re old school there’s the 80’s shirts for you, if you are part of this generation, you may like the modern shirts. But if you’re like me, you would definitely love the Offensive Shirts designs.

If nothing there suits your taste and you want a custom one, they’re offering custom designs too. I checked the price and it’s up for just a little under $15 which is cheap if you ask me. We, as a bloggers totally know the importance of having a unique brand to spread. This year I’m planning to use t-shirt marketing as a way of promoting my blog. And too stand out, we have to be unique in choosing the design that will represent our brand.

Crazy Dog Shirts also ships it to anywhere in the world I believe (obviously I can’t speak much because I don’t live in Africa) and they are charging a fairly cheap shipping fee w/c is above 3 bucks. Overall I like the site, I think they are unique in terms of  getting their site out in the blogosphere (you probably noticed some reviews already). And to add the price is cheap compared to other t-shirt companies out there.

Have you had any experience with Crazy Dog Shirts before? Share it with me!  If you haven’t checked them out  yet, please do so now by clicking here

Demand & Supply – Understanding Blogging Economy

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Currently Blogging is one of the greatest Internet Marketing Model. While many people use blogging for personal purposes, some use it as an Internet Marketing tool. The few people who use blogging as Internet Marketing tool are the ones who want to earn money, reputation and fame. But only a very few percentage of them succeed.

One of the reason of success of these successful bloggers (whom we call pro bloggers) is the understanding of Blogging Economy. The understand how to utilize their resources, where to invest and how to balance Demand and Supply. Demand and Supply is core of any kind of Economy. The relationship between demand and Supply underlines the forces behind the allocation of your blogging resources in the most efficient ways. It also decides the price (may not be a monetary value) of your content in the Blogging Community.

Before we proceed any further let us define Demand and Supply.

Demand refers to how much (quantity) of a product or service is desired by consumer. The quantity demanded is the amount of a product people are willing to buy at a certain price.

Supply represents how much the market/producer can offer. The quantity supplied refers to the amount of a certain good producers are willing to supply when receiving a certain price.

How does Demand and Supply work for Blogging?

In blogging, a blogger is not always selling. So two cases arises, one when a blogger is selling his content (posting article/post) for free and other when a blogger is selling a product or service for a price.

CASE I: Blogger provides free information through an article/blog post

Here the commodity (information) is free to everyone, so money is not a factor. When something is free, it means the supply is theoretically infinite. The demand of the content decrease and so does its value. Now to increase the value of your content, we need to increase the demand. And since our commodity is free, its not that simple. There are two different ways to increase the demand.

  • First is decreasing the supply. But practically it is not possible to just decrease the supply. In case of a blog post once posted is available to everyone. One way to decrease the supply will be to password protect the whole/part of post. You may also consider having a free members area where selected few have access to the content. This way you virtually decrease the supply. This will only work if your content had high demand before.
  • Second is allocation of resources. Allocation of resources in blogging means investing more time (if required money) to research the topic you are about to write. Write the post in a unique way or better with a whole new perspective.

CASE II: Blogger is selling some product or service

Here the commodity is not free and those who want it or need it have to pay some price. When you are selling something, the price is decided by the demand and supply in the market (here blogging community).

When money is involved, it becomes easier to understand the market. Price decreases with higher supply and increases with increase in demand. So if the product/service you are selling is available elsewhere in plenty (may be lower price) you will have to decrease your price too. But if the demand is high and supply is low (only a few more sellers are there), you can increase the price as well.

There are some more factors which decide the price as well. One of these factor is customer awareness. Think of the condition when a certain product eg. Blogging Guide is available in plenty but the customer is aware of only your guide. The customer will buy yours. You can set higher price. This is a case of Virtual Demand (a imaginary high demand and low supply condition).

Whatever I have mentioned above are only few of the theories of Demand and Supply in Blogging. To succeed you need to understand them and apply these theory practically. For example, I told you about how demand and supply control the price. You can use it to decide the at what price you should sell your product/service, so that people buy it. How to make them buy your product and service at a ceratin price.

If you have any questions, just leave a comment and I will answer them.

PS: The most important thing to note about Demand and Supply is that how impractical (it is mostly theory) it may seem, it governs the market. You can think of cases where the theory may not apply, but in most cases Demand and Supply theory works with a high efficiency.

Editor of Agent Deepak – A student at IIT, Kharagpur. He has 3 years of experience in Blogging and also have 1 year experience in SEO, Graphics design and Web design. He is tweeting @AgentDeepak. If you are on Facebook you can also befriend him @AgentDeepak

Photo Credit from Chief Ingredient

Your Guest Post was Rejected, What’s Next?

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By now you probably already have learned that guest posting is a powerful way to drive crazy high quality traffic to your site. I’m not just talking about the hits here, I’m talking about traffic that could easily become one of your subscribers, more importantly your customers. Guest Posting really is going to do the job for your blog in terms of getting more publicity.

So because a lot of people already knew it and learned it’s benefits, it seems that every blogger in every corner is sitting, focusing and writing a guest post for the big blogs in their niche. But the question is, are they getting success by actually getting their post/s qualified? Or is it the owner of the other blog think their guest post suck?

Ok I will talk from experience here. Probably you have seen me and my blog on some other blogs having a guest post so it’s pretty obvious guest posting is my blog project since late last year. But I am going to confess that for every 5 guest posts I write, less than 50% gets accepted. For every 10, it’s just 4 and yeah it’s painful especially thinking about the time I spent writing and writing only for the author to say it has not met the qualifications. *sucks*

So that was my experience early this year when I was just totally new to guest posting. Obviously I have improved a lot but the question is what to do next when you get rejected? (ok, no list in this post guys!)

The answer is just keep on going. I know other people would say try to analyze, learn and improve but I think it’s just all about keeping on writing. I’d tell you’d be surprised on how just writing alone could unknowingly improve your way of writing. I love reading my old posts and it always amazes me how many stupid mistakes I have done before even though I (think) have a good english grammar (for someone who lives outside the US).

It’s ok to feel bad but that should never keep you from trying. Bloggers have different styles, so they also have different requirements, different take on whether the article is good or crap. If you’re guest posts got rejected then go ahead and submit it others. If its still discarded then don’t delete it from your hard drive. Even if it piles up there it’s still going to do you wonder by letting you become a better writer.

What do you think guys? I would really love to get your opinion about this topic.



Fan My Blog & Win Exciting Prizes

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To kick start this year, I had some mini contests idea in mind and also some huge ones which will happen sometime in March. And so for today I thought I would launch this one for all of us to have fun and excitement on the way.

Postnote: Sorry for the delay, the contest winners are the ff: Joseph, Dana, CredFollow, Neil, Simon. I’ll be contacting you soon with your prizes.

The Facebook Fan My Blog thing has originated since mid last year. Some of the bloggers have really made the most of it. So back to the days when I was thinking about the blog redesign, I had included it in my plans. As you can see below the blog only has 12 members as I haven’t made a huge marketing push yet.  So how about this contest for my marketing strategy? 😀

Ok, this contest works very easy. All you need to do is complete three steps which are all required. Don’t worry it will not cost you a tooth and nail to do both.

Step 1

Fan MelvinBlog.com on Facebook – Just follow this link, fan my blog and you’re done with this step.

Step 2

Tweet about this contest – Click the retweet button above or copy and paste the text below to your Twitter account.

“Fan MelvinBlog.com on Facebook and win amazing prizes RT @melvinblog http://bit.ly/6eUHar ”

Step 3

Put both your Facebook name you used and the link to the Twitter status about this contest in the comment form.

Example: “Hey I just entered your contest. My facebook name is James and my tweet can be found herehttp://twitter.com/melvinblog/statuses/7773505186“

Mechanics & Prizes

On January 25, I will pick five winners via Random.org. The first five persons who will show up in the random listings will be the five winners who will win the following (forget the value!):

So the winners will choose their own prize. If you are the first one to show up in random.org then you will have the privilege to pick first!  Hoping for a fun and exciting contest and good luck to all participants. Cheers!



The Big Glitch In Guest Posting

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By now you probably have been already told that the quickest way for a brand new blog to get traffic and build some buzz is by doing guest posting. It doesn’t just apply to new blogs, it also applies to mid cap blogs like my blog and probably your blog. To sum it up, doing guest posts is vital in increasing your blog’s brand awareness.

Anyways, I’m always a good observant when it comes to the blogosphere and all the things that are currently happening in it. And one thing I noticed is that there is “somehow” a big glitch in guest posting (glitch means minor problem, adding the word big means it’s a big problem, lols!).

It usually happens like this. A famous blogger is entering a busy weekend thus no time for blogging. Then he would offer his readers to guest post. Lastly he would publish the said post. Where’s the problem? Well if you observe it’s not hard to figure out that the certain guest post SUCKS! In formal terms, it doesn’t meet the quality that the owner usually publishes. What the heck? How is that possible?

This is debatable and many will not agree with me. That happens simply because of the fact that the owner blogger is busy. When someone submits a guest article, the owner doesn’t really read it, he just skims at it! He just looks at the basic things, the grammar, spelling, if the sentence makes sense, if the paragraph is well done and etc. They don’t really analyze that much if it’s a generic boring article or a regurgitated concept. In the end they think like it’s better to post something than have nothing for your readers right? Wrong!

This is obviously a big glitch. It harms both blogs. No one will click on the link of the guest poster because the blog post sucks and on the other hand, the loyal readers of the famous blog would feel bad that the quality they used to see is not met. And worse, they might start lose your trust if you do it again and again. Reputation tarnished!

Guest posting is good, cool and nice. You reap both benefits. But if done like the way I mentioned above, it becomes a recipe for failure. This is my call both to guest posters and the blog owners. Be sure to do it right.

Do You Know You’re a Boring Blogger?

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The number 1 advice people always say to you to succeed in blogging is that you need to create good and high quality content. So there ya go! Because of it you’re forced to write articles like a freelancer, you’re fed into acting like you need to be like Darren Rowse and stuffs. The end result, you become a boring blogger.

Most people get it wrong by thinking that writing top-notch content is all about the perfectness of the grammar, the formality of how words are written and just sounding absolutely professional. Believe me it’s not! The problem with most bloggers is that they try to be perfect and because of that, they sound like a robot. It’s just like reading an article in a monotonous tone. Try reading books in your school library and you’ll know what I mean.

Ironically sometimes, you don’t realize that you’re starting to bore your readers to death. Results? A decline from just about everything (readers, subscribers, traffic , etc). Anyways here I compiled a list why you might be or starting to become a boring blogger:

  • You sound like a lawyer – and you don’t need to. I don’t know but professional blogging for me is not really about being professional words-wise or with the proper grammar and stuffs. Pro Blogging is about treating blogging as a serious business. So if you’re a 15 year old kid who’s trying to sound like your teacher, then you’re not helping your blog.
  • Generic Articles – generic articles is a really big NO NO. Or at least minimize it. Generic articles is like the ones that has been tackled 300 million of times and you still tackled it and talked it in a none unique way. Articles like “how to earn money from blogging” or “Make Money By starting a blog”. You see, it’s hard not to regurgitate a topic. But you make it unique from the rest by adding something unique and breaking it down to more specific topics.
  • Transformed into a  news site – Blogs like TechCrunch can certainly do this considering the audience that they have right now but smaller bloggers SHOULD NOT. I see a lot of bloggers just writing the same news on their blogs w/c really adds 0 value. Just because Dennis Yu is popular,  does it mean you have to write about him too?
  • All Promotional stuffs – I guess we can blame a guy named John Chow for this? lols. It turns me off so much when I see someone promotes a product for the obvious sake of just earning a commission. How many times do you see someone make a clickbank product writeup and then recommend it to people w/o even him knowing what the product is really all about? Booooring stuff!

There’s nothing wrong in being quirky and putting some humor in your posts. At least in this way, you don’t get to have them have the impression that you’re a lame, boring blogger that makes  “robot-ish” sounding articles. By not being that, you are easily separating yourself away from 70% of the bloggers. What do you think? Does this article make any sense to you?