Archives for November 2009

Really Want To Make Money? – Find Your Strengths!

by Melvin · Nov 30, 2009

I remember when I was just getting started with my making money ventures I was like “I want to try this, want to try that and whatever”. My mentality was like I want to try everything so that when something fails, there’s still a good chance some of the methods I tried would work. Imagine if I would try 20 different money-making tactics, maybe at least 1 or 2 would succeed. Did I do the right thing? NO!

The Problem Noobs Encounter

When some new guy is entering the industry, you could easily expect that guy to be full of energy and enthusiasm. Or maybe inspiration for some people. Like my case, they jump into everything head first and has that aggressive mentality and “hail Mary please work” mindset. But it isn’t wrong right? The answer is YES and NO.

I’ve written a lot here in the blog about how people should TAKE ACTION and I know other million dozen bloggers say the same. It’s true, you won’t succeed reading for 10 years before acting. But the same can be also said to being too aggressive. I had this cousin who really wanted to jump into affiliate marketing and because she’s really wealthy, she dived into it without having any basic startup knowledge. The result was she lost a ton of money.

You know me, I really love to test, love to take advantage of “unheard” stuffs and just always think outside the box. But do bare in mind that I can already afford to fail given my experience with internet marketing. If you’re a noob, has no money and has that unnerving mindset then LISTEN. I know it’s cool to look real brave, its good for the ego for people to see you as a courageous newbie business person. But don’t be an idiot. Work your way up first before acting like you’ve done it already.

Finding Your Strengths

Just because you heard arbitrage is cool, doesn’t mean you have to go into it. I hear a lot of people saying “I heard this thing makes big money, I heard I could become a millionaire with this and that”. That’s exactly the no.1 recipe for failure.

If you really want to start making money, then start analyzing your strengths. Start planning the directions you’re going to take. Narrow down your huge options and think. I understand everyone wants to be that “entrepreneur”, a CEO-like business person who is at the top, foreseeing whats happening, getting the biggest money but you have to understand it’s not gonna happen. Successful freelancers remain as freelancers, graphic artists could never become programmers and bloggers as CEO is far-fetched.

What do you think? Do you think you’re playing the game using your strengths or playing it with others strength? Let me know by using the contact form below..

MelvinBlog 2.0 – The Scenes Behind It

by Melvin · Nov 24, 2009

By now you probably have realized that this blog has been sporting a new design and a completely different layout. And as always any change deserves an explanation. 😉 So in this post I would try to do an in-depth explanation about this new design and how it came out to look like this.

MelvinBlog’s New Design

I lied when I stated that the new design would probably be implemented next year. Anyways, obviously the new design uses a magazine template which enables easier navigation and making good use of spaces. At first I totally really oppose the use of magazine themes for this blog for some reasons but after seeking for professional advices, I just got myself convinced!

The theme I am specifically using is Colormatic Theme, a theme created by ThemeWars which is owned by the super popular Unique Blog Designs. As of course, there are many magazine-styled themes by other companies but I guess UBD has sold the concept of this theme well to me and so I did purchase the developer’s license.

Anyways, the one prop I always get from the former theme is that it looks really peaceful and tranquil. I guess people like the light colors of it and I, myself think that the blending of color on that theme was good. So basically what I did was to try to carry out as much color schemes/combination as possible and import it in the new theme.

Better Navigation

As you can see the homepage of the blog showcases not just the latest post but also the best posts from the blog. It has the featured content at the top most part and the recent blog posts at the left. I also have four sub footers in there in which I have difficulties filling up with.

The unique part of this theme is the built-in blog navigator widget, the social network in the sidebar and the recent tweets. Do take note that those are not plugins but built-in widgets that comes within the theme.

This is the first time I have had a list in the IM niche and although I am with Aweber for long, I never really intended to have one until I realized the need of it last month. And that was one reason the change of theme has become imminent.

So this current layout has basically met my plans with the newsletter placement and as you may notice it’s very very visible. Feel free to sign up in it (it’s free) and I am promising to over-deliver to you, giving out the best stuffs that I’ve never yet put up here. You might not want to miss that.

Better Ad Placements

The new theme benefits advertisers as well. All the ads are shown on EVERY page/post and it just means maximum exposure for them. It’s also taking lesser space now as opposed to before yet is more organized.

I don’t have any plans on increasing the number of ads/ad spots in this blog (yet) as this blog is not created solely for getting monetized. But I am planning to increase the price of the ad spots since the current price is the price for about 5-6 months and obviously the blog has grown a ton after that period.

The Sidebar, Testimonials and Facebook Fan My Blog

Well this theme is preloaded with 4-5 different layouts and this one I’m using has two sidebars in homepage and one in every page/post. Using the sidebars is so easy because it’s widgetized unlike my former team. And as you may notice different widgets show in different pages of the blog (I would talk that in my future posts).

There’s also that testimonial part in the latter part of the sidebar. These are testimonials from some of the loyal readers of this blog and if you feel you can add one, then please hit me up in the contact form.

The facebook fan my blog widget is one that’s been recently used by a lot of bloggers and have left me wondering “why not?” So currently all the fans are my friends and classmates and so if you’re a frequent reader and a subscriber here then why not give the author some kudos by hitting up the “become a fan” button? 🙂

Overall Feel and Your Suggestions

It actually took me close to one week to test different color schemes and layout before deciding to fully implement this one. My designers and I still had about 4-5 custom implementations to make this theme more enticing. We’re still waiting for something to finally put together all those piece. In the end I really feel it’s all worth it and I feel more excited than ever! It makes me want to go to every page of the blog and feel the new look of it.

I also think it’s time to say goodbye to the old theme. I really like it and I’ve told you that lots of times here. That greenish organic theme from PremiumThemes.Net made me good money, helped the blog grow and had its own ups and downs. I’m a guy who appreciates everything and here’s the final look the MelvinBlog V1 powered by Organic theme. Click for a larger look…

So now it’s your turn. I’ve asked some of my friends about the new design and now it’s time for you, my audience to speak out your mind and throw your suggestions and critique for this blog. I could very well appreciate each and every suggestion that I can get from you and let’s hope it’s a win-win situation for everyone here.

Conversion Testing Is Old School

by Melvin · Nov 21, 2009

Anyone in the internet marketing niche would easily agree that conversion testing is vital. For those who don’t know it, conversion testing is simply doing different testings (a & b or c&d or whatever!) that could make an impact on conversions. Let’s say I’m selling an info product. I created several landing page with totally different looks. One has red fonts and the other one has white big fonts (just an example). After quite some time I found out that the white one converts 10% more than the other.

Conversion Testing Is Important Yet…

Doing several testings could give you an increase (or decrease) in sales as high as 200% BUT I’m going to tell you it’s mind-boggling. Why? Because you really have to study a lot of variables side by side! And these are variables that we rarely have control about.

Example is if you changed lets say you’re buy now button to orange and increased your font by 1px. Then you saw a 10% increase in your sales, does that mean the change in buy now button impacted the increase? or the increase in font size? Or maybe that’s because it’s promoted during weekends (where most people don’t go in office)? Get my point?

Testing is something that I have deal with for a long time with me being an affiliate marketer. Rotating multiple ads, using several trigger statements, split-testing on different keywords, name it! And yet I don’t still consider myself a good one and mostly people really don’t become one.

Build Good Relationships Instead…

Yaro of Entrepeneurs-Journey once revealed he hates all conversion testing stuffs and so he doesn’t do it. Yet, he makes a good chunk of income with all his products and membership sites. And that’s because of how he was able to manage good relationship with his readers and subscribers, his potential customers.

Building a good relationship ALONE can make a big difference. And unlike conversion testing, this is something that you have control with. Write good blog posts, provide something for your readers, give free high quality products, reward loyal followers and the list goes on.

When these people at certain point see you sell something to them they would say, “Ah, this guy treated me well. I learned a lot from him and he’s awesome. Regardless of whatever pitch, I’m going to buy because he has proven he’s for real!” Isn’t it heart-warming to hear that statement from your customers?

What Now?

All those testing and marketing stuffs have been there even before internet marketing started. And they would stay forever. But why jump into it if you can do it the different way, yet easier and probably more profitable? I don’t know but I think marketers have to start thinking “modern ways”. Love to hear what you have to say about it..

The Death Of Site Flipping

by Melvin · Nov 15, 2009

Probably all of you now know the term “Site flipping” as it’s had its growth late last year up to the middle season this year. During it’s growth over a hundred info products teaching people flipping started to come across and it seemed like everyone wanted to get on that bandwagon immediately.

And as of this writing the hype of site flipping has really seemed to plummet. Death of site flipping mania? Probably yes, not in the sense that no one is making good money anymore with flipping websites and blogs. Death in the sense that probably people have realized it’s not really as easy as counting numbers and hence they moved on a completely different thing now.

I don’t know but I think the business model really became saturated (with noobs) when its growth skyrocketed. I mean the ratio on seeing a new startup site get listed on major marketplaces is just astounding, as if the potential buyers are dumbass stupid business people. Obviously what happened was that people created tons of startup sites only to get stucked on their own server after some time. That’s the problem when one doesn’t have an idea of running a website properly.

So that has what happened. It’s funny to think these people are selling startup sites they boast to become ‘profitable’ YET they themselves couldn’t monetize it. I’m not ranting but I just think people need to learn first before jumping into ANY business model.

Too late to profit then from this business model? Naah, the whole point in this article is that people may have somehow realized site flipping is MORE than just installing wordpress on their sites and cranking out cheap dirt articles (and saying its SEO’d!). I am no site flipper myself although I have sold good websites in the past few years and my piece of advice is that, just try to put yourself in the position of your potential buyers. Are you gonna buy the crap out of that site? (be honest!)

Can You Still Make Money Online in MMO Niche?

by Melvin · Nov 8, 2009

In this guest post, Simon shows to us why making money in a make money online niche isn’t yet a history.

I was recently reading an article that was asking whether it’s still possible to earn money from the ‘make money online’ (MMO) niche. As we all know, the MMO niche is getting more and more packed, thus increasing competition and making us work even harder to get traffic to out site. And, as we also know, without traffic you can’t make money.

So, can you still make a decent amount of money by blogging in the MMO niche?

Simple answer: YES.

There are lots of make money online blogs around, but at the same time lets be honest in saying that well over 50% are rubbish.

OK, sorry for sounding harsh, but it’s true. Most the MMO blogs I visit have no real potential for earning: the bloggers don’t have a clue how to monetise their blog and are only in the make money online niche because that’s how the big names (Darren Rowse, John Chow etc) have made their name, so they try it out for themselves.

If you’re interested in making “proper” money on your MMO blog, you shouldn’t associate yourself with these blogs. You should really be taking a step to make your blog better than the average, and this way you already have an advantage over tons of other blogs.

There’s lots of ways to gain that extra something that will take your blog above the rest. It could be something as simple as the design (for example, small, ‘not so good’ blogs will often have a free theme, but by getting a custom theme made you can set yourself apart), or something as complex as creating a whole new branch to your website that has never been seen before.

Either way, the thing that is most important is the content. Quality content is what sets the cool blogs apart from those that are quite frankly rubbish. By posting articles that are going to grab the readers attention and then be enjoyable to read, you’re bound to get loads more traffic as people will link to you, and, as we all know, more links means more traffic.

So, how do you make your blog worth visiting? I’d love to hear some of your suggestions, so feel free to leave a comment below!

Simon Rogers is a teenager who blogs at Teenius.com. Also, there is an awesome contest he’s running at the moment which you can find here. It’s easy to enter and has some great prizes!

Personal Branding with Your Name and Photo

by Melvin · Nov 3, 2009

In this post, Antti Kokkonen talks about the benefits of using your personal name and photo in boosting your own personal brand)

Personal branding is about building up trust and establishing yourself as an authority, a source of valuable information. By being honest, being yourself and branding yourself as an expert in your niche, you’ll have something that cannot be taken away from you, a personal brand you can be proud of.

And the first step is to put your name out, so make sure your name is visible on your blog, your social media profiles, etc. I know, it might be scary to use your real name online, but think of it this way — would you trust and buy something from someone whose name you don’t know? I certainly wouldn’t.

The next step is to get an image that your name can be connected to. Logos are important for branding. Having a logo means you can utilize that logo everywhere. So if you like, you can get a logo designed (or design it yourself) for your blog.

But more importantly, for yourself, you really don’t have to design a logo, as there’s a good chance you already have one. Your photo! Choose one great photo of yourself and use the same photo as your avatar and profile picture in all the social network sites, like Twitter and Facebook, and also your blog! Not having your own photo in your blog is something that’s ridiculous. Of course it’s debatable since guys like Maki of DoshDosh.com don’t use one yet is considered an authority.

When you use your real name and photo on your blog and social media, you’ll start building an audience and a following for yourself, not just your blog, business or service. Your personal brand stays with you, even if you sell your business, your blog or start providing a new kind of service.

Using Real Name and Photo Builds Trust

When I see a blog or website with someones face on it, it’s immediately more interesting than a blog without one. I’m much more likely to subscribe to a blog which has a “face on it”. I don’t know, maybe it makes it all feel more honest. If I can’t find who is keeping the blog, I immediately become suspicious. And even more so, if I’m in the process of buying something from that person, or something he/she recommends.

I don’t know about you, but I think seven times before I buy anything from someone who I haven’t met or seen. That’s seven opportunities to convince myself not to buy from this stranger. And that’s seven opportunities for you to lose that sale. If you’re planning on selling anything online, keep that in mind.

Also, if I find a blog filled with great posts, I want to know more about the author, I want to know who he or she is. If I can’t find anything about the blogger, I’m gone. And I’m not alone on this, as your readers want to know you and get connected. Don’t disappoint them and make sure the links to your primary social media profiles are clearly visible.

By seeing your name and photo, people on your blog or social networks will know who they’re interacting with. They will know that this certain guy right here is not just a “fly- by night person”. Of course, there’s more to personal branding than just putting your name out there and using a real photo, but this is the first step you have to take.

Now it’s your turn! Are you in the process of building a personal brand? Do you use your real name and photo in your blog and in the social networks?

Antti Kokkonen has been hiding under an Internet alias “Zemalf” for many years, and you can find his not-always-so-focused blog about blogging, social media and Internet business at http://zemalf.com. To stay connected, go ahead follow Antti on Twitter.