CPM Ads: Underrated MoneyMaker

Posted on August 11, 2008 by Melvin

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I often hear questions in forums that say “I have the traffic but little income from my blog”. Well as what I have observed people saying it, are people who are putting their earnings largely on Adsense. Though Adsense has had been a great money maker for some, almost 85% of people in this world are still not successful from using it… So getting back from the statement, I always answer “try CPM ads”. CPM stands for Cost per Millie, meaning you are gonna paid per 1000 impression. Take note, impression is not unique visitors, its pageviews!

So why do I think it’s an underrated moneymaker? Well just look. If you’re blog is getting about the normal 5000 uniques a month and say 12000 pageviews, then you’re on your way to $30 per month. People oftentimes think of selling direct ad sales but sometimes you cannot find anyone who will buy it. Especially if you’re blog is something very unrelated to internet marketing, then chances are people will notcare about your ad space. With CPM ads you can make money easily. And the sky is the limit. On my basketball blog, I had a large leaderboard CPM banner at the top that really pays me well. What I have done is I have ordered a cheap 100,000 US traffic. And with some advertisers paying up to $4 per cpm (US based), thats a really great deal for me. And that’s just the prelude. You can do more, “read more buttons” hot or not, voting scripts, and etc) Just do note that some CPM networks are very strict with some shady techniques and you’re account can be terminated, do it at your own risk!

Well one thing famous bloggers don’t like CPM is that it gives user a bad experience. Oftentimes ads are not good to user experience because they are unrelated. ANother is that sometimes they show flash ads that slows down your site! They also take a huge chunk of your income, 30-40%. Sites like Chow and Problogger could have had tripled their earnings that easy. But well it’s really bad to branding so I guess theirs no way they would try putting CPM ads on their sites…

How about you how do you find CPM ads? Have you considered trying and using them?

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Discussion: 21 Comments

21 comments so far (is that a lot?)

21 Responses... What Say You?

herman herman

- 11th Aug, 08 03:08pm

thanks for information
Ganesh

- 11th Aug, 08 03:08pm

I had the same problem with my old problem with my old blog – I was not making revenue with it although I had the traffic and subscribers. By the way, nice post.
Hugo Santos

- 11th Aug, 08 03:08pm

you had a large leaderboard? If it paid well why don’t you have it anymore?

I agree that cpm ads are underrated, they are a nice source of income. but off course, you must have US traffic to enjoy better ecpm rates. I use CPM ads and i can’t get rates better than 0.4 per thousand, and that is in a really good day… normally it is 0.1…
Melvin

- 11th Aug, 08 10:08pm

@hugo, well its in my basketball blog… i checked and its still there…
Blog Tips for Beginners

- 12th Aug, 08 05:08am

I have very little experience when it comes to CPM Ads. So being the ignorant me, where do you find this kind of ads, may I just ask?

Yan
Keyword Anchor Do-Follow Blog

- 12th Aug, 08 05:08am

Wow, I did not even know about this, but I am going to check it out, thanks!
JR
Stefan

- 12th Aug, 08 09:08am

i agree with you. cpm ads are good.
Melvin

- 12th Aug, 08 09:08am

@yan, well they are sites like valueclickmedia.com, casalemedia.com and etc… they can be searched easily via google…
kidfingers

- 12th Aug, 08 04:08pm

ValueClickMedia didn’t approve me . What do these CPM sites usually require from a website? Thanks for the post, I’ll look more into CPM.
Melvin

- 12th Aug, 08 10:08pm

ah, what they require is huge traffic.. maybe 10,000 a month?
Blog Tips for Beginners

- 13th Aug, 08 09:08am

@Melvin: Thanks for the referral. I guess I should be qualified as I’m clicking about 30K per month.

Yan
IronBlogger

- 14th Aug, 08 12:08pm

I have yet to really try CPM ads out on yet. I have heard about them and really so some potential in using them.

Oh and BTW congrats on 100 RSS readers mate.
Melvin

- 15th Aug, 08 12:08pm

@ironblogger… oh thanks man!
Jay - sound4beat.blogspot.com

- 6th Sep, 08 03:09am

Great Post,

I guess I need to get my traffic up then..
Tom - StandOutBlogger.com

- 20th Sep, 08 01:09pm

I have always wanted to use CPM but never found a good company. Care to share the one you use and how difficult it was to get accepted?
Shaan

- 20th Nov, 08 01:11pm

Thanks a lot for the info. . . I would like to try them