When the Google Adsense era came to oblivion (wtF!) or when most people realize that using AdSense isn’t really as lucrative as 123, they forget it and turned their head to what is known as Direct Ad Sales or Sponsorship. Well you might have read a ton of post about direct ad sales and I can’t argue that this could possibly be the highest form of income earner for a blog. What I can say here is that it isn’t really as easy as what it seems especially for newbies or for people on the more unorthodox niche and I know most people can testify for it.
So positive things with direct ad sales is of course, you’re cutting the middleman, then its better for blogs in this niche and for branding, it also makes a lot of income possible. The problem with it now is that, even though you’re on an Alexa of 100,000 and below it still cannot assure you that you can get out $100 on ad sales on a month. I know some people who are really on a situation like that. Another problem is that, because the value of almost everything is close to being a junk, advertisers are not lenient anymore to advertise for a month. They test for the first 5 days, if they want the results, they’ll continue if not they’ll take their ad again!
One more problem is when the blogger or publisher gets desperate because no one is advertising for their blog, they’ll do a firesale! They sell their ads for so cheap, which is not bad but is not good either because you’re making your income source underachieve. In which if you put up a WidgetBucks Ad or maybe shoppingads you can likely get some more. Again, Im not degrading the value of Direct sales, its just that sometimes it’s not for everyone.
What other alternatives for unsponsored sidebar? A lot! You can let CPM banners take that or you can run some affiliate products there or you can just remove the sidebar and optimize it contextually! The thing here is that you always want to get the highest income possible. If you’re on a debt niche, then Im pretty sure you’ll get no private ad deals w/c means no income, but when you run AdSense there, more likely it will generate you some income. If my memory serves me right I think ads related to it pay $1 up to $5 per click. I guess thats it for today and let me know you’re strong voice.