Look, We’re Not Idiots Here
Note: This is a spontaneous rugged post with no proof-reading whatsoever..
Internet marketing is all about sales pitches and good copywriting skills. Those who make a good amount of income as a marketer usually do things right, good sales talk, then proper marketing. But 90% of people just don’t. I’m really very pissed off on how a lot of marketers do hardselling the ugly way. Of course hard selling is theoretically ugly but exaggerating it makes it then 1000% more ugly.
I have read a lot of pitches, either in a sales page, squeeze page, peel away, or just pop up javascript. They don’t lack the selling point, what they lack is realism. Most of them are thrashy and are fool in expecting prospective customers to buy their stuffs.
You probably have seen a package wherein you would pay the main product for $37 and then get bonus packages worth $5999 right? Well isn’t it hyperbolic? You’re not giving away that value of items, would you? Who’s fool would do a hardwork, get paid $37 per item, and give away $5999 value per item? None! That’s because it’s totally untrue.
Another is the bullcrap use of strikethrough where the price starts at $1000 and for some reason, goes down up to $10 w/some bullshit reason. Ok, the use of strikethrough is nice, in fact I have used it a lot in this blog and some sales page. But must be used in a realistic manner…
The problem with marketers today especially in the MMO niche is that most of them play things wrong. Look, you’re marketing your product, ebook, whatever to a fellow marketer. Whatever tactic you have, the other end knows it completely well! Well don’t market to me, I’m a marketer. What say you?
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Agent 001 Reply:
September 13th, 2009 at 4:28 am
You are right. The bonus just act as the desert to flush out more customer to you.
People need to do research before buying stuffs.
.-= Agent 001´s last blog ..The New Facebook Lite and @ Mentions =-.