You Always Have To Rotate
Posted on October 08, 2008 by Melvin
I am surprised on how many people not even considering rotations when they are advertising or just talking about internet marketing in general. Rotation is just basically rotating of ads and other stuffs. Why do you need to rotate? It’s simply as because by rotating you are optimizing your campaigns or whatever you are doing. Just one simple great example is when you’re placing out affiliate links on your blog. When I was starting out before, the 468X60 banner at the top is not a paid placement, it was just a clickbooth affiliate link. And well, what I did is that I put out about 3 different 468X60 copies of clickbooth banner and rotated them and observed who do well the most. I ended up finding out that the clickbooth banner you’re seeing now is what works best.
I think its important to do this. I mean when an advertiser calls me up for advertising I am more likely expecting them to give me about different ad copies. This is important, I mean if you’re out to buy an adspot promoting something you should almost always have different types of banners so that you can make the most of them. That’s why I don’t really like OIO because although it rotates ads, it doesn’t give out the advertisers an option to put up different ad copies.
Even in Pay Per Click and affiliate marketing, rotating is also very essential. In Adwords I always have ad variations on products that I am promoting and Google optimizes it themselves to show more what gets more clicks. People normally get tired of what they see and rotating it makes it look fresher for them. So how do you rotate?
Well there are different methods but I can say you can use a simple php roll call. You can download the ad rotator plugin by Taragana. The steps are enumerated their on his site and its really very easy. You can also use openX but this can be confusing to newbies but the features are really powerful. As you can see there’s really no excuse not to rotate. I can boldly say rotating can make anything that you’re doing online better
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Discussion: 14 Comments
Hussein
- 8th Oct, 08 07:10am
I actually use that adrotator plugin also in my banner ads (leaderboard and banner size). But I do love oiopub for my 125×125 ads, text links and paid review.
you got a nice idea btw. I might consider your tips having different banner from one advertiser. i will consider that in my affiliate ads.
Problogineer Reply:
October 9th, 2008 at 7:31 pm
yeh, i agree..
oiopublisher works great.
contact me for affiliate link
Adam - Creadiv
- 8th Oct, 08 01:10pm
Your are dead on with this. Rotation is key, whether it be banners for the same company or for different products all together. If your users are seeing the same ad over and over again they will become blind to it.
Good points
Adam
ZK@WebTrafficROI
- 8th Oct, 08 04:10pm
I use a plugin that automatically rotates teh ad positions for my 125 x 125 banner ads , ideally I nned a plugin that not only rotates the ads position but also gives me an option to rotate the ads in the 125 x 125 block …similar for 468 x 60 ads
Melvin Reply:
October 9th, 2008 at 10:54 pm
yeah actually thats the problem of OIO.. You can use openads to rotate that..
Ajith Edassery
- 9th Oct, 08 01:10am
Rotation is a must not just to improve click-throughs but also increase your ad income. i.e. When you rotate 3 ads each in 4 of your ad slots, you are selling 12 ad positions as against 4. Though tariff will drop when you rotate, it will still be in the publisher’s favor
I am yet to sell ad spaces on my blog as the main income is still from adsense, bidvertiser, creditburner etc. Recently I have started putting performancingads… Will soon start selling my space and I shall remember these plugins.
Cheers,
Ajith
Melvin Reply:
October 12th, 2008 at 6:24 am
well i think you should only consider rotations when you’re blog amass a considerable chunk of traffic.
JR @ Do-Follow IM Blog
- 10th Oct, 08 09:10am
This is so true, you have to test and tweak to get results
BM
- 10th Oct, 08 06:10pm
I’m a CJ member, but I don’t log-in on that site anymore
Mitch
- 13th Oct, 08 07:10pm
Actually, I’ve never thought about rotating ads myself, until reading this post. I don’t have a ton of ads on the side, but I could switch up from time to time. I do change ads in each individual post, though.
Melvin Reply:
October 15th, 2008 at 1:46 am
If you dont have a lot of ads, you migh not want to rotate it that much..
Armen Shirvanian
- 16th Oct, 08 03:10am
Rotating that which is viewed is vital because seeing the same thing multiple times quickly makes it irrelevant to the individual that runs by it repeatedly.
M. Pence
- 18th Oct, 08 07:10pm
It seems like, as a beginner I am always one step behind everyone else. I was just reading not too long ago when I started an article that assured me rotating ads was the devil, and there was a special place in …Okay, well I might be exaggerating.
They did say not to do it–that I’d lose prospective advertisers by doing so.
You’re post has really made me think (and blink). I’ll have to consider the resources you’ve offered and see if I can rotate ads, especially seeing the positive comments.
Ganesh
- 22nd Oct, 08 01:10pm
Rotating is great but for a blog which doesn’t have a lot of ads I think its useless.