With regards to doing both well it would depend on what specifically you are trying to pitch. I mean, if you have a big community blog with ten thousand interactive readers then probably not focusing that much on testing is acceptable (for me).

On the other hand, if you’re an aff.marketer (im talking about the ppc-landingpage combo promoting rebills, acai berry), then doing conversion testing is more suitable than relationships.

I really dont think it can be done equally (or is necessary to). my 2 cents

So you’d only change one thing at the time and altering the “A” and “B” versions of the page would be served by software. So no testing option A for one week and then B for another week. That’s not testing, that’s guessing. Service like Google Optimizer makes the split-testing very easy (and worth it!). You can even alter different elements with that and find the best combination of things!

I’m not saying that relationships are not important, in fact they are very important, just as you said. But conversion testing and building good relationships can both be done at the same time. If you personally don’t feel like (split-)testing, you should outsource it, as without testing different things, you’re running blind.
Antti Kokkonen´s last blog ..How To Connect Your Social Media Profiles

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