The Proper Way Of Doing Paid Posting

Posted on September 20, 2008 by Melvin

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So I have never posted anything this month that has something to do with blogging. I just thought I would post one. Well, paid post or paid reviews is a thing that is really in right now. I mean almost everyone has given their a blog a go signal to have it. It’s just surprsing how many people do not actually know how to do it the proper way. In forums and discussion threads, I always hear “you have to choose between the pr and the money” and some “oh, I don’t want to piss Google” and such stuffs. The thing is there is really nothing wrong with paid posting and links and blah blah. Matt Cutts has explained it well and still I thought many didn’t get it. So here are the guidelines (very few)

Disclose it! – This is the first rule first and foremost. Unless you’re doing a review from those networks that are taking a cut, you should always tell your readers and Google that what you wrote is a paid review or some sort like that. I know a lot of people (including me) getting away with it with not disclosing but believe me you will hurt your blog in the long term if you do not disclose it
Rel=’nofollow’ – How hard it is to put that simple stuff on your code? Well basically Google frowns on links that pass pr juice and you could get penalized. Although I do see a lot of bloggers nowadays not nofollowing links and well they do disclose though, that it is a paid post. And I think the disclosure would automatically mean something to Google as those sites pr were never dropped. Or Maybe I can tell Google they’re passing PR Juice.

So thats it. Basically those are the only things that bloggers should keep in mind when doing paid posting. People who told you that the end of paid links and postings are near are stupid. The thing you always have to remember is that Google is the largest and the best search engine and they always say they can weed out any spam. Follow what they say and you’ll be all fine!

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Discussion: 18 Comments

18 comments so far (is that a lot?)

18 Responses... What Say You?

IronBlogger

- 21st Sep, 08 04:09am

Very simple, but very effective tips. I have done a few reviews on my blog and I usually keep the links follow.
IronBlogger

- 21st Sep, 08 02:09pm

That is pretty evil, does it really work? I haven’t tried that before.
Yan Shall Blog

- 21st Sep, 08 08:09am

Apart from disclosing that it’s a sponsor review, I’m still keeping the follow links.

Well, I’m taking the cue from Carl Ocab who has been doing paid reviews (by Charles Lau) all week round and still maintaining its PR.

What do you think?

Yan

Melvin Reply:
September 21st, 2008 at 1:10 pm
yeah, well actually like what I’ve said it’s like if Google sees that a post is sponsored, they would automatically mean to them not to follow those links
Hussein

- 21st Sep, 08 08:09am

But the programs in the picture doesn’t allow disclosing review as paid or sponsored and adding nofollow tag in links

Melvin Reply:
September 21st, 2008 at 1:12 pm
yes but I’m evil thats why after I have recieved the payment I nofollow the links immediately and Google updates pr sporadically so I can be able to get away w/it
ebay auction tool

- 21st Sep, 08 04:09pm

This was a very helpful blog post. I was always confused as to how to get into paid blogging. This article has helped me a lot. Keep up the great work.
Adam - Creadiv

- 22nd Sep, 08 01:09pm

What type of penalty does google enforce? Is it a lower page rank on their next update? Does google penalize the payer and the payee or just one of them? Why would it effect pr at all? I mean if it is an honest post about what the company does it seems to me that it shouldn’t be a problem.

Good post I hope you can find time to answer some of my questions.

Thanks

Adam

Melvin Reply:
September 23rd, 2008 at 11:25 am
Hi Adam, yes Google does drop the pr of both sites. But well in most cases, the one who did that paid review is the one who suffers the most. Why? Because Google believes there’s no honest review and its half true. I think Matt Cutts did a great article about that.

Twittrblog Reply:
March 18th, 2009 at 11:00 am
ok, you say there is no such thing as a good reveiw, in googles eyes, well in this case google is being hypocritical, since they have implemented “reveiwing” on their search pages. This is not the reason for them lowering the pr of links not “nofollowed” if I can find out I will let you know, but I think it is obvious that it’s not

Twittrblog’s last blog post..Mozilla Firefox 3.1 Beta 3 Released
ZK@WebTrafficROI.com

- 23rd Sep, 08 04:09pm

I would say balance your reviews as much as possible or get ready for the GOOGLE SLAP …I would rather do away with that 40- 50 dollars you make per month on reviews for getting high ranking and increasing your SERPs…Being friendly with Google pays a lot more than the reviews in the long run
Tom - StandOutBlogger.com

- 23rd Sep, 08 08:09pm

Great post. Another thing with paid posting is I want to know about what I’m reviewing. So if it’s an affiliate network I will signup and check it out before I do the paid review!
seo

- 25th Sep, 08 04:09am

Oh Wow! Thanks so much for the lovely writeup about the site. I really do hope there are a few people out there who are interested in the site and sign up to share their experiences on. Cheers!
Enkay Blog

- 28th Sep, 08 02:09pm

I think its important to remember #1. You have to disclose to your readers that you are being paid to do something so that they know. Your readers want to know whether you have decided to review something yourself or you were paid to do it.
SteveHamiltonzeroeight

- 6th Oct, 08 10:10pm

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